Many years later, some people seriously discussed why Federer and Nadal have such a special status in the field of tennis, and why Djokovic and Murray can never catch up?

If we just look at the numbers, such as the number of championships, number of weeks as world number one, etc., Djokovic has caught up and even started to surpass them. But in terms of influence, Federer and Nadal's position is still unbreakable. The reasons are complicated but not that complicated.

Michael Jordan:

Tiger Woods.

Michael Schumacher.

Diego Maradona.

Muhammad Ali.

In fact, just look at this series of names that have gone down in history and you will know that each name represents a sport.

Of course, their glory and success are indeed a series of feats, countless championships, countless histories, countless records, etc., which are their foundation; but their real legend lies in that they rely on their influence to make this sport undergo a qualitative change and attract more and more audiences.

The success of a sport is inseparable from the support of the market. Commercial success and social impact can not only attract more audiences to appreciate it, but also attract capital to join and promote operations. Most importantly, it can attract young people and continuously absorb fresh blood.

Their existence has achieved just this kind of impetus, allowing more and more people to become familiar with and join their movement in different ways at different times.

The same goes for tennis.

Once upon a time, the era of Sampras and Agassi was hailed as glorious, the era of Hewitt, Safin, Roddick, Ferrero and others was hailed as golden, and tennis was also a widely loved sport; but compared with other sports, it was not even ranked until the emergence of Federer and Nadal.

It is because of Federer and Nadal that these two players have promoted tennis on a global scale. As a gentleman's sport and an aristocratic sport, the advertising sponsorship income of tennis has been able to rank among the top three in the world, second only to football. It all originated from the Federer-Nadal final.

Federer and Nadal have time and again used their performances on and off the court to expand their influence, bringing attention to tennis and making an impact on tennis.

This is the real key.

In 2013, Nike's CEO was asked a series of questions in an interview with Forbes, and his answers were very representative.

First, he does not regret missing out on Djokovic because Serbia is a small market and does not have much impact on their global strategy.

Because they already have Federer and Nadal, Nadal naturally doesn't need much, Spanish is the third most spoken language in the world after English and Chinese; and although Federer comes from another small market, Switzerland, Federer is a global home.

Secondly, he felt very sorry that Nike made a wrong decision and missed out on Federer. He firmly believed that Federer's brand "RF" should remain in Nike and become a brand line comparable to Jordan's. But unfortunately, after Federer left, this brand line remained in Nike's hands and returned to Federer after five years, signing a contract with Uniqlo.

Third, he was glad that they kept Nadal, and believed that Nadal should become another asset of Nike and continue to be inherited and passed down.

Complexity is indeed complex; but simpleness is also indeed simple.

For these superstars, their records will be surpassed sooner or later, their glory will be broken sooner or later, but their influence is unshakable.

Now, the same thing happened to Gawain.

Why did the ATP look at Kovan differently? Why did the four Grand Slams give Kovan special treatment? Why did Kovan's status change dramatically in just one year?

Championships and victories are the premise, but the real key is that Kovan has the Asian market behind him. He has opened up the territory of tennis in Asia with his own efforts. Major sponsors have seen business opportunities. In addition, with the powerful network of Chinese people all over the world, different regions have also seen the market potential.

Everything can be seen from the year-end finals——

A semi-final took place between Federer and Nadal. In the ATP, no match could surpass their duel in weight and popularity.

However, this time things changed quietly. The other semi-final between Gao Wen and Djokovic was also full of highlights and set off social networks.

So, when the semi-final matchups were announced, the whole place went crazy. Hot discussions and attention continued to gather, and it was pushed to a new height in an unstoppable manner. Both semi-finals were exciting and both semi-finals were great to watch. Missing any one of them would be a loss, and the discussion heat easily surpassed the four Grand Slams.

So far this year, the discussion heat of any Grand Slam semi-final cannot be compared with the year-end finals at this moment, and it is not even on the same level.

After all, this is the first time this year that the giants have met in the semi-finals.

Gao Wen, almost single-handedly, has leveraged the entire market, representing the Challenger Alliance, the Youth Storm, and the Fifth Giant. Not to mention the Asian market headed by China, even in other countries and regions, the market has also been hotly discussed, igniting expectations.

With this influence alone, Gao Wen has undoubtedly joined the ranks of giants, and has even surpassed Djokovic and Murray to some extent.

It is not that the number of Grand Slam titles won by Koeman has surpassed Murray, but that the name "Koeman" has surpassed Djokovic and Murray in terms of market influence and appeal to non-tennis fans, especially the younger generation, and symbolizes the future of the market.

Strong breakthrough.

The latest novel is published first on Liu9shuba!

Originally, no one cared about the group stage, and even after the death zone of the Ilie Nastase group was revealed, they were unable to make it out of the circle; but now, after the wonderful matches between Gawain and Nadal, the semi-final matchup has performed differently than expected and has directly made it out of the circle.

Those professional tennis reporters began to make fun of it.

O2 Stadium, happy troubles, "How should the schedule be arranged?"

Although there are only two semi-finals, both of them are the absolute focus. Who will go first and who will go second? Logically speaking, there is no suspense about the match between Federer and Nadal being the main event, as the box office appeal of the two superstars is definitely the best among the best; but the duel between Djokovic and Galen for the year-end world number one is also the sixth duel in the Grand Slam and Masters this year, all of which took place in the semi-finals and finals, and the discussion was hot.

So, what to do? While everyone is concerned about how the semi-finals will unfold and how they will appear, the four players are still preparing step by step at their own pace.

Including the rookie Gao Wen, they all knew that the schedule of the year-end finals was tight, with one game after another. After the fierce battle of the sixth game, there was no rest day. The semi-finals would continue on the seventh game day, and then the final would be held on the eighth game day. There was no time to breathe.

The schedule is as tight as the 500-point tournament, but with the intensity of the semi-finals and finals of a Grand Slam.

Preparing for war requires calmness and stability.

Especially Nadal and Gawain who had just finished a fierce battle.

Gao Wen, who was resting and adjusting, did not expect to welcome a guest, an unexpected guest -

If it wasn't a real distinguished guest, Tobias wouldn't have disturbed Gawain's preparations for battle, but Tobias still brought the distinguished guest on stage in person.