Generally speaking, television stations broadcast tennis, which is often divided into two types:
One is comprehensive cooperation and official broadcasting, which means obtaining the broadcasting rights for the entire event. As for which game to broadcast, it is up to the TV station to decide.
The cooperation agreement signed between China's CCTV-5 and the Australian Open is of this kind, and it is also one of the strategies for the comprehensive promotion of the Australian Open in the Pan-Pacific region.
One is partial cooperation and selective broadcasting. You purchase the official broadcast signal of the event. Which game to broadcast is decided by the event, which is the international signal.
In general, the international signal is a panoramic live broadcast, focusing mainly on the games in the center court, but at the same time taking into account all games, timely updating the progress and results of other events, and occasionally inserting important scores and exciting rounds of events worth paying attention to, comprehensively covering the excitement of the entire event.
If a TV station plans to broadcast a specific game separately, and they judge that this game can win more ratings in their own country or region, then they will need to purchase the broadcasting rights of this game separately, replace the international signal, and broadcast this game separately throughout.
Last year's US Open was a typical example.
CCTV initially only purchased the international signal; after Gao Wen emerged, they also purchased the broadcasting rights for Gao Wen's games separately.
Here, we need to pay attention to one point, why is Federer said to be the global home court?
Part of the reason is that when he travels to competitions all over the world, local fans are always the most supportive of him, and the treatment he receives is comparable to or even better than that of some host players.
Part of the reason is that his events are always the most popular when they are broadcast live on TV, and various countries and regions want to purchase the broadcasting rights for his events individually.
There is no doubt that Roland Garros is no exception; just this time, the situation may be slightly different.
Look back to the present moment.
If we piece together the clues bit by bit, we can see the clues——
The person that Ethan was going to teach a lesson to… wasn’t Gawain, but Federer.
First, Federer was squeezed out to Suzanne Lenglen.
Secondly, the two men's singles matches will be held at the same time in the second game.
This also means that except for China, Switzerland, Spain and other countries and regions that have purchased separate broadcast signals, most other parts of the world will broadcast the official international signal of the French Open. It is easy to predict that the international signal should be aimed at the Philippe Chatrier Stadium.
Of course, to the outside world, Isern's choice was "impeccable" -
Although the Swiss derby has attracted much attention, Federer's global appeal is unparalleled and Wawrinka is also a very important member of the "Challenger League".
But since this year, Gao Wen has become the leader of the Challenger Alliance and the new generation of youth storm, completely disrupting the rule of the Big Four. From world rankings to tournament championships to superstar temperament, Gao Wen's comprehensive rise is unstoppable and has become the biggest hot spot at the moment.
The meeting between Nadal and Gawain in the quarterfinals has been firmly at the top of the hot topic list since the French Open draw list was released this year. It can be described as a collision between Mars and the Earth. Scheduling this event at the Philippe Chatrier Stadium is impeccable from any angle.
Considering the ratings, attendance and other commercial aspects, Isern is also invincible. This is definitely not an impulsive or reckless decision.
Maybe it's regrettable or sad, but Ishen's choice is impeccable.
Moreover, Isein was able to show his tolerance and magnanimity, which was in sharp contrast to Gawain's youthfulness and aggressiveness, and he demonstrated his sophistication and wisdom. The difference between them was immediately apparent, and Gawain was relegated to the position of a "junior", while Isein firmly occupied the status of a senior elder.
Kill two birds with one stone.
On the surface, he neutralized Gawain's direct attack, repaid evil with kindness, and demonstrated Isern's ability in crisis public relations as the tournament director.
In secret, he gave Federer a dumb loss. Although it was not a big deal, it could make Federer's team uncomfortable and prove his position again.
He is the tournament director of the French Open and the Paris Masters, and a powerful figure in French and even world tennis. He disdains to haggle with a young kid like Gawain, but that doesn't mean he is timid and afraid. He can compete head-on with Federer.
Federer probably couldn't say much in such a situation. If he wasn't careful, he might attack Nadal and Gawain - thinking they didn't deserve Philippe Chatrier's treatment? Or arrogantly thinking Suzanne Lenglen didn't deserve her position? Federer was so smart that he would never say anything.
This move of Isern was not only grand, but also smart.
It was more than just killing two birds with one stone, it was killing several birds with one stone, and the situation was easily turned around.
Otherwise, how could Ethern have the confidence to respond to Federer's accusations and protests? This is his ability.
It’s high, really high!
Wow! There was an uproar.
Each of the reporters was an old hand and could sort out all the twists and turns behind a race schedule in a flash.
Admire, exclaim, marvel...
The latest novel is published first on Liu9shuba!
More importantly, the reporters could also guess that Federer, Wawrinka, Nadal and Gawain, the four parties involved, would not make any comments. No matter how the reporters attacked or provoked them, they would not respond directly to the considerations of the venue arrangement. This matter should end here.
Even if they wanted to respond, the PR team would stop them.
The reporters were expecting a good show, but Ethern made light of the incident. So who had the upper hand? Federer and Gawain? Not necessarily.
After all, Isern only fired a group of security staff and banned a child from entering Roland Garros, without causing any serious damage.
It wasn't until six months into the future that people realized:
Although Federer and Gawain did not gain the upper hand, Ethern once again proved that the old is still the best; but at the same time, Ethern also exposed his weaknesses.
Isern has been in a high position for many years and is accustomed to giving orders from a high position. He refuses to admit his mistakes and refuses to keep up with the times. So when faced with Federer's accusations, he did not reflect on and improve security work, but instead shifted all the responsibility to the staff and made Federer suffer a good loss.
But Isern did not realize that factional enemies within the French Tennis Association were waiting for him to make a move. His arrogance became the inducement, and then the opportunity for the enemies to promote a storm within the Tennis Association. By the time he reacted, everything was out of control.
So, did Isern win?
Neither do I.
For Federer and Nadal, and even for Wawrinka, they have been in the professional tennis world for long enough and have experienced similar incidents. They also know clearly that where there are people, there are right and wrong. Even within the players' union, there are also many differences and disputes.
They have become accustomed to it.
But for Gao Wen, this was indeed the first time he saw the power struggle outside of professional tennis matches. He deeply realized that the relationship between the tournament, ATP and the players is far from as simple as it seems. If he wants to become a top superstar or even an iconic idol, it is not enough to just win the championship.
It is far from enough.