Chapter 1320: A Play Within a Play
"... Wait, wait, wait, is this really okay? Won't it leave a psychological trauma on the child?"
On the monitor screen, one could see Sinner's mixed expression of surprise, excitement, confusion and trepidation. He tried to look up at the waiter's eyes, but while he was flattered, he also felt unworthy and panic. His pupils kept shaking and drifted away inadvertently.
It would be difficult to capture so many details of such a scene with the naked eye; but through the camera lens, you can clearly feel the cameraman's capture, and those detailed changes in facial expressions are presented one by one, and you can clearly feel the turbulent emotions surging in the air.
At this time, Gao Wen was sitting in front of the monitor.
Moreover, he was not alone, McEnroe was beside him.
Gawain waved his hands repeatedly. He felt that the current situation was not suitable for laughing, but he couldn't help but smile.
There’s a reason why audiences never tire of watching reality shows.
Then, Gawain turned to look at McEnroe, looking somewhat amused and a little worried.
"Should we stop filming the show before the kid gets hurt? What if Yannick starts to be suspicious of fans in the future?"
McEnroe waved his hands and said, "Don't worry. I believe this kid will have his own fans in the future. They will cheer and applaud him. Now he just needs to adapt in advance."
Then, he added, "Moreover, the focus of the entire event today is not to act or deceive, but to give Yannick an unforgettable day. Everyone is revolving around Yannick, including you, so when you come on stage, that is the happiest moment."
Gao Wen spread his hands, looking helpless, "John, my acting is really bad. Even the Golden Raspberry Awards wouldn't even bother to give me a glance."
"Haha." McEnroe was immediately amused. "It's okay, it's okay. Just play the role of the vase. Haha, Gawain, you are such a funny guy."
Everything is a routine——
A special event from Nike.
Everyone has seen the grand occasion of the past few months, and Nike has certainly not missed it. They are also aware of Gao Wen's rising popularity around the world and his increasing influence. This is exactly what Nike expected when it signed Gao Wen, and they must seize the opportunity.
The "jersey event" is an opportunity.
In fact, when it was first planned, this was just a small event to sell jerseys.
Previously, the two giants, Nike and Adidas, were the same and did not spend too much time on the tennis equipment market. After all, in terms of the equipment market, basketball and football are the real big players, and tennis is not even on the list, so planning the commercial promotion of tennis jerseys is the first time.
Everything is an experiment, and Nike itself does not have high expectations for the event.
Surprisingly, the activity remained very popular, both in terms of participation rate and social network traffic, all of which easily exceeded Nike's expectations, once again proving Gao Wen's super high popularity; and in the following period of time, the discussion heat remained at a high level.
So Nike seized the opportunity and took advantage of it.
“A special surprise for the fans”, it just came out like that.
According to the original plan, the final grand prize of the jersey event was a "three-day and two-night trip to Paris", which included a meeting with Gawain, a half-day tour of Paris, and a trip to Roland Garros to watch Gawain's first-round match.
Later, Nike built on this foundation, further adding the meaning of a special surprise and deepening the bond between Gao Wen and the fans, planning a "play within a play".
Things are not complicated.
Simply put, just like a couple planning a surprise event, Nike tailors the event to the winner of the grand prize and brings surprises step by step:
Yannick Sinner.
When investigating the personal situation of the grand prize winner, Nike unexpectedly discovered that he was actually a tennis player, and not an amateur, but a teenage player undergoing professional training; at the same time, the young man's tennis idol was Gawain, and things became clear.
At the moment, this lunch was originally arranged by Nike for the Sinner family, and the waiter and lobby manager also received instructions from the Nike team in advance.
In fact, they were a little worried because Sinner had only received comprehensive professional tennis training for less than a year and had not participated in many youth competitions, so the chance of meeting fans was very small.
But if you think about it carefully, it may not be impossible:
After all, when Sinner fell in love with Gavin, Gavin was still an unfamiliar name in the professional tennis world. No fans stood on Gavin's side, and no fan would have predicted the subsequent development of the US Open; and Gavin had not yet turned professional for a full year.
From Gao Wen to Sinner, the idols' experiences shine into reality, and Sinner is likely to believe it.
Of course, the key is still the waiter's acting skills, which should not be too exaggerated or too bland, but just the right amount of catering to perfectly fit the situation.
At the same time, Gawain and McEnroe were in the building next door, watching the whole scene through hidden cameras, waiting for the opportunity to appear on stage.
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In addition, the Nike team also sent a second team to film the reactions of Gawain and McEnroe, almost completing the production in a reality show style.
Finally, all of this will be edited into a special program, which will become the climax of the entire "jersey event". In the form of a play within a play, it will completely revolve around Sinner to provide fan services, and further increase the bond between Gao Wen and the fans, looking forward to triggering a traffic frenzy again.
Gao Wen is no stranger to this.
Even if you haven't eaten pork, you've seen pigs run. In a variety of variety shows, this model has been used to produce programs a long time ago, from singers to actors to idols, they have everything, they come to satisfy all the fantasies of fans, the most romantic, wildest and happiest fantasies.
However, Gao Wen did not expect that he would become the protagonist of the show one day. That feeling was really strange.
On the monitor screen -
Sinna's young face, which was just beginning to break out with acne, was filled with surprise and confusion, and he was obviously dizzy from the shock of the situation.
Maybe, on the court, Sinner always appears rational and calm, even a little mature beyond his years; but in life, he is just a child after all. He is only thirteen years old this year. He has not experienced so many situations. It is difficult for him to stay calm and to think clearly in unexpected situations.
"Ha, ha ha, I can almost see the question mark on Yannick's face." McEnroe clapped his hands and laughed.
Gao Wen's eyes and mouth were full of smiles, but he still defended Sinner, "This is normal, I am the same. I still remember the first time I met fans on the tour, I behaved the same way."
"I was happy and excited, but also nervous. I could hardly believe that all this was really happening. At the same time, I had to keep a calm expression and try my best to avoid being seen by the fans in my embarrassment."
The vivid words easily made McEnroe laugh.
(End of this chapter)