Chapter 474 Conquering the fans
Exploded.
Literally, it exploded.
Zhang Heng looked up at the joyous office in front of him, and couldn't help but think of the night in 2002 when they made it to the finals two rounds ahead of schedule. The mighty five-star red flags covered the sky, and the sight of all that red made his heart and blood boil.
He swallowed the rebuke that was about to come out of his mouth and said nothing more. He turned back to the meeting room and saw everyone's stunned and surprised expressions. Only then did he realize that his heart was beating wildly.
Competitive sports always make people excited.
“Ahem.”
Zhang Heng cleared his throat and returned to the main point of the topic.
"The station has decided to produce a special live broadcast..."
What? The so-called special live broadcast is actually a heavyweight event like the European Cup and the World Cup. Before each game starts, the live broadcast starts one hour in advance, inviting guests to talk and introduce the game to warm up the game and create a tense atmosphere for the game as much as possible.
During large-scale comprehensive events, CCTV Sports Channel is often busy with such special programs. Because it is live broadcast and there is a lot of information to prepare, the entire work team needs to spend countless efforts.
But tennis? Even at the Australian Open earlier this year, when Li Na made it to the finals for the second year in a row, she did not receive such treatment. This is mainly because tennis has a limited mass base in mainland China, and tennis is a single-player sport, not as grand as team events. But why did the TV station pay such special attention to Gao Wen this time? It was because the TV station believed that Gao Wen had a chance to win the championship, because the TV station believed that the finals would attract enough viewers, and because the TV station believed that Gao Wen had a promising future.
Simply put, this is star-making.
Zhang Heng naturally knew what this meant, and he nodded again to express his affirmation.
"After two meetings, the station has finalized the plan. We will broadcast the show live here for 45 minutes first, then the camera will move to the front of Flushing to continue the live broadcast and follow the international signal into the finals."
This is the highest standard of treatment for live streaming.
Before the start of this year's US Open, there were actually some disagreements within the station due to Li Na's withdrawal. The event would definitely be broadcast live, but whether it would be necessary to go to New York for live broadcast, the scale of the live broadcast and the treatment involved were all still under discussion.
In the end, the live broadcast team went to New York.
Now it seems that this is definitely a profit——
Peng Shuai reached the women's singles semi-finals, and Gao Wen even reached the men's singles final. It is true that heroes are made by the times.
"What we need to discuss today is the live broadcast process."
Zhang Heng sat down again, temporarily putting the noise in the office behind him and entering a professional working posture.
"First of all, should the short film we shot in advance be broadcast live before the game or in the post-game special?"
This is very important.
At the beginning, Gao Wen entered the main competition directly with the wild card issued by the US Open, catching everyone off guard. The team in front didn't even know what the Chinese characters for this young man were.
But they still decided to shoot an interview, even if it was not used in the end as a record. Anyway, the TV station had hundreds of documentary materials about "potential athletes" collecting dust, so this one wouldn't make a difference.
Moreover, after the interview, they further followed and filmed Gao Wen’s daily training. There was nothing special about it, just a simple documentary.
Who would have thought that it would come in handy now.
The key is, when should this material be used? If it is broadcasted during the pre-match live broadcast, it can actually help the audience recognize this dark horse that jumped out of the cracks in the stone and awaken their resonance.
But the difference is that if Gao Wen wins the championship, there will be no archive footage in the post-match special report, and it will be difficult to show the uniqueness of the CCTV documentary.
On the other hand, if it is broadcast as a post-match special, but if Gao Wen loses the final, the entire impact will inevitably be greatly reduced. It is better to create an atmosphere before the game.
"Coach Zhang, are you sure there will be a post-match feature?"
"affim."
"Even if we lose the finals?"
"Yes, even if we lose the final, we will have to. Didn't you read the summary of the sports news? Regardless of winning or losing, after the final, Gao Wen's world ranking will at least be in the top 30, while our male players have never been in the top 120 in the world rankings."
No more words are needed to deeply feel the significance of Gao Wen's advancement to the Grand Slam final.
"Then we will broadcast a special after the game. We will collect the game videos of Gao Wen during his NCAA period and edit a biography like "World Football" to let the audience feel the incredible struggle of Gao Wen."
"Yes, we can also send people to interview the fans at Arthur Ashe Stadium and Gao Wen's college teammates to build up the character's image."
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"I think we can still go to the Challenge Tournament and see. No one paid much attention to the three consecutive Challenge Tournament titles, but now it seems that this three consecutive titles is the starting point."
"Ah, yes, yes, yes, I really forgot about the challenge. Who were Gawain's opponents on his way to the championship?"
Once the conversation started, divergent thinking immediately began to collide, and ideas from both sides quickly collided, and the meeting room immediately became lively.
Zhang Heng couldn't help but smile, not because the discussion was on track, but because everyone reached a consensus without much thought and collectively chose to broadcast it after the game. This also meant that, rather than seizing the momentary hot topic to hype up the news, they all had more expectations and trust in Gao Wen.
Perhaps, in these short six games, Gao Wen did conquer a group of fans with his performance on the field. Even those old hands who have been in the industry for many years are no exception. It is as if they have returned to their youth of fifteen or sixteen years old. At that time, they still believed in dreams, miracles, and believed that as long as they had a long enough lever, they could move the earth.
Slowly, they grew up, became realistic and smooth, lost their edges in the day-to-day life, and told themselves that this was life; until the appearance of Gawain, a monkey who jumped out of a crack in the stone, fearlessly and courageously fought his way out of a bloody path, created one upset after another, and appeared out of nowhere to write a miracle.
Everything seemed to be covered with a layer of rosy luster, and the heart in the chest began to beat again, truly feeling the vigorous tension of life.
At the same time, the frenzy of the US Open semi-finals is spreading around the world, and Binghamton, a small town not far northwest of New York, is no exception.
Boom! "Let's go, we have to go, otherwise we won't be able to arrive in Flushing on time. Don't forget, we still need to go to the scene to line up to buy tickets, Brad! Get in the car immediately!"
“Here it comes!”
A chubby figure nimbly climbed onto the old pickup truck, ignoring the dark-faced Asian uncle sitting in the driver's seat, and happily waved to his friends who were seeing him off outside the car window, cheering loudly.
"Yohoo! The country bumpkins are coming to town!"
(End of this chapter)