Chapter 237

Before 1999, the bus gg was hand-painted with paint on the display board. The cost and production cycle were very high. Because of this restriction, although the bus gg appeared as early as 1995, it has never been developed on a large scale. Cities outside Beijing are even blank.

Therefore, although many people know that using buses to play gg, no one thinks of using buses to promote movies.

After Jiang Qing mentioned this, Zhang Shaohui immediately thought of this point. It was because the price of inkjet printers was very high in the past two years. But this year, with the continuous improvement of inkjet equipment and the reduction of consumables, the price of inkjet printers has dropped significantly, but the quality of the pictures has increased year by year, which has also led to the emergence of more and more inkjet printers on the market.

Inkjet printers are one of their company's businesses.

For others, the introduction of equipment is small and the production cost is high, but for these second-generations with family businesses, it is not a problem.

Among this group of people, although Zhang Ershao invested the most, many of the others were his good brothers. They followed him to invest in the movie "White Snake" at that time. On the one hand, Director Yu was short of money for making the movie, so he tried his best to deceive the second-generation rich. Not only did he deceive Zhang Ershao, but he also brought a lot of good brothers with him. These good brothers were just like him. They had hundreds of thousands of funds in their hands and didn't know what to do. So they simply followed Zhang Ershao and invested some money in the movie "White Snake". Among them, Zhang Ershao invested the most and earned the most. Although the others also made two or three times more money, this income was certainly faster than doing physical business, but the total funds were not that much.

This time, they wanted to make a fortune by taking advantage of the release of "The Great Song". In this way, the funds they had on hand would increase from hundreds of thousands in 1997 to two or three million in just two or three years. Such a return on investment is not low. With these funds, they will have sufficient funds to do whatever they want to do in the future.

More importantly, in the family or circle, when people mention them, they are no longer second-generation rich people who do nothing, but young talents with careers.

In order to maximize the incubation of the copyright of "The Great Song", this group of second-generation rich people also gathered together to open a film and television entertainment company. In addition to this group of second-generation rich people, the current shareholders also include Director Yu.

They seemed to have found the direction of their careers, and naturally they devoted themselves to promoting the film "Song Dynasty". They all worked hard and obtained inkjet printers, which are rare in the market, through their own personal networks.

The second-generation rich came on stage and contracted all the bus services in the provincial capitals and major movie-watching cities across the country through their own personal networks.

Cities outside the capital had not yet used bus services, so the prices of the first urban bus services were extremely low. For example, in Jiangcheng, the capital of Jingchu Province, the total cost of the monthly maintenance of the 3,000 buses in the city was only 35,000 yuan. Some provincial capitals were more expensive, but they did not exceed 50,000 yuan.

This is much cheaper than the price of inserting gg on TV programs. In this era, except for a few wealthy families who have private cars, it is difficult for others to not see buses when they go out, even if they don’t take the bus. As long as you see the bus shuttling through the streets, your eyes have passively suffered the baptism of bus gg.

There are 34 provincial administrative regions in the country, plus some important cities in some provinces, a total of 50 cities. The gg fee plus the inkjet printing promotion fee is 50,000 for one city, 500,000 for ten cities, and 2.5 million for 50 cities. Add the gg they put in mainstream media such as "Wuxia", and their total promotion fee is about 2.8 million.

Such publicity expenses are naturally not worth mentioning in front of the tens of millions or even hundreds of millions of publicity expenses in later generations. However, in this era before the 21st century, the publicity expenses of nearly 3 million are already the entire investment of a work or a TV series for many crews with insufficient funds.

These second-generation rich people can be said to be generous. It's as if overnight, all major cities across the country are full of [Adapted from the cute work "My Years as a Constable in the Song Dynasty", another masterpiece after the movie "The Imperial Guards"! The movie "The Great Song Dynasty Constable: Crane Dances in the Nine Heavens" will be released on January 3! ]

Next to it are spray-painted photos of the heroine and the hero.

The book "The Head of the Police in the Song Dynasty" is a story about a female protagonist. The female protagonist is the absolute No. 1. The male protagonist is not the original candidate for Zhan Zhao. Instead, the image of "Judge Bao" is weakened in the adaptation. In the movie, it is basically a martial arts and detective story. In the end, the thief is brought out, the truth is found, and the criminal is brought to justice together with the male protagonist. Bao Zheng only appears as a symbolic background board at the beginning and the end of the movie.

They did not pursue any awards. It is a family-friendly and refreshing commercial movie suitable for watching during the Chinese New Year.

