Chapter 1160 Industrial Impact
Buzz...
There was a roar above the eardrums, and I seemed to be able to clearly feel the rolling heat waves hitting me one after another, stirring up layer after layer of surges.
McDonald opened his mouth in disbelief, his brain short-circuited for a very, very short time, and then, a surge of pure joy and happiness gushed out, filling his entire chest and finally blooming at the corners of his mouth. He truly felt the madness and splendor and couldn't help wanting to cheer.
The first thought that came to my mind was, “Can I pre-order the jerseys for the clay court season now?”
MacDonald already has a custom-made Australian Open jersey for Gawain.
After Gawain won the championship, McDonald bought two pieces as souvenirs.
In fact, given the relationship between MacDonald and Gawain, if he wanted, Gawain could just give it to him for free, as Nike would supply him with unlimited quantities anyway; moreover, Gawain could even sign it as a souvenir.
But Gao Wen's gift is one thing, and buying a jersey to show support is another.
And now it’s even more different—
A jersey is just a jersey, but it is more than that. It is a cultural phenomenon, a social impact and a historical turning point.
As a Chinese citizen and a descendant of Chinese Americans working hard in North America, McDonald's mood is completely different from other young people.
As soon as MacDonald finished speaking, a flood of chatter came pouring in from the side.
"Not yet, and I don't know what Nike is dithering about."
"I asked about it, and there is no precedent for this in tennis, so Nike is not planning to pre-sell it at all."
"Besides, tennis has never been a priority for Nike. The market is too small. They are busy competing with Adidas for the basketball and football markets."
"Yes, even the treatment of the top players is nothing special. It seems that Nike is a little indifferent to the tennis market."
"If we all call and email Nike to ask when Gao Wen's jersey will be released, do you think Nike will take action?"
"I heard that Gao Wen's fans in China are preparing to organize related activities. They said that since Nike doesn't take it seriously, they will ask Nike to take it seriously. They need to let Nike see that Gao Wen's fans are taking action. The market is there. Nike would be an idiot if it doesn't take it seriously."
"That's right, Nike signed Gao Wen for the Chinese market, right? Why don't they act now?"
MacDonald didn't even have the space to speak, he was drowned out by the words in an instant -
If you think about it carefully, it is true.
Nike signed Gao Wen with its sights on the Chinese market from the beginning. However, the Chinese market has indeed exploded with incredible potential and has even caused such an effect in the North American market that even Nike was probably caught off guard.
From Federer to Nadal, from Serena Williams to Sharapova, Nike has actually achieved numerous glories in the tennis market. But objectively speaking, the depth and breadth of the tennis market is still incomparable to that of football, basketball, rugby, etc.
Tennis has always played a very limited role in the business landscape of the two giants, Nike and Adidas. This is one of the important reasons for the comprehensive rise of other small businesses. Even in business plans and marketing promotions, the proportion of tennis is not high. Just look at the proportion of tennis superstars in the comprehensive advertisements of the two giants.
That was never the point.
If we have to say, Federer and Serena Williams' influence around the world is indeed extraordinary, which is why they have been able to carve out a place for tennis.
It is precisely because of this that Nike did not anticipate the influence ignited by Gao Wen, and its marketing promotion obviously did not keep up.
If the Los Angeles Times hadn't announced it to the world with a front-page headline, ordinary fans might not have realized that history was being made.
But it doesn't matter.
Anyway, Gao Wen's career has just begun, and it is not too late for Nike to start a new plan now.
Suppose that Gaowen's market influence increases step by step, based on North America and China, and expands to the whole world, what will happen?
Perhaps, Gao Wen's position in Nike will also undergo subtle changes; perhaps, even the position of tennis in Nike and other sports brands will change.
This! This is the real influence!
Just like Michael Jordan back then, he single-handedly changed the entire jersey and sneaker sales market, revitalizing the entire industry and even the entire sport.
So, can Gawain be the key factor in promoting the qualitative change of quantitative change, a feat that neither Federer nor Serena Williams have been able to accomplish? Thinking of this, McDonald smiled again, and was genuinely happy for his friend.
Last August, Nike made a last-ditch effort and won the contract with Adidas in a close battle. Now, Koeman has repaid Nike's trust with unparalleled performance. From any angle, Nike has made a profit from this cooperation.
"Sunshine Double Crown..."
MacDonald couldn't help but sigh.
The latest novel is published first on Liu9shuba!
Then someone nearby asked, "Mike, did you expect this? Gowen winning the Sunshine Double? If I remember correctly, he seems to be the youngest player ever to accomplish such a feat?"
MacDonald nodded without hesitation, "I never doubted it."
The young players couldn't help but cast envious eyes, was it because of the friendship between MacDonald and Gawain, or because MacDonald had fought side by side with Gawain before -
In the team, they have heard too many legends about Gao Wen.
That self-confidence is not blind favoritism, but a kind of trust and certainty that comes from the inside out, and finally forms a unique bond.
Unfortunately, Gawain has left the Bruins and they have missed the opportunity, but think about it from another perspective, the Bruins still carry the fame and prestige left by Gawain, and they will inherit Gawain's wish and lead the Bruins to glory again, and then they will embark on their own professional journey.
Who knows?
Perhaps, one day in the future, they will have such an opportunity in the ATP professional arena, facing Gao Wen across the net and becoming his opponent on the court?
As I thought about it, my blood started boiling.
Then, there was another round of shouting, interrupting the associations in people's minds and bringing them back to reality.
"Have you read the specific report in the Times?"
"If Koeman performs well on clay, he could replace Novak as the new world number one after the French Open."
"Of course, the clay court season is more difficult. After all, Novak and Rafa are both strong players on clay courts, while our players from the North American system are not that good. But as long as we keep the momentum, the grass court season or the subsequent North American season may also be possible. Anyway, the initiative is now in Gao Wen's hands."
(End of this chapter)