Chapter 141 These players can’t escape!
The days go by.
In the blink of an eye, it was mid-January.
The atmosphere inside Whale Leap is as lively as ever.
All project teams have started to work one after another, and "More Than Sunny Days" is also rushing through the final polishing.
Lu Ming sat in the office, turning his chair with one hand.
The other hand holds the hot latte that just arrived this morning.
While drinking, I casually browsed the news in the gaming circle.
The page refreshes.
[Kitaya Game's new game "Sword Embers Island" released its first trailer! ]
[Officials say: This is an innovative attempt to "surpass the existing open world experience"! ]
Lu Ming paused.
Click in.
A black and gold trailer quickly began playing.
[Ruins, isolated islands, and the cold gleam of swords.]
[A group of people, carrying long swords, walked alone in the Lost Land.]
[Rainy night, broken bridge, shattered city-state.]
[The background music is a mixture of symphony and electronic sound effects, grand and depressing.]
The picture advances to the end——
[The game will be available for pre-order soon, everyone, see you on the road! ]
After reading it, Lu Ming slowly took a sip of coffee.
After a few seconds of silence, the corners of his mouth twitched slightly:
"Awesome."
The people in Beishan moved faster than he expected.
This was probably the game Chu Feng tested last time.
Just as Lu Ming took a look, he found that not only was the content meticulously crafted,
Even the warm-up rhythm was just right.
This game looks really interesting!
In addition, Beishan's publicity efforts are so strong,
This is called a wave of publicity and promotion, which directly attracts the first wave of passerby traffic.
On my side...
Lu Ming glanced down at the project progress sheet for "More Than Sunny Days" on his desk.
Then he sighed silently.
No rush.
Let’s go our own way.
This game focuses on mental torture.
The game is small in size, but the company's current games have made him a lot of money this month.
Thinking of this, Lu Ming continued to browse the news.
Next one.
[Tencent Games officially announced the launch of the mobile version of "For the Tribe"! ]
[The final city of the Global 5V5 Championship has been confirmed: Fengcheng! ]
"For the Tribe" has a mobile game?
He is very familiar with this IP. When he visited Tencent before, people introduced this game to him many times!
Now they have developed a mobile game version and directly launched a global e-sports competition.
Player groups, traffic ecology, and commercialization paths, all in one package.
You don't need to see the scene to know:
By then, all live streaming platforms, short videos, and even media communities,
It's all For the Tribe related content.
There is no comparison.
There is really no comparison.
Although Jingyue has worked very hard, it still has a long way to go compared to these established companies.
There is still a gap.
…
The next day, at ten o'clock in the morning.
Whale Leap Headquarters, 33rd floor conference room.
The sample of the promotional video of "More Than Sunny Days" has been shot.
Project name: [If you like it, please leave slowly]
This was the plan that Lu Ming personally reviewed, and he flipped through it page by page.
On the first page, the goddess lineup is revealed in a domineering manner.
[Whale Leap: "More Than Sunny Days" - Spring Festival Emotional Short Film]
Starring lineup:
[Shen Xinglan]——National goddess, with a temperament as white as snow.
【Luo Li】——A very cute and energetic anchor, extremely sweet.
【A Mango】——A well-known female anchor who is soft, cute and charming.
[Nan Qiaoqiao]——A big anchor with a cool appearance and a coquettish style.
One big star, three anchors.
Different styles, directly locking in the aesthetics of all ages!
Lu Ming spent a lot of effort to find these four people.
Especially Shen Xinglan!
It costs 10 million to shoot a commercial of more than 20 seconds!
As expected of the national goddess, the fees are expensive!
Then, we signed three anchors, Luo Li, Yizhi Mango, and Nan Qiaoqiao, at a reasonable cost.
Yizhi Mango and Nan Qiaoqiao are both in the beauty zone, very popular, and their image and reputation are very good.
Luo Li is in the game area. She is quite popular recently and she plays the game Whale Leap.
When the marketing department was selecting people, they immediately fell in love with him.
The above-mentioned people are both popular and approachable, and they can also leverage their respective fan bases to spread quickly, which makes them very suitable!