Originally, they wanted to find Jiang Bo to play the male lead, but this year Jiang Bo was recommended by his mentor to take the postgraduate entrance examination, so he really had no time to film. In addition, Jiang Bo felt that he had made enough money, had a house and a shop. Perhaps influenced by his father Jiang since he was a child, he was stubborn and still felt that learning was the most important thing. After solving the survival problem of food and clothing, the idea that everything should give way to learning, which was instilled in him since childhood, defeated his desire to make money, and he concentrated on preparing for the postgraduate entrance examination.

The most important thing is that filming is just a way for him to make a living. Machinery is his real hobby. During the filming period, every page of the notebook he brought was filled with various mechanical drawings. He didn't even learn to paint. He just relied on his interest to draw every detail accurately.

Jiang Bai was not invited, but when the contract for the movie "Da Song" series was signed, Jiang Xi also held 10% of the shares. So except for not being able to participate in the promotional roadshow, she did not refuse to use her name to promote the movie. Because of the fame of Director Yu and Xi Meng, another popular actor was invited to be the male lead and participate in the promotional roadshow together.

Such a large-scale publicity led to the fact that the entire 1999 Lunar New Year's Day schedule was almost completely covered with information about "The Great Song Dynasty Detective: Crane Dances in the Ninth Heaven", which directly caught the film team of "Never Disappear" in this year's Lunar New Year's Day schedule off guard.

Under such circumstances, the original publicity and promotion plan was definitely not going to work, as "The Great Song Dynasty Detective" had already taken the lead. After discussing overnight, the film team of "Never Disappear" had no choice but to increase publicity and promotion funds and increase investment in the main publicity media of television, newspapers, and print media.

"Never Say Die" was originally a low-budget movie like the original "Party A and Party B". No matter how much it made, it was profitable. Now that the publicity and promotion costs have increased, the investment cost of the entire movie has also increased by two to three million.

But there is no way. "The Great Song Detective" does not follow the moral principles of

martial arts. With their overwhelming publicity, if they do not increase the publicity and promotion investment, the Lunar New Year period will basically become the world of "The Great Song Detective". Their movies can only follow behind and drink soup. When they competed with them for "White Snake" before, the box office of the movie lost a lot, ranking second in the same year. In the 1998 Wanhua Film Festival, the awards were evenly divided. Who knew that the enemy would meet again this time.

The most competitive movie this year should be Stephen Chow's "Drama Star", but unfortunately this movie was released in Hong Kong. The mainland movie market is mainly "The Great Song Dynasty: Crane Dances for Nine Days", "Never Say Die", "Women and Men" and other movies. It can be said that this year's movie market basically has no very competitive opponents. As a result, "The Great Song Dynasty: Crane Dances for Nine Days" swept the movie market as soon as it was released, sweeping this year's Lunar New Year box office without any rivals.

"Never Say Die", which was originally somewhat competitive, was eventually reduced to drinking soup under the overwhelming promotion of "The Great Song Dynasty". The crew of "The Great Song Dynasty" finally became the number one box office of this year's Lunar New Year box office with a box office of more than 52 million.

The box office of more than 52 million, excluding the cost of paying to the theaters and the cost of publicity and promotion, Jiang Wu got 10%, a total of nearly 3 million.

This can be said to be the largest income Jiang Wu has received from the film and television industry, except for the film and television copyright of the book "Star Mecha". Jiang Wu

did not hesitate to be polite with them and directly invested the money in the stock market again.

Since the 519 market last year, the money Jiang Wu invested in the stock market has multiplied several times, but she still seems to think that she has not earned enough. As long as it is income other than serialized manuscript fees, she will invest it all in the stock market based on the principle that even the smallest mosquito leg is meat.

When Jiang Qi and his friends returned to their hometown, the changes in their hometown were not earth-shaking, but many young men and women who worked outside had the first reaction of wondering if they had come to the wrong place.

They had only been away for a year, so how could they hardly recognize their hometown?

First, when the boat passed by a small island very close to their Linhe Brigade, an artificial beach appeared on the island. Not far from the beach, there were several slides, swings that could swing together, seesaws and many other children's facilities. The artificial beach was directly facing the side where they were returning, so that all the workers who returned from other places could see the changes on the island at the first time.

There was only a small brick and tile house on the island. The small house on the top of the island had been replaced by a manor at some point. Many small trees were planted near the water. It was winter now, so they couldn't tell what kind of tree it was. It seemed that many other seedlings had been transplanted.

The young men and women stood on the boat. The boat had sailed far away, but they were still looking out and talking to each other from time to time: "What's going on with that island? Why is there a beach? Where is the house on it? Why did someone change?"

