Chapter 338 First on the Hot Search
Boom boom boom!
Boom boom boom!
The air is boiling. It can be clearly seen that the subject of all news headlines is Gao Wen. Overnight, all the sports news headlines are about Gao Wen. Even ordinary people who don’t pay any attention to tennis can deeply feel the heat wave.
Tennis fans were all confused. Where did this young player come from? How come they never knew that there were male players participating in the Grand Slam this year?
Wait, is this the main tournament or the qualifying round? No, if I beat Isner, then I will definitely be in the main tournament, but I actually won the main tournament! Is this true? Gurgle.
Countless question marks are almost overflowing. The more experienced fans are, the more they know how incredible things are, but even experienced fans have countless question marks waiting to be answered.
Because of this, the media immediately followed up with the report, and within just a few hours, Gao Wen’s resume was displayed to everyone.
"Fifteen consecutive wins in the Challenge Tournament, three consecutive championships!"
"The new NCAA All-American team and singles double champion!"
"We have remained undefeated since the season started this spring!"
“A triple jump from NCAA to Challenge Tournament to Grand Slam!”
"A young talent who is only a freshman and is the school team's number one singles player!"
So far, Gao Wen’s public resume is very, very limited, just the length of a palm, but one set of data after another is enough to make people exclaim in amazement, and even without words, one can already feel the strong rise of a superstar.
Naturally, the modifier "genius" also came into play -
Everything happened just as Zhan Jun and Hu Litao had expected.
Then, netizens went wild.
Who is Gawain?
Over the past decade, the popularity of tennis in mainland China has been rising steadily, winning the support of more and more fans. However, the men's part has always been sluggish and lackluster, which has largely limited the possibility of further sinking into the market.
Moreover, Li Na withdrew from the US Open this year due to injury, and the favorite team to win the championship was missing an important player. The audience's expectations and attention declined significantly, and the program ratings, which had already been affected by the time difference, faced further challenges.
Until now, has the much-anticipated supernova finally appeared?
Buzz buzz buzz.
Buzz buzz buzz.
The strong impact of the heat wave can be felt from the body temperature. What is more intuitive is that the keywords "US Open, Gao Wen" unexpectedly made it to the hot search list.
Although the ranking is not high, it is only in the top 20 of the hot search list, but one can still clearly feel that the enthusiasm of netizens is continuing to surge.
An upset, an overnight sensation. In an instant, the US Open, which had been cooling down, attracted countless attention again like a whirlwind, and accompanied by a layer of mystery. Gao Wen's name became famous all over the country in a blink of an eye - at least on the Internet, but it is uncertain how long it will last.
Gurgling.
Gurgling.
Tobias is also busy .
Sizzle.
Sizzle.
Tobias has three mobile phones in total, two of which are work numbers and one is a personal number. At this time, the two work phones were vibrating continuously. There has been no rest time since the post-match press conference, so Tobias had to work while charging.
reason?
It's very simple. The gimmick of being a Chinese player who made history is attractive enough, so he received a large number of interview invitations from Chinese media and even Asian media early on.
They don't care about how Gawain performs afterwards, even if he loses in the second round, because history has already been written. They just want to catch the hot spots at the first time and make an appointment in advance for an interview opportunity after Gawain's first Grand Slam journey.
This is the first wave of calls.
Later, Gao Wen showed his rare sense of humor and personality charm at the press conference, which successfully astonished the reporters present. The media became excited, as if they had discovered a treasure, and could not wait to have further dialogue with Gao Wen and unveil the mystery of Gao Wen.
This is the second wave of calls.
Tobias was really too busy to handle it all. The impact of this victory could be felt in every aspect.
Then, Tobias's personal phone began to vibrate.
Tobias was actually a little tired from dealing with media reporters non-stop, but his adrenaline was still flowing, even more exciting than when Dimitrov upset Djokovic at the Madrid Masters last May, and comparable to the post-match enthusiasm when Dimitrov defeated defending champion Murray at Wimbledon this year to reach the semi-finals.
This also reaffirmed Tobias' confidence in signing Gao Wen——
The Chinese market is indeed extraordinary.
Taking a deep breath, Tobias glanced at the caller ID and answered the phone anyway.
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"David, what made you want to call me?"
David Hannett, from Adidas, is actually a close friend of Tobias in private.
Hearing Tobias's teasing at this time, Hannett felt a little depressed: the slap in the face came too quickly, but he still remained relaxed facing Tobias.
"John, you know why I'm calling, so stop teasing me."
"Huh? What's going on? How come I don't know?"
"John...Okay, you just want me to say it yourself, right? I'm here for Gawain. Congratulations to Gawain on his first Grand Slam victory."
"Thanks."
For top companies like Nike and Adidas, what they value is not the news gimmicks such as "upset", but the topic effect and market boom brought about by "victory".
Just look at the social network after Gao Wen's victory and you can clearly feel it. From the first male player to win the Challenge Tournament to the first male player to win a Grand Slam, Gao Wen is indeed making history step by step in the Chinese tennis world. Even a fool can see that Gao Wen has a bright future.
What's more, a victory in a Grand Slam and a championship in a Challenge Tournament are two completely different things, because the former proves that one is also competitive in the tour and on the top stage.
Don't forget, Gawain won at Arthur Ashe Stadium.
Well, that's enough.
Even though Gao Wen lost immediately in the second round, he had already proved his worth. After all, he was only eighteen years old.
It wouldn’t be surprising if Adidas called, but it would be surprising if they didn’t call.
Tobias was sitting on the Diaoyutai. He was not surprised by Hannett's call. What he cared about was still the offer from Adidas.
As he said before, it is no longer Adidas' turn to make the decision, because the decision has fallen into the hands of Tobias, or more precisely, in the hands of Gawain.
Although only a little over a month had passed since our last meeting and conversation, the story and position were completely different.
(End of this chapter)