Chapter 62: Alternative sales promotion, unexpected results
With a fan base of 200,000, a lot of marketing was done before the live broadcast. However, half an hour after the first live broadcast started, there were only more than 6,000 people in the live broadcast room, and the popularity was so low that it was disappointing.
Despite this, Liang Xueqing still placed the items on the table with a smile, carefully introduced them, and then posted the links.
Before starting the live broadcast, she carefully studied the experiences of many live streaming hosts who sell goods. Most of them use hunger marketing and limit supply to create the illusion of supply exceeding demand, giving the audience the illusion that they will make a profit if they grab the product.
She learned this very well, but the effect was not as good as expected.
Yunteng’s agricultural assistance project actually helps the agricultural bases under the Xu Group.
The second group chose an agricultural base located in Tangtian Village, which is responsible for the production of various fungal products. Therefore, the links to various mushrooms are all hung on the yellow cart in Liang Xueqing’s live broadcast room.
Based on the persona of a rich lady she created, the products in the live broadcast room are claimed to be high-end products and the prices are not low.
Despite this, there are still many people who pay for it. After all, she is claiming to love small animals, and most of the money earned from the live broadcast will be used to rescue small animals.
But after harvesting a wave, Liang Xueqing clearly felt that it was difficult to sell.
There was another mobile phone under the table. She had been secretly observing the situation in Xu Nansheng's live broadcast room.
Obviously, when the show first started, his popularity was not high and he didn’t sell any goods, but he was just playing with the kids, and his popularity actually kept rising.
Liang Xueqing thought that it was probably because the current economic environment was not good and everyone was under a lot of pressure, so they liked to watch some healing programs to kill time and relieve stress.
She reached out and hugged the cat that was playing with toys nearby. She chatted with the audience while petting the cat and told them about the interesting things that happened when she was interacting with her pet in her daily life.
But she has never raised a cat and doesn't like cats. The daily fun stories she narrated were all materials that Wang Wenwen found on the Internet and gave them to her through a prompt board outside the camera, so the narration was somewhat stiff.
The number of people in the live broadcast room is constantly decreasing, and even the barrage of comments is developing in a bad direction.
Liang Xueqing was a little anxious.
Even the cat in her arms stopped cooperating after eating the dried fish. Just when Liang Xueqing reached out to grab it, the cat turned around and instinctively cut several bloody marks on the back of her hand.
"ah!!!"
Liang Xueqing screamed in pain and threw the cat out instinctively.
But the next second, she realized something was wrong and quickly ran over to pick up the cat.
"I'm sorry, it's all my fault. I shouldn't have lost my temper just now. Please don't be angry with me, okay?"
She has good acting skills and made timely corrections. Although her behavior just now caused people to lose their favor in the live broadcast room, many people left in just two minutes.
But the audience who stayed said they could understand her impatience.
[In fact, raising pets is like raising children, both of which can make people schizophrenic]
[I lost my temper with my cat yesterday. One second I wanted to throw it in the trash can, and the next second I held it in my arms and loved it so much. The anchor is simply different from me]
[I feel sorry for the anchor. Such a beautiful hand was scratched. Go get a vaccine as soon as possible. 】
[The velvet antler mushrooms sold by the anchor look good. We are all cat lovers. Buy two packs to show your support.]
[I have participated in several animal rescue operations. Host, you and I are in the same city. Can I participate in any rescue operations you organize? 】
Seeing that the crisis was over, Liang Xueqing felt relieved, but the next second, she saw a barrage of comments, and her relief was suddenly lifted up again.
[You guys should go watch Shengshengbuxi, what a special live broadcast room, it really brings me back to my childhood]
[Host, the quantity of your velvet antler mushrooms is the same as the one next door, so why is the price so much higher? 】
Outside the camera, Lin Jia was not looking at the barrage, but was watching the background data and the real-time ranking of anchors selling goods.
Their Sunny Day Live Studio is ranked twelfth.
It’s the new anchor’s first time broadcasting, so being ranked twelfth is a pretty good result.
The top ten are basically professional live-streaming anchors with millions of sales, so it’s normal that you can’t beat them.
But just when she turned her hand up, trying to find a live broadcast room to learn how others sell goods, she saw Shengshengbuxi's live broadcast room.
How could she, a small anchor with only tens of thousands of fans, be ranked third?
Could it be that they produce and sell their own products and the data is falsified?
This Xu Nansheng really does everything he can to win!
But it doesn't matter. I was just worried that I couldn't find a suitable reason to kick her out of Yunteng, and now here comes the pillow for me!
On the other side, in Shengshengbuxi’s live broadcast room, a group of children were sitting in a circle playing games.
The game of dropping the handkerchief has just ended, and now we are playing the game of passing the flower.
In the absence of drums, the sound was replaced by the piano played by Xu Nansheng, and the sound was accompanied by the sunflowers picked from the yard.
As the slender jade fingers fell on the black and white piano keys, the sunflower began to be passed among the children. When the piano stopped, whoever had the flower in his hand would perform in front of the camera.
Some sang nursery rhymes, some recited ancient poems, and some performed a dance of their own creation.
[It’s obviously a live streaming room for selling goods, but why do I feel like it’s more like Doraemon’s time machine, taking me back to my childhood]
[I have to say, it really looks like my grandmother’s house when I was a child. A bamboo fence, a big rooster patrolling the yard at any time, and rows of rapeseed flowers and rice fields outside the yard.
[Anchor, why don’t you introduce what you sell? 】
[This style of selling products is quite novel. He doesn’t even introduce the products, but he has managed to reach the third place among all the live-streaming anchors? Is this popularity real? 】
Xu Nansheng just stopped, saw the comment, and smiled brightly at the camera.
"Everyone can buy the things on the small yellow car if they find something suitable. The most important thing is to have fun. Don't pay too much attention to the rankings."
After saying that, he started to organize the children to play games.
Although she didn't introduce them, the tea, fungus and some tea-related derivative products sold on the shared bikes were all selling well.
[The tea looks good, I'll buy a bag to try. If it tastes good, I'll come back again]
[Is this fungus really the small kind? Is the picture just for reference? 】
[It’s boring. I came to see you sell goods, not to watch the kindergarten class.]
[The person above forced me to watch it. I guess it showed off to you, didn’t I?! 】
[It's probably the haters sent by the rivals to stir up trouble. There was a beautiful anchor on the air today, but her popularity plummeted, while our popularity is getting higher and higher. They are jealous, right?]
[I also watched the live broadcast of the beauty you mentioned. She said she was a cat lover, but cats didn’t show any affection to her at all. It was obvious that she was brought in temporarily to act. When she was scratched by a cat, I saw the look in her eyes. It was as if she wanted to eat the cat. Even so, there are still a lot of idiots who don’t understand. I just can’t understand it at all.]
[As a pet owner, I have a lot to say. It is impossible for the cat I raise to be so unfamiliar to me. If it weren’t for the dried fish, the cat probably wouldn’t let her touch it.]
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