Chapter 1488: Go with the flow

On the one hand, Murray's attention collapsed after he tried his best.

On the other hand, Djokovic was well prepared.

With the back and forth, addition and subtraction, the entire gap was widened, and the quality of the entire deciding set plummeted.

Murray was completely unable to keep up with Djokovic and the match became one-sided.

There is no comparison with the match between "Gawain VS Wawrinka", and even compared with the last set of "Gawain VS Nadal" and "Gawain VS Tsonga", there is a gap. The intensity is simply not the same. It is really hard to imagine that this is the level of a Grand Slam semi-final.

“6:1”.

Djokovic swept the final set like chopping melons and vegetables, and defeated Murray in the last five sets, reaching the French Open final for the third consecutive year and challenging the Roland Garros championship trophy again. This time, his final opponent was finally no longer Nadal.

At the beginning, Federer faced Nadal in the French Open finals for three consecutive years, but he hit a wall for three consecutive years. It was not until the fourth year when he met Soderling that his dream came true.

Now, Djokovic has been sniped by Nadal in the French Open finals for two consecutive years, and then in the third year he had a good opportunity to eliminate Nadal. So, can Djokovic finally realize his dream of Roland Garros?

However, after witnessing the match between Djokovic and Murray, and looking back at another men's singles semi-final, the heated discussions on social networks could not be stopped.

Only with comparison can we distinguish between superiority and inferiority.

It is precisely because people are full of expectations for the battle between Djokovic and Murray, precisely because people have gained confidence from the excitement of the first semi-final and turned their attention to the second semi-final, and precisely because the second semi-final has entered the final set, the expectations have exploded...

All of this is pushing the audience's expectations to a whole new height. However, the cruel reality has dashed all expectations. Not only is there disappointment, but one can even hear complaints and cursing, and the doubts about Djokovic and Murray are evident in words.

At the same time, precisely because of this, more and more eyes are looking back at the first semi-final. At this time, we can see the quality of the duel between Gao Wen and Wawrinka. From the first point to the last point, it was full of ups and downs and wonderful. Both players showed top level and contributed the best performance of the tournament on both offense and defense.

Especially the thrilling and exciting ups and downs of the deciding set, the long set deciding set was still wonderful, and the suspenseful excitement and tension ran through the whole process.

Wawrinka was very good, very, very good, but Gawain also impressed the audience again, and even the most stubborn and extreme haters were impressed - compared with the second semi-final between Djokovic and Murray, Gawain's fight and tenacity seemed much more pleasing to the eye.

It is rare to see that the negative comments on social networks have almost disappeared, and those black fans who constantly complain about Gawain also said sourly, "At least Gawain is not as bad as Murray."

"Compared to Murray, Gao Wen is already a bit decent."

"If Murray can be called a giant, then Gao Wen should be one too."

Is this... a blessing in disguise?

Judging from all the signs, this two-time Grand Slam champion who emerged out of nowhere and made a brilliant debut seems to have finally conquered the passers-by with such a game.

In a losing manner.

Who could have thought that after the "Djokovic VS Murray" match ended, the "Gawain VS Wawrinka" match that ended the day before sparked heated discussions on social networks?

Then, unexpectedly, Nike came on the scene.

Nike has been focusing on the basketball and football markets for many years. When top superstars set records or create hot topics in the game, they can always be seen. Nike will follow up immediately and promote its brand image, either with pictures, videos, or corresponding activities.

However, they have always been a little slow to warm up to tennis-related activities. Even Federer and Nadal are no exception. Their promotional activities that keep pace with the players' on-court performance always seem to be a step behind, and they are even a little careless and unconcerned. The market attention they receive is clearly not at the same level.

However, this time, Nike has rarely followed suit and launched a small promotional campaign.

"Keep-fighting, keep-pounding."

Nike edited a 30-second video clip based on Gao Wen's performance in this year's clay court season. With the intense drum beats, you can feel the heartbeat. The sharp editing is completely ignited, and it ends with Gao Wen's sprint on the last point against Wawrinka.

However, in the video, Gao Wen was still running, the tennis ball did not fall to the ground, and the game did not end, as if it would continue like this forever.

In a very rare case, Nike did not celebrate a victory or a championship, but instead paid tribute to a defeat.

At the same time, this was the first time that Nike placed the slogan "Never stop fighting" in any of Gawain's related advertisements. This slogan then officially became Gawain's exclusive slogan and was registered as a trademark in the Nike system. Following Federer and Nadal, Gawain also had his own exclusive trademark.

There is no doubt that Gao Wen shined at Roland Garros with his hard work and fighting. Nothing is more suitable than this court to show his indomitable will and courage to fight. Even if he fails, it is still worth celebrating.

Nike seized the opportunity and formally established the Gaowen brand image.

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Of course, Nike did not cooperate with any commercial promotion or any profit publicity, so the impact of the video cannot be directly seen from the sales figures; but it was precisely the lack of commercial promotion and the fact that it was purely an image-building activity without any commercial interests that sparked heated discussion.

In Asia alone, this short video has received one billion hits. In China, the hashtag topped the trending search list for a full 24 hours. Its popularity was unstoppable and it has received more than three billion hits worldwide.

Horrifying!

Facts have once again proved Nike's acumen. They smelled the business opportunity and seized it. After a series of activities in the clay court season, Gao Wen has gradually blossomed into a superstar. This is the fundamental reason why Nike changed its attitude, and the last semi-final played an important role.

One step, one footprint.

The plan that Nike expected to realize on Gao Wen is becoming a reality, even exceeding Nike's expectations, and writing one miracle after another.

Perhaps the tennis market, developed and cultivated by Federer, Nadal, Serena Williams and Maria Sharapova, now has a new opportunity to break through and further tap its potential on a global scale, not just in Asia. Gao Wen has also demonstrated his appeal in other markets.

Moreover, in this competition, Nike has taken a big lead.

So, what’s next?

(End of this chapter)