“A feast for the youth storm.”

In a casual manner, Gawain dropped a bombshell.

Not to mention Calveley, even Tobias was surprised and couldn't help but look at Gawain again.

Originally, Tobias was only planning for Gao Wen, expecting Gao Wen to cooperate with ATP and use the power of ATP to further open up the global market. Although Gao Wen also needs to attend some activities and increase some schedules, compared with the gains, these efforts are just a drop in the bucket.

But now? It's not that the ATP invited Kovan to participate in their program, but that the ATP and Kovan started to cooperate to promote a program.

Gawain's position has changed silently.

Tobias was pleased with this.

Seeing Gawain remaining calm and composed in front of a big shot like Calveley, Tobias couldn't help but be curious about what would happen next.

Gawain faced Calveley's gaze with dignity, and his whole state was very relaxed.

"Casimo, assist ATP in marketing and increase exposure for new generation players. I look forward to making professional tennis more exciting and more interesting, and attracting more and more young people to join this sport. Believe me, I am very happy to help."

"But relying on my own strength alone is far from enough."

"So, what are you going to do?"

"Organize some activities, interact with fans, hold charity matches, arrange some fun tennis, etc., but these advertisements are too hard."

"Or maybe arrange some exhibition matches and have young players play as warm-up matches?"

"Believe me, after all these promotions, people still only recognize the biggest face on the poster. We go to the exhibition games because of Roger and Rafa, but after the exhibition games, we still only remember Roger and Rafa. Those young players are still the same, unknown."

Although it is cruel, this is the reality.

Marketing strategies must also be adjusted according to changes in the times.

Perhaps, one tournament, one focused specifically on young players, could change that.

Calveley is a professional. He is definitely more professional than Gao Wen in marketing and promotion, and he immediately understood what Gao Wen meant.

"You mean, we should organize a special event similar to the NFL and NBA All-Star Games, but the difference is that young players will come to participate?"

Gao Wen smiled and snapped his fingers. "That's it."

Calveli couldn't laugh, but instead felt helpless and shook his head gently, "Gawain, do you know how difficult it is to host a competition?"

"Sponsorship, points, venue, schedule... and so on and so forth."

"The ATP's schedule is already bloated. If the ATP is asked to set aside a special time to arrange such an event, it may be a major setback."

"and."

"Besides! Even if we have arranged everything and it goes smoothly, as you said, if only young players participate, where is the attraction? Where is the point?"

"When we gather in front of the TV to watch the year-end finals, we hope to see Roger and Novak clash, we hope to see you and Rafa duel, such exciting matches are the biggest attraction; but a group of unknown young people gathered together to compete?"

"Oh, wait, I know this kind of tournament. It's called the Hopes Tournament. Or the NCAA Tournament. So, what's the appeal of this tournament?"

What Gawain put forward was an idea and an inspiration, but it was unrealistic and had no real support. In Calveley's opinion, it was not feasible.

But Calvery did not blame Gawain. After all, Gawain was just a young man who had just started out and had no idea about the operation of ATP events.

Calveli was about to persuade Gawain to follow ATP's plan, but unexpectedly, Gawain continued to speak.

Gawain was neither angry nor frustrated, but instead expanded on Calveley's words:

Indeed, Gao Wen had no experience in marketing or event organization. It was useless to have lived two lives. Without experience, he would know nothing.

But Gao Wen knew that in 2017, the ATP first invested in the concept of the "Next Generation Year-End Finals", which was not only to give the new generation of young players a stage to showcase themselves, but also to test some new rules through this event, increase the highlights of the game, and see if it can be promoted to the tour.

This event was not only successfully held, but also attracted a lot of attention and created a lot of topics.

"Casimo, we all worry about problems because solving them always takes a lot of energy, but I don't worry."

"What I'm worried about is that I can't see the problem. If there is no problem, there is naturally no way to start; if you can see the problem, you can find a solution."

"In my opinion, the problems you mentioned are actually the advantages of this event. The shortcomings can become strengths."

Calveley looked at Gawain quietly, with a hint of interest in his eyes.

This time, Calveley did not interrupt Gawain.

Gawain paused, noticing Calveley's look, and then continued.

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“Sponsorship, this is indeed a problem. Without money, there will be no events, right?”

"In my opinion, this is the same as the Olympics. The ATP can ask which national tennis association is willing to host it."

"Compared to the Olympics, this event only needs one venue, which is much simpler. But like the existing year-end finals, the attention, audience and topics that this event can bring are also objective. More importantly, this event can become a part of youth training."

"I believe that more than one national tennis association is willing to host it. As far as I know, the United States, Italy, Spain and my home country should be interested, oh, and Australia. It is very attractive to let their junior players see top-level competitions and feel the atmosphere of the competition through an event."

Calveli was stunned, and subconsciously turned to look at Tobias——

Gao Wen's views are not only clear but also sharp.

The countries Gao Wen listed are not just random. They have indeed begun to focus on youth training and are looking forward to long-term development in tennis, just like football, basketball and other sports.

Among them, Italy is particularly prominent. In recent years, it has adopted a series of measures to give policy support to this sport and vigorously develop tennis.

If Gao Wen didn't have enough knowledge about the industry, he wouldn't be able to say this.

Tobias had an unfathomable smile on his face, but he was actually very panicked: he didn't know how Gawain knew all this.

Could it be that Gao Wen was particularly concerned about industry news? Gao Wen was not in a hurry. He waited patiently for Calveley to look back and smile before continuing.

"As for the schedule."

“It’s a problem, sure, but it’s not that serious.”

"Young players may not be ranked high in the world and they probably won't be able to compete in Paris and London at the end of the year, so it's not difficult to arrange another tournament here."

"The timing, just after the ATP Finals, at the same time as the Davis Cup final. I believe the young players won't mind."

"In addition, there are points, yes, this is very important, ATP world ranking points, which is also a key point to attract players to participate."

“But I disagree.”

"Points? This event doesn't require points."