Chapter 1346: Running in Both Directions
In the world of competitive sports, top players stand under the spotlight, amid cheers and applause, and continuously challenge their opponents, their limits, and themselves with their brilliant performances, allowing the spirit of "higher, faster, and farther" to bloom with endless energy.
However, people often overlook one thing: without spectators there is no stage, without fans there is no passion.
Every spectator who pours his or her passion and enthusiasm into the game ignites the brilliant fireworks with his or her soul and life. They are an indispensable part of competitive sports and the key to the passion of competitive sports. Without them, the charm of competitive sports might be reduced by half.
Imagine -
There is no Anfield Stadium with the whole crowd singing "You'll Never Walk Alone", no Spanish national derby with people shouting at the top of their lungs, no Staples Center with Hollywood stars watching the game from the front row, no Palace of Auburn Hills with everyone having a beer, no All England Club with celebrities gathering...
Then, how lonely competitive sports must be.
Tennis is no exception.
The atmosphere of the entire game is completely different when there are spectators or not; the state of the game may also be very different when there are many spectators or few spectators.
It is precisely because of this that, after experiencing the overwhelming boos at Melbourne Park, being able to feel the cheers and applause at Roland Garros is truly of great significance to Gawain. Even at the Suzanne Lenglen Stadium, he can still feel the unique energy of this venue.
so--
“Thanks for coming to watch my game.”
Gao Wen said.
Sinner was slightly stunned. He had not expected Gawain's words at all. His brain paused for a moment: Shouldn't he be the one to thank Gawain for giving him a chance to watch Gawain's game up close again and feel the heartbeat of his dream?
But why was Gawain thanking him? But Sinner raised his chin and looked into Gawain's eyes. He could clearly see the sincerity and splendor in those eyes. The emotions from the heart were like the sunshine falling on the blue ocean, creating a layer of sparkling waves. The whole world bloomed with it, and his mood could not help but soar.
Lightly, joyfully, flying all the way.
Uncontrollably, his heels left the ground, and Sinna's face brightened as if he was feeling the joy and happiness surging over him with his body.
"Gao Wen, one day in the future, I hope to be able to play at the Arthur Ashe Stadium like you."
The simple words, without any fancy words, clearly showed the vigor and publicity of the young man's mind, which made Gawain smile.
"The crowd at the Philippe Chatrier Stadium will probably be very, very disappointed."
This one sentence made Sinner feel awkward. He scratched his head nervously, and the smile on his lips became a little uncomfortable and shy. It was obvious at this moment:
This is a child.
Gawain patted Sinna's head gently, bent his knees, lowered his center of gravity, kept his eyes parallel, looked into Sinna's eyes with sincerity and frankness, and conveyed his inner thoughts.
"I believe you can do it, whether it's Arthur Ashe or Philippe Chatrier."
Suddenly, Sinner's eyes brightened up again, surging with excitement and excitement, as if he could see the blueprint for the future slowly unfolding at a glance.
The “post-90s” have just risen, the “post-95s” are ready to move, and the “post-00s” have already appeared at the end of the horizon. The generational change is slowly approaching, and the future is indeed worth looking forward to.
Here, the 2015 French Open slowly kicked off, the battle was ignited, the first round of matches were fully staged, and the clay court season finally reached its climax.
Meanwhile, Gao Wen has once again become a hot topic on social networks. It is foreseeable that this is not the first time, and obviously will not be the last time.
This time, the focus that successfully triggered the traffic frenzy was Nike's "jersey event"——
When Nike completed the post-production of the special event for the last Roland Garros match between Gao Wen and the lucky fans and uploaded it to the public, it quickly became a hit on the entire Internet.
It’s definitely not just because this is the first jersey campaign in the history of tennis, but more because of the effect of the entire campaign:
Yannick Sinner.
This lucky fan finally had his own name in the special event. He was no longer just a symbol of a "fan", but a real person. He had his own life, his own dreams, his own expectations, and he truly had a bond with Gawain, allowing people to see the true face of a fan.
Moreover, Gawain returned the favor with a sincere and enthusiastic event, which not only fulfilled Sinner's dream, but also completed another mission of his own, connecting his performance on and off the court, allowing people to see a more real and specific image of Gawain.
This is a two-way race and also a win-win situation.
As a result, social networks exploded.
In just 24 hours, the video released by Nike's official account not only easily made it into the top three of the trending search list, but also set off a frenzy of discussion:
Compared to the 500,000 reposts and 1.3 million likes, what really attracted attention was the more than 300,000 comments.
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Everyone is discussing it.
Some people complained that it was a "performance", some thought that "everything was arranged", and some thought it was "just a show". However, on the opposite side of these negative comments were endless praises and affirmation. Most netizens saw the sincerity conveyed in those eyes and expressions.
Praise, affirmation, admiration... positive comments dominated and spread across the board, once again making people feel Gao Wen's soaring popularity.
There is no doubt that the young Gao Wen, with his sudden emergence and miracle-making performance, is becoming an idol and role model for countless young people.
The dominance and strength displayed on the court, and the humor and sincerity shown off the court, gradually outlined the contours of a new iconic character.
Later, more and more people broke the news, including Sinner's first meeting with Kovan at the US Open last year, and Kovan's after-match visit to Suzanne Lenglen. These details outside the camera further proved the two-way bond between the player and the fans, and once again made people feel Kovan's charm.
Nike, overjoyed.
Although the origin and process of the entire jersey campaign deviated slightly from expectations and was obviously not a project in Nike's plan, the effect of the campaign far exceeded expectations and fully ignited traffic in the final stage, which not only successfully stimulated jersey sales again, but also successfully demonstrated the charm of Gawain.
Nike did not release specific data, but from the second quarter jersey sales statistics, we can see how satisfied Nike is with this event: in the second quarter, Gao Wen's jersey sales increased instead of decreasing, and even reached a higher level based on the historic sales data in the first quarter.
incredible!
Unbelievable! Obviously, Gao Wen is slowly showing its market potential and proving with practical actions that Nike should raise the standard of Gao Wen's positioning a little bit higher.
Next stop, superstar?
(End of this chapter)