They didn't know who lived on the island before, but the small house on the top of the island was very conspicuous.

Grandpa Jiang was also watching, with a satisfied smile on his face.

After the boat passed by, it did not go to the embankment of Xujia Village, but continued to go to Jiangjia Village.

The young man sitting in the shed saw this and couldn't help asking the boat captain: "Brother, is the boat going the wrong way? Is this going to Jiangjia Village? The river water in Jiangjia Village should have dropped by now, and the boat can't dock on the shore, right?"

The river water dropped, and the river beach was exposed. The river beach was full of mud. If the boat was stranded on the river beach, it could only use bamboo poles to push the boat to deep water before it could continue sailing.

Because the terrain of Jiangjia Village is higher than that of Xujia Village, every winter, there is a large beach above the water surface of the river bank of Jiangjia Village, which makes it impossible to dock. This is why they have to dock at the river bank of Xujia Village every winter.

Unexpectedly, the wife of the boat boss, holding a bamboo pole in her hand, looked at the river surface and said with a smile: "This year is different! You know Jiang Guotai from your Jiangjia Village? He contracted the entire river beach and asked people to dig a canal to dig through the section where the water from the Shahe River in your village leads to the dam!"

This is actually not a big project. You only need to dig a ditch of four or five meters wide at the beach. It doesn't need to be very long. It just needs to lead to the surface of the Shahe River. The water from the Shahe River will flow back into the ditch, and the boat will naturally reach the dam.

When they arrived at the embankment, they found that the embankment of Jiangjia Village was very different from the dirt embankment in the past. It was all made of cement. In the past, it was like a muddy pond. When going up and down the embankment, people could only hold on to the wild wormwood on the embankment to gain leverage to avoid slipping, climbing up, or sliding down. Now, it is all made of cement to form clean and tidy stairs. People returning home don’t have to slip like in the past. They can go up directly by stepping on the cement stairs.

Jiang Xi and Jiang Bai supported Grandpa Jiang and walked up the stairs step by step.

Jiang Bai is now very famous. When he came back, he not only wore a hat, but also wrapped a scarf around his neck, leaving only his eyes exposed. Even so, he was still recognized. Along the way, he was constantly approached by people: "Haha, are you Jiang Bai? Don't hide your face, I recognize you!"

Some people stared at the two siblings curiously, with kindness, admiration and yearning in their eyes.

Jiang Bai, who is not good at speaking, smiled at them implicitly.

Although the road on the embankment is still not a cement road, but a snowy road, the wild wormwood more than two meters deep on both sides of the embankment has been completely cut down, and many willow seedlings have been planted instead. Willow seedlings are not only planted on the top, but also on the bank near the river below. In addition to a willow seedling every thirty to fifty meters, there are also "little pepper" seedlings that they used as "red lanterns" when they were young. They were not cut down. Not only that, bamboo poles were inserted in the shape of a "井" to protect these wild "little peppers". The vines that used to grow wildly no longer bent and hung down to the ground. Instead, they were carefully tied to the "井"-shaped bamboo poles with straw ropes, allowing the vines of the "little peppers" to grow upwards along the bamboo poles. A sign was hung on the bamboo pole of each "little pepper" that read "Please do not climb or break. Violators will be fined fifty yuan."

Don't worry about whether Jiang Guotai has the right to impose fines. In this area, if he says that the offender will be fined 50 yuan, no one will doubt that he can't do it. He can't do it. A group of grandfathers and grandmothers wearing red armbands are patrolling in the village. They are all elders in the village. If you are caught by them and don't pay the fine, they will twist your ears three times.

The young people who came back and saw these protected "little peppers" asked the elders in their hometown in confusion: "Uncle, why are these little peppers tied to bamboo poles? Can these things still be eaten?"

They have all watched these things grow since they were young, and they have also been told by their elders since they were young that these things are "little peppers", which are very spicy in the mouth, poisonous, and cannot be eaten.

Even if some children tried it and found that it was not edible, they also thought that the bright red fruit did not look very edible. In addition, there were many snakes in their area, and there were snakes everywhere in the bushes. There were snakes swimming over these fruits at any time, so they were even more afraid to eat them.

So no one ever questioned the words of the elders.

The uncle who was asked smiled and said: "You don't understand this, right? This is not some 'little pepper', it is wolfberry, you know wolfberry, right?"

Even the most ignorant people, after working outside for a few years, saw the wolfberry soaked in the cups of the factory director and the workshop director, and knew what wolfberry was, and couldn't help but shout out in surprise: "What is this? Is this wolfberry?"

