Chapter 231 Mr. Lu, I’m here to send you money!
Meanwhile, in Kyoto.
Outside the Fu'an Experience Hall, Lin Zhi was standing by the window of the inner office.
Looking at the players lining up outside the experience center from the street entrance to the door and then from the door back to the street entrance, I breathed a sigh of relief.
According to the rough statistics of the six floating shore experience halls in the morning,
Her company is the king of traffic!
The scene was absolutely packed with people! Mountains! Seas!
My friends in Kyoto are so kind!
Lin Zhi walked out of the office and as soon as she went out, she heard the slogans of summoning gods coming one after another in the hall, which made her feel numb.
"To invite the gods, just light three incense sticks and a cup of milk tea to the temple!"
"Don't be tainted by worldly matters, just drink lemon sugar, light three sticks of incense, and take a sip to reach the yang."
"One sip into my throat, and I'm immune to all evil. Gods, listen to me, lemon candy is here!"
"Before the sugar is melted, the heart is already cold; before the spirit descends, people are already panicking."
"If you invite the gods without sweetness, nothing will be perfect! Add lemon sugar to the formation, and the incense will appear!"
“…”
Originally, it was a line that would be spoken by the gods in the game "Out of My Control".
Now the players in the queue are shouting more seriously and devoutly than each other.
What's the point?
Just for a cup of lemon sugar milk tea, plus a chance to win a limited edition peripheral product!
The entire experience hall has now become the site of a large slogan-shouting competition.
What kind of game is this? People are scrambling for the peripherals!
Even the venue staff were dumbfounded:
"Looking at this display, if you didn't know, you'd think it was some temple performing a ritual."
"That's really unexpected."
"Our boss is really good at marketing!"
Lin Zhi looked at the lively scene and couldn't help but smile.
This offline activity was actually decided on at the last minute by Lemon Candy boss Ke Zhiyuan.
During these three days, all lemon sugar milk tea shops across the country, as long as you are a player of "Uncontrollable",
Then shout out the slogan to invite the gods in the store and you can get a cup of exclusive milk tea!
At the Floating Shore Experience Hall,
In order to show its uniqueness, Lin Zhi
If you shout slogans in the experience hall, you will not only receive milk tea but also be eligible to draw extra game peripherals.
Including: game character badges, stickers of summoning gods, limited edition joint T-shirts, copper bell bracelets...
When this activity first started, there were not many participants and everyone was still watching.
The flow of people is also sparse.
Until after noon,
When the first group of players who had just finished playing the game came out, the scene changed instantly.
Free games with free merchandise? And milk tea?
Who can withstand it?
Therefore, at this time in the Fu'an Experience Hall,
It can no longer be described simply as a large number of people.
It was enthusiastic, sensational, and overflowed from the hall.
"The next group will enter the preparation channel, entrance number one!"
"Don't block the door for the raffle, the surrounding area is limited and first come first served!"
"No more! We've given away all the copper bells today! Stop squatting at the door to grab them!"
Throughout the venue, there were players roaring with laughter, as well as victims with pale faces leaning against the wall, gasping for breath.
What they have in common is: a cup of milk tea in their hands and a lottery ticket in their pockets.
Lin Zhi stood behind the service desk, her eyes sweeping across the crowd in front of her.
I've already started calculating how many more people I need to hire tomorrow and how much more prize inventory I need to replenish...
Because there may be more people coming.
After all, today is only the first day of the event, and many people probably haven't had time to get here yet, or don't know the specific content of the event.
Moreover, this offline explosion has quickly driven online public opinion.
Then even more people will see it!
At this moment, the topic on the Internet has become extremely popular:
#Nothing can stop me#
#Please God and get lemon sugar milk tea#
#Floating Bank Experience Hall peripheral unboxing#
#Slogan for praying to the gods#
These tags almost dominate the gaming circle hot list on Weibo.
Yinlang.com is full of check-in videos of "inviting gods to challenge".
