Chapter 1966 Award Ceremony
“Boom boom boom, boom boom boom… the fight never stops!”
“Boom boom boom, boom boom boom… the fight continues!”
When the Arthur Ashe Stadium entered a carnival party, social networks were even more lively, and Nike took the lead and firmly grasped the hot spot.
Since Roland Garros, Nike has realized that Gao Wen's influence is on the rise, and has started a new athlete personal brand creation plan with "Keep Fighting" as the promotional period. After three months of preparation and brewing, it finally ushered in the peak moment of full outbreak tonight.
Nike produced a full 60-second video medley, starting from last year when Koeman first embarked on a Grand Slam journey, covering the wonderful moments of Koeman repeatedly pushing himself to the limit and fighting to the end. It not only amplified the sound of tennis balls and running, but also added drum beats to create a sense of gushing.
The drumbeats became more and more intense and violent, and they were frozen in time when Gawain and Djokovic stepped onto the Arthur Ashe Stadium this afternoon.
The whole audience, “fighting”.
From the dense drum-beat editing to the final shot that looks around the entire field, from the blood-pumping battle to the calm before striding onto the field, the entire rhythm control and emotional brewing are perfectly controlled in just sixty seconds, and two slogans are inserted at thirty seconds and sixty seconds respectively.
"The fight never stops."
"The fight continues."
The heart is beating wildly and the blood is boiling.
Nike's promotion strategy is not to promote championships or victories, but to keep the focus firmly on fighting and fighting.
Facts also prove the wisdom of the strategy——
Nike doesn't even need to say anything. Every viewer who watched the game, every viewer who experienced the entire game, and every viewer who witnessed the confrontation knew what this video meant.
Viewers who unfortunately missed the game or did not watch the entire game can also feel the ups and downs of this peak showdown from the flood of social networks.
Everything is reflected in this promotional video, which vividly interprets and perfectly summarizes the soul of tonight's final: fighting.
Be it Gawain or Djokovic, both players fought to the end and pushed the game to a new height with their spirit and will. This is precisely the most precious, rare and exciting part of the era of giants, and now it extends further beyond the giants.
then--
In just less than five minutes, "Fighting Never Stops" topped the global hot search list. Not only did it top the list in more than 36 countries and regions around the world, but it also created a message frenzy of 3,000 push messages per second, swiping the screen in an incredible manner and attracting all attention.
Boom! Boom boom boom! Carnival, party, passion.
The drum beats, the rhythm, the gongs and drums are loud.
The party at Arthur Ashe Stadium is still going on.
While the tournament organizing committee was setting up the stage for the award ceremony, the two players took a short break, while the audience played human waves and had a lot of fun.
Right side of the court.
Gawain watched the scene quietly, trying to imprint it deeply in his mind with his eyes——
Last year, everything was so dreamy that it didn’t feel real. It was a pure joy, happiness and joy that words cannot describe.
At the beginning of the year, I was full of confidence and ambition. The Jedi reversal in the final was more of a revelry, joyful and relieved feeling. I just opened my mind and enjoyed it.
And now? Mixed emotions.
He felt a little exhausted, a little tired, and a little bitter. The beating of his heart in his chest was more real and clear than ever before. He felt the weight and heat of life. It seemed that only now did he finally understand the meaning of his second life. It was not only about realizing his dreams, but also about setbacks.
Without the length of the night, there would be no precious sunshine; without the hardship of the challenge, there would be no joy of breakthrough; similarly, without the test of suffering, there would be no joy of success.
The reason why dreams are rare is not because they represent a kind of hope, a kind of beauty and a kind of perfection, but because they represent the persistence and romance of looking up at the stars while standing in the mud, and because they represent the ability to always bloom with brilliant colors in an ordinary life.
A smile quietly climbed up the corners of his mouth.
Left side of the court.
Djokovic stared blankly ahead, smiling, the corners of his mouth still raised, but the smile froze silently. The focus in his eyes slowly dissipated, and he became dazed and lonely, as if he was slowly sinking, watching the splendor in front of him disappear into nothingness.
Heartbroken.
This year should have been Djokovic's year. Not only did he reach the finals of all four Grand Slams, but he also advanced to at least the semi-finals in all Masters tournaments so far. He showed incredible dominance on all courts, even better than in 2011, which can be said to be the peak of his career.
However, there is a shadow shrouding the peak.
Roland Garros finally lost to Nadal but lost to Wawrinka again. Losing to the same opponent in the finals of Melbourne Park and Flushing Meadows was a fatal blow.
In both finals, Djokovic was far ahead. Tonight he had match points more than once, and victory seemed to be just around the corner.
But, all missed.
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Djokovic needs some time to digest such a painful and bitter defeat.
Just like Murray suffered seven consecutive defeats against Djokovic, Djokovic is now facing a tough opponent. He lost to Wawrinka twice in the Grand Slams and has lost four consecutive defeats to Gawain in the Grand Slams and Masters. His career seemed to be entering its heyday but was cast into a shadow.
Djokovic was inevitably confused.
The same space, but not the same world.
Until the stage was finally set up, Courier, who served as the host tonight, invited the two players to the stage. After presenting the award to the referee Esdraky, the runner-up Djokovic was the first to go on stage.
After taking a deep breath and briefly sorting out his thoughts, Djokovic returned to normal and smiled again.
"First of all, I need to congratulate Gawain, you played a great game and you deserve this victory."
"I want to say that I feel good and I am satisfied with my performance. It is undoubtedly a difficult loss, very difficult, but I have no regrets. Gao Wen has grown into a great champion now, and every match with him is a challenge. Although today did not belong to me, I am improving and I have seen changes, so I am already looking forward to the next meeting."
The champion is still the champion——
Maybe Djokovic lost the game, but he will never lose the belief to continue fighting.
Afterwards, Djokovic thanked his team and his wife as usual. As a father, continuing to compete in professional competitions has a slightly different feeling. He can continue to be competitive in the top ranks, which is absolutely inseparable from the support of his team and family.
Simple, but sincere.
Courier did not dawdle any further as he waited for Djokovic to return to the line.
"Ladies and gentlemen, welcome to the 2015 US Open men's singles champion, Gao Wen!"
Boom! In an instant, the whole place was filled with heat waves. The turbulent waves that had just subsided soon filled the whole place again, and an even stronger wave of energy erupted.
Shout, roar... celebrate.
(End of this chapter)