"Yes, you don't understand this, right? So you still have to go to school and study more. If you don't study, who would have thought that these things everywhere that no one wants would be wolfberries? You don't know, these wild wolfberries are more nutritious than artificially cultivated wolfberries. This year, I don't know how many people came here to pick wild wolfberries. It was originally said that it was free to pick, but later the price rose to five yuan per catty, and some people still came to buy them. They didn't even dry them after buying them, but ate them fresh. The experts said that eating these wolfberries raw can lower that thing..."

The woman next to her couldn't listen any more, and hurriedly said, "Lower blood lipids, blood pressure, and blood sugar!"

"Yeah, yeah, yeah." A tall, thin man in his 40s or 50s who had a hard time finding a job and worked on the farm all year round said, "And so on..."

The older sister next to him was much smarter than him and had a much better memory. She said, "It regulates immunity, resists aging, resists fatigue, and enhances the body's immune system!"

They didn't know what it meant to enhance the body's immune system, but the general idea was that enhancing the body's resistance would reduce the risk of getting sick.

This is a good thing!

After these experts told them, only some people who were good at planting planted wolfberries this year. Many families who didn't plant wolfberries this year also planned to plant one or two acres of wolfberries next spring!

This is the first year for Jiang Dabo Niang and her family to plant wolfberries. The yield of wolfberries they planted is not large. Most of them were bought by the Provincial Academy of Agricultural Sciences and the Provincial Bureau of Agriculture. The method of drying wolfberries is actually very simple. You just need to use edible alkali to destroy the lint on the surface of the wolfberries, and then put them on bamboo grates to dry.

The wolfberries they dried were all under the guidance of experts, without any additives, so the color may not be as good as the wolfberries on the market, but a little dark.

But these experts like it, the leaders of the Agricultural Bureau like it, and relatives and friends of each family give some, saying that this is a new variety cultivated by experts from the Provincial Bureau of Agriculture and the Academy of Agricultural Sciences this year, which is safe and pollution-free, and I don’t know how popular it is.

Aunt Jiang's two mu of wolfberry this year alone has a net profit of 3,000 to 4,000 yuan, not to mention the money she earned from tea and the small restaurant and hotel she opened this year. This year, she and her two daughters-in-law did not go out and stayed at home, earning nearly 20,000 yuan a year, of which tea is the largest part.

This is because tea and wolfberry are planted in the first year, and the yield is not high. After another three to five years, when wolfberries are in their prime period of fruiting, the income from wolfberries alone is estimated to be nearly 10,000 yuan a year.

This income is almost as much as Uncle Jiang and his three sons earn from building houses for others.

They did not sell tea leaves individually this year. After the tea leaves were picked, they were all sent to Jiang Guotai's tea processing factory at the foot of the mountain for unified processing and packaging. However, the tea leaves sent to Jiang Guotai were also priced according to quality.

At this time, the difference between good tea fields and tea fields in the shade came out. The tea leaves grown in the sunny tea fields of Huolu Mountain are generally more expensive than those grown in valleys and shaded tea fields. At the same time, the tea picking will also affect the price.

There are always people who treat others as fools. When picking tea leaves from their own tea fields, some people pick old leaves and mix them with the young buds, thinking that if they mix them in, others won’t be able to tell. Some even go so far as to mix tea berries in the tea leaves, or even mix gravel in the tea leaves and put a brick under a bamboo basket to make the tea leaves heavier.

This is simply trampling on other people’s IQ.

Jiang Guotai never tolerated these people. Once he found stones mixed in the tea leaves, he would reject all of them. He would ask them to pick out the tea leaves mixed with tea fruit before sending them back. No matter how good the quality of the tea leaves was, he would not buy them at the same price as high-quality tea leaves, but put them in the tea leaves of the second-best quality.

This also applies to tea leaves mixed with leaves from old tea trees.

This made those who sent tea to Jiang Guotai's tea processing factory dumbfounded. If there were still people who wanted to make trouble, Jiang Guotai did not need to do it himself. The old village chief would take people to deal with those who made trouble.

Jiang Guotai would not accept the tea of ​​those who made trouble. Those people would take it back and stir-fry it and sell it themselves.

Almost all the locals know how to stir-fry tea, but the taste of the tea leaves varies with different techniques and heat.

They thought that they could set their own prices by stir-frying, which would definitely be more cost-effective than sending it to Jiang Guotai's tea processing factory. However, they did not expect that the tea leaves they stir-fried were all loose tea, without careful packaging, and could not be sold at a high price.

