--"Oops."
When the referee announced the score and that Gawain had defeated Federer and entered the final, professionals and fans burst into surprise and cheered; while the marketing department, on the other hand, covered their faces with their hands, a sense of foreboding came over them, and their bodies became paralyzed.
As much as they don't want to face it, the fact is, they need Federer.
According to Nielsen ratings data, the ratings of the US Open final have been slowly declining over the past five years. There are many reasons for this, including the impact of the Internet on the entire television industry. This is an industry problem.
But in addition to this, the continuous upsets at the US Open are also an important reason. Last year, Djokovic and Federer both failed in the semifinals, which was a peak. So this year, a rare scene appeared -
Tickets for the women's singles final sold faster and were more in demand than those for the men's singles final.
first!
The reason is very simple. Serena Williams' appeal in her home country is unparalleled, and the home audience is looking forward to witnessing history on the spot.
But what?
Serena Williams was unexpectedly eliminated in the semifinals, and expectations for the final plummeted. It only took five minutes for the stadium to go from being packed to empty.
It is precisely because of this that the US Open organizing committee needs Federer more urgently.
As far as New York is concerned, the box office appeal of these four superstars, Serena Williams, Maria Sharapova, Nadal and Federer, is on another level, but now that the first three have been eliminated one after another, all the responsibility of the men's singles final on Sunday falls on Federer.
result……
When the match point came, professionals exclaimed in delight at Gao Wen's victory, while the market department was shocked that the match was decided in four sets.
What to do now? With Federer out, the ticket sales and viewership figures for the men's singles final may plummet, which is absolutely bad news for the US Open organizing committee.
My heart sank.
It’s not that they look down on Djokovic and Gao Wen, but the numbers don’t lie. Just like the women’s singles final, everyone was amazed at the outbreak of the two Italian veterans, applause and cheers filled the entire network, but the online enthusiasm was all bubble, and ticket sales were realistic enough.
The same was true for the men's singles final.
Don't be fooled by the news media and social networks' collective frenzy, but when it comes to paying for tickets to watch the game in person, that is a completely different matter.
In New York, Djokovic has never been a favorite; Gawain is half a favorite, but his experience is too young and he currently has no box office appeal.
sigh.
sad.
sad.
It was a gloomy and depressing time. From a marketing perspective, this was a nightmare US Open. The upsets and accidents really caused them heavy losses.
So, what to do? But——
"Wait, this..."
The reality, however, is quite different.
In just five minutes, the ticket prices for the men's singles final changed dramatically.
Originally, tickets for the men's singles final were expensive, especially as the anticipation for the match between Djokovic and Federer continued to push up the prices. The lowest ticket price has risen to US$235, which is not much different from the women's singles final.
With Gawain defeating Federer, the market expected a price avalanche, just like the women's singles final, but unexpectedly, the actual number rose instead of falling.
The lowest ticket price rose from US$235 to US$270, then to US$300, and finally temporarily settled at a high level of US$305, easily exceeding the price of the previous women's singles final ticket.
Stunned!
There was an uproar.
So, is it because of Djokovic or because of Gawain? The answer is obvious.
Djokovic is not a favorite of New York. From his first appearance in the final in 2007 to now, in a full nine years, Djokovic has reached the US Open final six times but has never won the hearts of New York.
This time, it should be the same.
In the semi-finals, fans were more willing to stand behind Dimitrov and cheer him on. I'm afraid they won't go to the final for Djokovic.
That is "half home" Gao Wen? People expected the Chinese fans and Asian fans to support Gao Wen, especially after Kei Nishikori was eliminated in the first round. The Japanese reporters who came to New York could not turn around and leave, so all the focus was on Gao Wen. Asian audiences were a force that could be expected.
but!
Unexpectedly, the support from American audiences has also been rising steadily. The expectations for the "Djokovic VS Galen" duel that has been the talk of the town throughout the year have continued to rise, and the support and cheers for Galen's "half home court" have also continued to rise. The price of tickets for Sunday's final has also skyrocketed.
Even slightly exceeding expectations for Federer.
and.
The latest novel is published first on Liu9shuba!
This is still not the end.
As major bookmakers released odds for the men's singles final, the buzz and heated discussions continued to soar inexplicably.
Djokovic, 1.73.
Gao Wen, 2.19.
Although the specific numbers from different bookmakers are slightly different, the overall trend is very close, and the probability of winning or losing is not much different. Djokovic should have a 55% chance of winning, while Gawain has a 45% chance. There may be some fluctuations in the details, but the predicted ratio is basically the same.
Indeed, judging from the historical record of confrontations, Gao Wen is far ahead with five wins and one loss, and has won three consecutive games in the first half of this year, occupying an absolute advantage.
But don't forget that Djokovic has undergone a transformation this year and has risen to a whole level. He was in complete control of the situation in the Australian Open final but suffered an overturn. In addition to his defeat in the semi-finals last year, Djokovic should not make the same mistake this time. The flame of revenge is burning.
Overall, judging from his performance trends over the past two to three months, his competitive form at this year's US Open, his level of preparation for the upcoming final, etc., Djokovic is still the more favored side.
However, Gawain should never be underestimated. Amidst a chorus of pessimists, he continued to rise steadily step by step, finally breaking the regret of being eliminated in the semi-finals of Roland Garros and Wimbledon and returning to the final stage. Even though injury is still an unknown factor, professionals' expectations of Gawain continue to rise.
then.
Although bookmakers are slightly optimistic about Djokovic, it is not one-sided. Gawain's chances of winning are also quite high, at least higher than at the Australian Open.
In short, people are looking forward to a real peak showdown.
Then.
After the women's singles final on Saturday, ticket prices for Sunday's men's singles final started to rise again, with the lowest ticket price soaring from a high of $305, breaking through again and again, and finally doubling. There is still no sign of stopping after crossing the $600 level.
Six hundred dollars—
This is just the lowest ticket price. The average ticket price for the men's singles final on Sunday easily exceeded the price of the 2010 Nadal and Djokovic final, creating the highest price since the millennium, highlighting the enthusiasm of the entire market.
After the lowest ticket price broke through 600 US dollars, although the pace is still rising, it has finally entered a stage where there is a price but no demand.
No one is willing to buy a ticket even if the ticket price is high.