After seeing Chen Zhuangshi off, Gu Jiu came to the flower hall.
Huang Qubing held up a few manuscripts and said, "They are just trivial things. How can you publish a newspaper?"
Gu Jiu laughed. "Go ask your dear wife and the princess, do they prefer to read the serious 'Shanhe Academy Newspaper' or these trivial things? Then go ask your servants, which is better, the 'Shanhe Academy Newspaper' or these trivial things you mentioned?"
Huang Qubing scratched his head. He had never thought about this.
Gu Jiu said, "We want to publish a newspaper for the people of the capital, preferably one that doesn't touch on the court. I think a newspaper that combines entertainment gossip and daily life information, that can entertain people and discuss the vegetable, grain, and oil prices that the public cares about more, will be more popular than some high-sounding court politics."
Huang Qubing swung the manuscript in his hand, "Like these?"
Gu Jiu nodded. "For example, information about the monthly streaking at Shanhe Academy, how many people shed tears at the entrance exam, and what popular books have been published can all be published there. The language used should be as lifelike and interesting as possible.
News about the wealthy is a popular topic. For example, gossip about Princess Fuya's mansion, even if it's just about how and what Princess Fuya eats, I think the people of the capital love to read it and read it with great interest.
Huang Qubing screamed, "Don't hurt me. If I publish the process of my mother eating in the newspaper, my mother will chop me up."
Gu Jiu urged him, "Instead of writing about the princess's dangers, write about your father, Prince Consort Huang's daily life. For example, how many concubines he has, and which one is the most beautiful and favored. The people are simply crazy about such gossip."
Huang Qubing cried so hard.
"I've seen through you. You're talking about running a newspaper, but it's clearly just selling privacy. You're harming me. I'm going to get my legs broken."
Gu Jiu laughed heartily. "How can privacy that can be sold be just ordinary privacy? Go to the foot of the mountain, to the Li Family Inn. If you write down what the owner eats for every meal and how many concubines he has, will anyone read it?"
Huang Qubing shook his head repeatedly and firmly opposed it.
"I will never be bewitched by you into publishing the affairs of my mother and father in the newspaper."
Unless he is tired of living!
Gu Jiu said, "You can write about the unofficial history of the past dynasties and parody historical figures. Especially those seemingly plausible rumors. Find a few writers to write them and publish them in the newspapers. It will definitely cause a sensation."
"You are causing trouble!" Huang Qubing hit the nail on the head.
Gu Jiu laughed. "I plan to name this newspaper 'Da Zhou Life Show' and it will be aimed at the people of the entire capital. If there is an opportunity in the future, we will also publish it in Jiangnan. So, the first shot must be fired. Don't write about your mother or your father, just write about yourself. Let people see how the top young masters in the capital live a life of luxury."
Huang Qubing remained clear-headed and resolutely refused to be deceived. "I won't do it! I'm not a prominent figure. The people of the capital don't even know I exist. No one can compare to Hu Yang in terms of fame. You have a good relationship with Hu Yang, so why not convince Hu Yang to write about her life of revelry? It will definitely attract a lot of attention."
Gu Jiu sighed and wondered why Huang Qubing didn't fall for it.
"As for Huyang, I'll try my best to get her consent. Think about it, whose gossip is worth selling? Things like an eighty-year-old man with eighteen wives."
"There are no eighty-year-old men with eighteen wives. But there are seventy-year-old men with eighteen concubines."
Gu Jiu made the decision, "Let's write this. Dig deep into the story of the seventy-year-old man and his eighteen concubines, and especially make clear their identities and backgrounds. Don't be vague. We are a respectable newspaper and we are not afraid of retaliation. Those who dare to do this should be prepared to be published in our newspaper."
Huang Qubing said, "You are stealing the storyteller's job."
Gu Jiu smiled and said, "You can recruit storytellers to your team. I believe they will be useful. Don't forget to collect gossip about the wealthy families in the capital. I recommend hiring your servants and maids. They are the qualified collectors and disseminators of news about the wealthy families."
Gossip about wealthy families is first spread among the maids and servants. You must make good use of your personnel advantages. If an ordinary wealthy family were to run a newspaper, they would never have the advantages we have.
Huang Qubing was stunned when he heard this. "Are you really going to write about the gossip of wealthy people?"
Gu Jiu laughed. "For example, I'm very interested in the gossip about the Sun family. When will you write a column specifically about the past and present of the Sun family?"
Huang Qubing's mouth opened wide. "Didn't you say you wanted to invite the Sun family's top scholar to study at the academy? Aren't you afraid of offending the Sun family by listing their past and present in the newspaper? If they get angry and refuse to teach at Shanhe Academy, wouldn't that be more trouble than it's worth?"