Moreover, the budget for the promotional video is just right, totaling more than 10 million!
Anyway, Jingyue has made a lot of money in the past month or two thanks to "Out of Control Accompaniment" and "Time Journey", so Lu Ming doesn't need to be reluctant to promote it.
On the other hand, the two million yuan of initial investment in "More Than Sunny Days" has been used up.
Later, Lu Ming personally tried it again and saw that the effect was good, so he added another 2 million, piling up all the 4 million he had on him. Now he only had 10,000 yuan in pocket money left.
This time, it’s really all-in!
As for this promotion, I still found my old acquaintance Tong Chao who had filmed "Time Journey".
It is still the same mode as "Time Journey", the main feature is that the picture does not match the real thing, and the game is still about contrast.
Contrast propaganda is old-fashioned, but it works!
I remember when "Time Journey" was first released, it received a lot of criticism!
That promotional video was also a great success! One trick can do it all!
After all, it's not easy to cheat players' feelings.
The most important thing is to play the emotional card first.
…
"Mr. Lu, didn't you say before that you would find ordinary people to promote it?"
Behind Lu Ming, Su Xiaonuan had been busy with projects before, and this was the first time she paid attention to the promotion of the game.
"Yes, they are ordinary people!"
Su Xiaonuan was confused, staring at Shen Xinglan on the screen in a daze.
Is Shen Xinglan, who has won the title of National Goddess on the Hupu platform for eight consecutive times, an ordinary person?
You call this an ordinary person? Then what am I?
Besides, why didn’t you call me when they came to shoot a promotional video?
Please at least give me a chance to get an autograph!
Lu Ming turned around and sat in the main seat. The projector started up.
The light spots are stretched across the white curtain.
The show begins.
——Act 1: Shen Xinglan.
The opening is a pale golden light.
Shen Xinglan was wearing a white long dress and standing quietly at the end of the playground.
The wind blew the hair by her ears, and her smile was so gentle that it could melt the winter.
She slowly turned her head, revealing a little dimple on her face, and smiled softly:
"Hey...you keep staring at me, are you secretly in love with me?"
The tone was lazy, with a hint of provocation, and so sweet that it made people's heart beat fast.
——Act 2: Luo Li
The night is gentle in the streets and alleys.
Luo Li, wearing a cream-colored jacket and with her hands in her pockets, jumped in front of you like a little hamster.
She tilted her head back, her eyes curved with a smile, and spoke softly:
"I've been so good today! Can you give me a hug as a reward~"
The voice is so sweet that it's sickening, with a natural and coquettish ending, which is simply irresistible.
——Act III: A Mango
Night market stalls.
A mango wearing a soft and sticky sweater, holding a candied haws,
Looking at the camera with bright eyes, he whispered:
"Just one bite for you!"
The tone was sweet and innocent with a hint of shyness.
Just like a soft girl in love secretly acting coquettishly.
——Act 4: Nan Qiaoqiao
In front of a late-night convenience store.
Nan Qiaoqiao was wearing a simple long trench coat and holding a cup of hot coffee in her hand.
Originally expressionless, when he saw the camera,
Suddenly, the corners of his mouth curled up, and he spoke in a low and soft voice:
"Little friend, you need a hug before going to sleep, otherwise you won't be able to sleep."
Cold appearance, coquettish soul, the contrast is explosive!
At this point in the picture, the editing speeds up and slowly superimposes.
Four girls with different smiles,
Different tones,
Different expressions,
Interlaced clips together.
The last line of text appears on the screen:
【They are all waiting for your response. 】
Whale Leap Games' "More Than Sunny Days" officially launched on January 29th with dual-platform interoperability.
In the middle of the screen, a small [Click me to respond to her] button flashed gently.
The ending background music is a sweet and light guitar sound, just like the saury of first love...
…
Pop.
The sample video finished playing and stopped at a black screen.
The office was silent for a second.
After a while, Lu Ming grinned.
It’s hard for this movie not to be popular.
“The sweetest filter, the dreamiest lighting, the most gentle copywriting!”
"...It's over."
"These players can't escape."
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