Chapter 1209 Behind the Scenes

ATP, expectations have reached a new height, almost every Masters Tournament is a highlight, all because of the sudden emergence of a player:

Gao Wen.

After winning three consecutive Masters titles, Gao Wen's winning streak has completely continued to be the focus of attention.

Topics, topics, and more topics. The hot topic originating from "Big Four vs. Challengers" has reached a new height with the strong rise of Gao Wen. There is no need for deliberate provocation or fabrication, and the focus continues to emerge. The uncertainty of the clay court season has never been so exciting.

Nike, rejoice.

To this end, Nike finally planned a large-scale project——

finally!

It was for Gao Wen, of course, or more accurately, it was to sell jerseys, because Nike finally realized that tennis jerseys also sell well.

For the first time, Nike has planned a promotional project specifically for jersey sales, a unique treatment that neither Federer nor Nadal enjoyed.

Over five days, Nike will slowly unveil two custom jerseys for Koeman's clay court season, one specifically for clay and one for the French Open.

Gao Wen's personal logo, jersey and shorts, sneakers, jacket, and tennis cap.

Five days, five parts.

At the same time, after one part is released every day, there will be two corresponding branch activities.

The first is creative ideas. Netizens are welcome to modify the jersey, design a jersey for Gao Wen or make suggestions. Finally, Nike will select the three works with the most reposts and likes, and the prize is a jersey signed by Gao Wen.

The second is image design. Netizens are welcome to show their talents and design a cartoon image of Gao Wen based on his customized jersey. Nike will also select the three works with the highest number of reposts and likes. The prizes are Gao Wen's autographed sneakers and tennis equipment.

Finally, all valid participants of the above two activities will enter the final lottery, and Nike will randomly select a grand prize winner through the official platform:

The three-day and two-night trip to Paris will not only allow you to watch the first round of the French Open in Paris, but also give you the opportunity to meet Gao Wen in person.

carnival!

Party!

Nike, really is a big shot.

In fact, the controversy and accusations only happened a week ago:

Thanks to the Sunshine Double Championship, Gao Wen's popularity in North America has soared to new heights, and his jersey sales have set an incredible record.

Some people may complain that it is because the NBA playoffs have not started yet and the NFL is in the off-season, so there is a lack of competitors, which has given Gao Wen the opportunity to rise; but records are records, sales figures don’t lie, and the craze on social networks is clearly visible, these are objective facts.

As a result, Nike was criticized for its lack of enthusiasm in selling tennis jerseys.

But the key is, will Nike be so hard on sales? No, definitely not.

Not only that, but Nike has been targeting the Chinese market for too long. They would be fools if they missed the opportunity now.

Just one week later, Nike gave a positive response, not only announcing Gao Wen's jersey for the clay court season, but also supporting activities.

Such treatment is unprecedented and will probably be hard to come by in the future.

If it doesn't take action, it won't be a big deal. But when it does, Nike once again demonstrates its courage and dominance as the industry leader.

In short, as Monte Carlo approaches, social network discussions continue to heat up and expectations have reached a whole new level.

Topics are everywhere.

However, these off-court factors are not important to tennis players. The only thing they need to focus on is their performance on the court, otherwise everything is just a passing cloud.

Before coming to Monte Carlo, Tobias asked Gawain again to see if he was willing to partner with Dimitrov in doubles.

After winning the Sunshine Double, although Dimitrov's condition has improved slightly, he is still far from his best and is even below average.

For Dimitrov, the grass court season is his time to shine. Strictly speaking, clay is not the surface he is best at nor most suitable for; but the grass court season is too short and he does not have enough time to adjust slowly. If he wants to adjust, he must start from clay.

Especially since Dimitrov needs to defend the huge points he got from last year's semi-finals at Wimbledon this year, he needs to perform even better.

The clay court season carries different responsibilities for Dimitrov.

It is for this reason that Tobias believes that Dimitrov needs to start with doubles to find his touch, and Gao Wen is undoubtedly the best choice.

Tobias understood that they were both singles players and there was no reason to stay in the doubles court all the time; moreover, Gawain had already helped Dimitrov enough, and playing doubles in Indian Wells was already a pleasant surprise, and he shouldn't ask for more in Monte Carlo.

But after thinking it over, Tobias couldn't reject the idea.

It can be seen at this point that Tobias is still more or less guilty. He has been focusing on Gawain for the past six months, which has put Dimitrov in trouble.

In the past month, Tobias has been looking for ways to make up for it, hoping to help Dimitrov get back on track, but at the same time, he does not want to affect Gao Wen's season preparations.

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So, Tobias asked very carefully and repeatedly stated that Gawain did not need to force himself.

But unexpectedly and logically, Agassi and Sampras both agreed.

Adapted to red soil.

For Gao Wen, he does need more playing time on clay.

If Indian Wells is purely to help a friend, then this Monte Carlo is the same as Doha at the beginning of the year and the capital last year. It is purely a tactical consideration. Even if it is not Dimitrov, they hope that Gao Wen will sign up for doubles.

In this way, everyone is happy.

Of course, what Sampras and Agassi didn't know was that after Gawain nodded in agreement, it was Dimitrov's team that had disagreements.

Rashid, Dimitrov's coach, objected.

In Rashid's opinion, Gawan is not an expert on clay courts, and Dimitrov obviously has better choices when it comes to choosing a clay court doubles partner; moreover, the partnership between Gawan and Dimitrov in Indian Wells was mediocre, and Dimitrov should make different attempts.

From a theoretical perspective, Rashid's advice is very professional and objective. There is nothing wrong with it. This is the opinion he gives as a coach.

But Tobias didn't think so. He thought Rashid had selfish motives and was targeting Gawain. Moreover, "Gawain has already agreed, why are you going back on your word now?"

Rashid refused to give in. "That's your problem. You rashly asked the other party without asking for my opinion. I don't need to be responsible for your impulsiveness."

Dimitrov was in a dilemma.

In the end, Dimitrov stood on Tobias' side. He believed that the purpose of doubles cooperation was to adapt to the venue, and there was no problem in partnering with Gao Wen.

Rashid was furious about this.

"Grigor, you will pay the price for your sentimentality."

The words were a bit heavy.

(End of this chapter)