Some people filmed themselves chanting slogans while queuing.
Some people posted their beautiful photos of checking in at the experience center.
More people gathered around the figures in the display cabinet and took photos non-stop.
…
While players from all over the country were queuing up to pray to the gods,
On the other side, Lemon Candy headquarters.
The heating in the conference room was turned on full blast.
Ke Zhiyuan sat on the chair with his legs crossed. The big screen behind him showed the sales data curve of stores across the country today.
"What is the average sales volume per store in our floating shore linkage city?"
The assistant lowered his head and flipped through the tablet.
"We estimated that on the first day, we would sell about 2,500 cups, which means we sold about three to five cups every minute."
The conference room was in an uproar.
There are so many in one experience store, and if you count the whole country,
Wouldn’t that be hundreds of thousands of cups?
They're all estimated numbers.
In fact, it might be more!
How much will they lose this time!
These were all given away!
"Converted into costs... the current expenditure has exceeded one million yuan."
"There are also costs for film printing, store labor, and logistics losses..."
"Do you think we're making money or losing money just to get publicity?"
Many middle-level managers began to panic.
Some even complained quietly.
"If I had known earlier, I would have just done an online point lottery. It's so troublesome to just shout slogans offline... Now they have to supervise the stores and actively allocate goods, which makes everyone very confused."
"Boss Ke, do you want to temporarily reduce the quota limit? Otherwise, we will be under pressure..."
Everyone's discussion stopped abruptly.
Because Ke Zhiyuan on the opposite side had slowly raised his head.
He looked at the table and turned the ebony rosary on his wrist.
"deficit?"
The corners of his mouth curled up slightly, as if he had heard something funny.
"You think this is a loss?"
Everyone fell silent.
Ke Zhiyuan looked around, his voice gentle, yet revealing a certain unquestionable clarity and calmness:
"Let me tell you this!"
"How many brands on the Internet today can say something and people will know you're talking about it?"
He raised a cup of lemon sugar milk tea,
"Drink lemon candy today, and the gods will come to protect you!"
“Do you know the importance of a slogan?”
"Have you been online?"
"Now the entire internet is using this phrase as an opening line, a joke, and a code word for greeting."
"Even if you haven't played games, you know that a milk tea brand recently collaborated with a horror game to cause trouble."
"This is the power of communication! This is the power of a slogan going viral."
"For just this little bit of publicity, I could exchange it for 100,000 cups of milk tea. That's dirt cheap."
“And how much did it cost us to achieve this scale of impact?”
"This user-generated dissemination has already increased our brand search volume by more than tenfold."
"And as long as the game keeps spreading, our impact will only get bigger!"
“So! This wave of marketing costs has actually been recovered.”
"The money we spent on this wave of marketing has a conversion rate thousands of times higher than traditional advertising."
"Not to mention the trending searches on Weibo, the brainwashing short videos, and the slogans being imitated by the entire internet."
"And our young audience has shown a strong affinity for the product. From today on, the words 'lemon sugar' are not just about milk tea; they're a topic of conversation."
"Now you know why I wanted to give the money to Mr. Lu even if I had to give it away!"
"This game was developed by Whale Leap!"
“This collaboration is deeply embedded!”
"What a coincidence! What a wonderful thing!"
"I can say with certainty now that if there's still demand for a co-developed game like this after Whale Leap, Whale Leap won't have to spend a penny! Advertisers will just buy it all out!"
"Those who just felt they were at a loss, you really should go to a front-line store and work hard for three months!"
"At this point, you're still trying to calculate the cost of each cup in dollars? That's shortsighted!"
"You should calculate how much young people's attention we have bought."
“This is the most expensive thing now.”
After saying that, he stood up, picked up his coat, and looked at his assistant:
"So, book me a plane ticket right now. I need to go to the Magic City right now!"
"I have to try to build a good relationship with Mr. Lu and give him some money."
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