Chapter 1289 Golden Age
First, #WorldSecond.
Second, #GaoWen.
Fifth, #witness the nine months that Gao Wen spent at the top of the world rankings.
Ninth, #NinetySeconds review of Gao Wen’s top ten career goals.
12th, #MakeHistoryWithGawain.
Sixteenth, #Girl Knight Guardians are here.
Swipe the screen.
Blowout.
Hot.
Just by glancing at the hot search list, one can deeply feel the enthusiasm ignited by Gao Wen, which once again reminds people of the huge wave of enthusiasm during the Olympic Games.
Tennis has never been considered a popular sport in mainland China. Although it is not a niche sport, its popularity is limited and it is not discussed much. Even though women's tennis has repeatedly achieved good results in top competitions in recent years, its influence cannot be compared with that of team sports.
At the beginning of the year, Gao Wen won the Australian Open championship and won two Grand Slam titles in a row. This seemed to be a good opportunity. However, it still did not bring about a qualitative change. At least it did not create a storm like the 110-meter hurdles did that year, allowing the unpopular event to enter the public's field of vision in one go.
Accumulation requires patience and time, and then, unexpectedly but reasonably, such a turning point opportunity came during the clay court season.
The reason is very simple. The battle for the world ranking, from the competition for the second place in the world to the possibility of competing for the first place in the world, such a thrilling topic is very attractive.
If it is just a tournament, whether it is a Grand Slam or a Masters Tournament, for tennis laymen, these tournaments have no meaning and weight. They don’t even understand tennis, so how can they know the significance of these championships? Unless it is the World Cup or the Olympics.
But now, it is not like that. It is a competition for the world ranking, an intuitive, concise and powerful ranking that everyone can know. Even if they know nothing about tennis, they can know the weight of "No. 1 in the world". This is the simple meaning of the top of Mount Everest.
Moreover, this is not a competition of one or two events, but a long process, just like a novel, which is gradually fascinating with ups and downs. We invite fans to follow Gawain's footsteps, fight together, and create history together.
It has everything, including a sense of participation, a sense of substitution, and a sense of immersion.
Official media including CCTV-5 have comprehensive coverage from television to the Internet, repeating the story of "chasing the world's number one" more than once in news, columns and special programs on gold events.
The most obvious and direct manifestation is that the speed of updating tennis news has increased significantly; at the same time, all major portals have kept up with the updates.
Previously, tennis news might only be updated once a day, far from real-time updates; moreover, the updated content often only covered a few key players and could not fully cover all aspects of professional tennis. The lack of internal industry news led to a lack of depth in news reports.
Now, this situation has changed fundamentally. In addition to CCTV and other official media that regularly report tennis news, a large number of media have begun to focus on tennis and conduct comprehensive tracking around Gao Wen, and the screen-sweeping effect has been significantly improved.
Little by little, then little by little, silently, the influence slowly seeps into the masses.
in addition!
There is another key that seems insignificant but is actually crucial:
Appearance.
In the Internet age, a bright and attractive packaging is very important for product promotion. From the David Beckham era to the Italian male model group, from Europe and the United States to the three East Asian countries, every aspect and corner of the world is witnessing such an era.
Among the new generation of athletes, more and more world-class champions have emerged in different sports such as table tennis, swimming, volleyball, badminton, diving, etc., but the ones who finally succeeded in breaking out of the circle and caused a sensation and widespread heated discussion were all those who had good looks, which has become a standard for breaking out of the circle.
In fact, long before the Australian Open, the reputation of the "Girl Knight" had already slowly spread among the fan group and established a broad mass base.
To be precise, the second most searched hashtag, "#高文", and the sixteenth most searched hashtag, all came from fanatical fans.
Click to enter the topic, and you can see a large number of Gao Wen's photos: including inside and outside the stadium, including official media shots and side shots from the audience, including formal activities and leisure life, including magazine photos and occasional street shots... and so on.
Incredibly, the photos in the topic tag are updated almost every day, recording every detail of Gao Wen's daily tour around the world.
The topic was lively and active. It was more like a roar of chicken and passion than cheering and screaming, with energy bursting out continuously.
One step, then another, a journey of a thousand miles begins with a single step, quietly waiting for the moment when quantitative change turns into qualitative change.
Then, when Gao Wen broke the blockade and became the world's second, the time was ripe and a blowout came.
In just one morning, and on a weekday Monday, the topic traffic has easily exceeded 50 million and is heading towards breaking 100 million.
And all of this! Not the Olympics, not the World Championships, not the World Cup, not any major event, it was all done entirely by Gao Wen’s own strength.
The latest novel is published first on Liu9shuba!
Boom! There was no sound, but I could see with my own eyes that the topic exploded across the entire Internet, creating a huge and shocking wave.
Accident!
Totally unexpected!
Who could have thought that Gao Wen, who was eliminated in the quarterfinals in singles but won the championship in doubles, could ignite the enthusiasm of the general public in such a way?
From a superstar to a superstar, it seems that there is only a fine line between them, but the reality is cruel. Thousands of superstars cannot break through this layer of window paper and cannot achieve such a height in their entire lives. The birth of a superstar requires a little bit of luck in addition to all the conditions.
Luck, which cannot be seen or touched, is actually metaphysics.
In the first 22 years of the 21st century, there were only four players in professional tennis who could be called "superstars":
Federer, Nadal, Serena Williams, Sharapova, period.
It is a very, very short list. Their influence is unmatched by any other player. In a sense, they are the embodiment of tennis. Moreover, they are able to break the boundaries of tennis and radiate their influence to other fields and continue to play a role.
The "super" in "superstar" is not a prefix that anyone can use.
Now!
"The right time, the right place and the right people" - Gao Wen also touched upon such an opportunity, vaguely touching upon the word "super". Owning the entire Chinese market, he had the possibility to go further.
Just a possibility, just imagining it, makes them uncontrollably excited, because they are witnessing history and making history. At the same time, they are experiencing the most beautiful, glorious and exciting golden age of professional tennis, and everyone is a part of it.
(End of this chapter)