Gu Jiu smiled and said, "Then I'll do another column on the Chuzhou Zhou family. One in the south, one in the north, one Sun, one Zhou, a column on the two great families of the Great Zhou, what a selling point. Don't forget, the eldest young lady of the Marquis's Mansion is from the Chuzhou Zhou family, and I have to call her the eldest cousin's wife.
I'm not afraid of offending her, so why would I be afraid of offending the Sun family? Besides, we're just reviewing our past and present lives, not throwing dirty water. If you're afraid, write some flattering words. I guarantee you'll be able to shut up both families."
Gu Jiu smiled.
It is human nature to watch the fun.
What is lively?
Gossip is fun!
In later generations, in the Internet society, there are so many entertainments, games, novels, movies and TV, but it still cannot stop people's love and attention to gossip.
It can be seen that watching the fun is an important part of life.
There aren't that many entertainment options these days.
Watching the fun is people's spiritual food and an indispensable part of life.
The Zhang family stole a chicken from the Li family, the Li family stole a vegetable from the Sun family. These trivial disputes could excite the entire village, causing them to abandon their farm work and watch the fun. They could even talk about it for a month or two, or even half a year.
From this we can see how poor people’s spiritual life is and how strong their demand for gossip is.
The capital city, at the feet of the emperor, is the manufacturing center of Bagua.
A newspaper that provides life advice and gossip about wealthy people can give ordinary people in Beijing great satisfaction and make them feel very happy.
Gu Jiu had long wanted to publish such a newspaper.
I've been feeling a bit bored lately, and I can't suppress the urge inside anymore, so I'll just do it.
It would be most appropriate to let Huang Qubing handle this matter.
It would be even better if he could contribute some harmless gossip about his family.
It doesn’t matter if you don’t want to contribute.
"We need to pay the tipster a certain amount of money so that everyone in the capital can provide us with gossip."
Gu Jiu reminded Huang Qubing.
"We also need to cooperate with those grain and oil stores and have them provide daily prices. We will publish them in the newspaper to make life more convenient for the people. We can also take on advertising..."
Gu Jiu said a lot.
There is only one goal, which is to make "Da Zhou Life Show" a hit.
Huang Qubing asked curiously, "Why is it called 'Da Zhou Life Show' instead of 'Da Zhou Life Newspaper'?"
Gu Jiu smiled and said, "Newspapers are primarily about truth and objectivity. The word 'show' here comes from 'showy but not true'. I personally extend this word to mean performance, display, and showing off. When we publish gossip, there's a high probability of exaggeration or even fabrication. The word 'newspaper' isn't appropriate; I think 'show' is more appropriate."
Huang Qubing was stunned when he heard this. "How can the word 'show' be used like this? It's like our gossip reports are similar to novels, full of truth and falsehood, reality and fiction."
Gu Jiu nodded, "We try to be truthful and objective."
Huang Qubing didn't believe this at all.
Just by looking at the word "show" and seeing so many things mentioned, we can tell that "Da Zhou Life Show" is an unreliable newspaper.
Huang Qubing felt very tired.
"I am a handsome and elegant young man, always serious. I never thought I would publish such an unconventional newspaper."
Gu Jiu smiled and said, "It matches your temperament very well."
Huang Qubing suffered a critical hit of 10,000 points.
"This young master has always been serious."
"That must be your illusion."
When it comes to bickering, Huang Qubing is no match for Gu Jiu at all, so he simply gives up.
He asked solemnly, "Do you really want to publish such a newspaper?"
Gu Jiu nodded and said affirmatively: "Life is boring and dull, we need some nonsensical jokes. As for life information, it must be true and effective."
"Isn't it indecent?" Huang Qubing pinched his chin and pondered the essence of indecent.
"It's not serious, but it's not offensive or disgusting. It makes people smile after reading it, and everyone is happy. As the target of the ridicule, although it's not happy, it's not so angry that they want to tear you apart."
Huang Qubing was very upset, "Why did you tear me apart with your own hands, but not you?"
Gu Jiu said seriously: "Because you are the editor-in-chief, the investor, and the owner."
Huang Qubing wailed, "Can I refuse?"
Gu Jiu thought about it seriously, "It's not impossible. In fact, at the beginning, I wanted to let the prince come down to do this. But he is too serious, and coupled with his status restrictions, he is indeed not the most suitable candidate. If you really don't want to, then I will find someone else."
Huang Qubing waved his hand. "I was just saying it casually, but you took it seriously. Who else but me could run this kind of frivolous newspaper? Let me ask you, who in the whole capital is more qualified than me?"
Gu Jiu smiled and asked, "Don't you regret it?"
Huang Qubing shook his head and said, "I absolutely will not regret it."
Gu Jiu urged him again, "Would you like to share some gossip about your family?"
Huang Qubing screamed, "Don't even think about it. I'm not tired of living yet. Please don't hurt me."
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