Jiang Guotai spent so much money on gambling and repairing the land and water facilities in his hometown, could it be that he was selling "Wugong Tea" at a low price? The "Wugong Tea" gg was broadcast on CCTV, and even people in the central capital were drinking "Wugong Tea", and even the leaders of the municipal party committee were drinking "Wugong Tea". The status of Wugong Tea has been raised, and Jiang Guotai will not let it fall easily.

Therefore, the best batch of Mingqian tea produced this year is not for sale, but all are packaged in extremely exquisite and high-end packaging for gifting.

As a result, the price of tea in his tea processing factory is naturally much more expensive than that in the ordinary market, but those tea merchants want these beautifully packaged "Wugong Tea" that leaders are drinking. Even if there are loose teas on the market, the tea merchants know that these are "Wugong Tea" produced in the local Wugong Mountain, but they don't want them. They want teas that have already made a name for themselves and carry the "Wugong Tea" logo.

Therefore, those who want to take advantage but can't, and can only sell in bulk, can only sell at a low price to tourists who come to play.

Tourists are divided into two categories, one for drinking and the other for giving as gifts. As long as they are giving as gifts or want to take it back to show off, they all buy beautifully packaged tea with the "Wugong Tea" logo. Only tourists who like to drink tea but are short of money will consider buying loose tea on the market.

However, no matter how much they earn, every household can have a good year this year, that's for sure.

These migrant workers come back from work, get up early and work hard all year round, and can only earn 5,000 to 6,000 yuan after working for a year. That's all, they are frugal and don't want to spend money, so they bring back so much. When they come back, they hear that the income from the tea fields in their hometown alone is as low as 10,000 yuan, and as high as 15,000 or 20,000 yuan. They are all stunned.

They have only been away for a year, how come it feels like they have been away for most of their lives?

Grandpa Jiang seemed to have not seen enough. He kept smiling as he listened to people introduce their hometown. He would stop from time to time to look at the endless withered lotus leaves in winter and the large farmland next to the river.

Many of those farmlands were surrounded by nylon nets, where river crabs and crayfish were raised.

Many families who raise lobsters have made a lot this year. Although they are not rich, for those of them who are a little older and have no competitiveness in working outside, and no one wants them, and they rely on the harvest from the fields to eat all year round, and they can't make much money, this money is the money they never dared to think about in the past.

It's more than what people who go out to work make!

They walked on the snow all the way to Jiangjia Village.

In previous years, at the end of the year, the endless river beach was full of people digging wild lotus roots. But this year, there was not a single person digging lotus roots.

They asked the elders in the village, and they immediately said with stern faces: "What wild lotus roots? The wild lotus roots on this beach were all submerged and rotted due to a flood last year. Where are the wild lotus roots left? The lotus roots on this beach now are all planted by Guotai alone at a huge price, and he hired people from all over the place to plant them in March and April this year!" He pointed to the large beach and said: "This piece of land is now entirely contracted by Guotai alone, and all the land is planted with red lotus. When the red lotus is in full bloom, it is so beautiful that even CCTV's TV series came here to shoot. Do you know?"

The young people hesitated and nodded.

"Legend of the White Snake" was broadcast in the morning during the summer vacation and replayed in the afternoon. During this time, they all worked in the factory. Where would they have time to watch TV? Occasionally, they had a day off, and young men and women also wanted to date, go out shopping, and eat something delicious. Who would find a place to watch TV in the morning or afternoon?

However, they had also heard about this TV series, but they didn't know that the show was interspersed with praise for Wugong Mountain and Wugong Tea. After all, it was a soft advertisement without any trace of praise, not a hard advertisement. Those in the factory who had watched the TV series didn't know that Wugong Mountain was their hometown, so they naturally didn't tell them.

They knew it only because the TV series was too popular, and Jiang Bai was the star, so they had more or less taken a look at it.

The elders in the village said, "This river beach has become a scenic spot for our Linhe Brigade. The lotus has only been planted for a year. Not only can we not dig the lotus roots, but we can't even pick the lotus leaves and lotus flowers at will in the future, otherwise the lotus roots will be damaged!" After all, the

artificially planted lotus roots are not as vigorous as the wild ones in the past, and the flowers bloom over a wider area. It will take three to four years, five to six years to fully recover here.

When they arrived at the entrance of the village, next to the brigade headquarters at the entrance of the village, they saw a house with red tiles all over the outside. It looked bigger and more luxurious than many bungalows in the village. They asked curiously, "Whose house is that? Why is it built next to the brigade headquarters?"

Logically speaking, that piece of land is not a residential land.

Hearing the young people talking, the uncles and aunties all burst into laughter, puffed out their chests and said loudly with some pride and boasting: "Hey~, that's not someone's house, it's the public toilet in our village!"