Chapter 522: The Guest Takes the Host Position
According to the normal process, the guests enter the venue, exchange greetings, and the host conducts a simple interview according to the interview outline. This is the correct way to open the "Today Show".
Of course, the shortcomings are obvious, stiff and awkward, polite and superficial, because all the interview questions are written in a script in advance, and everyone performs according to the script requirements, flattering and praising each other, the sharpness and edge of the questions all disappear, and a happy family show is staged.
but!
This is a live show, not a talk show!
Moreover, when a guest appears on the "Today Show," no one wants to be ambushed and killed by surprise during a nationally televised show.
Therefore, a process is necessary, an outline is also necessary, and everything must be under control as much as possible to ensure the smooth progress of the program.
However, Gawain's appearance broke the framework and process.
In a lighthearted and humorous way.
In an instant, one could immediately feel the vigilance in the entire fish tank live broadcast room. The staff did not like accidents, changes, or improvisations, because this meant danger, accidents, and that each of them had to be on their toes to prevent any potential changes.
Brush, brush, brush.
The staff who were clapping and cheering soullessly the previous second, all gathered towards Gawain the next second, their attention focused as never before.
But they soon discovered that Raul and Kelly were not panicking. Instead, they could feel a spring breeze of vitality injected into the live broadcast room, and the atmosphere became cheerful quietly.
The staff remained on full alert.
There was a gleam of light in Raul and Kelly's eyes.
"Now I finally understand why you were able to win the hearts of Flushing." This was Raul's sigh from the bottom of his heart, and his smile became more friendly and less polite.
At the same time, it can be seen that Kelly leaned forward slightly, trying to bypass the 193-cm-tall body of Gawain and get back into the sight of her partner. "It is clear that Gawain left many classic moments in Flushing Meadows."
This moment is the time to test one's ability to respond. Kelly, who has experienced countless accidents during on-site interviews, showed her calmness and calmly brought the topic back to the topic that had gone off track.
"For example, Gao Wen chose to play in the UCLA jersey, which became the most beautiful scenery in Flushing Meadows this year. In addition to Serena and Roger, we finally started to discuss the jersey of another player."
"But now it seems that you didn't come here today wearing your championship jersey."
Swish, swish, swish! All the staff in the fish tank live broadcast room focused their attention on Gawain's jersey following Kelly's words.
In fact, from the moment Gawain appeared on the stage, some people in front of the TV had already noticed this suit——
After all, with the contrast between the two hosts' formal attire, the entire visual effect immediately stood out and it was hard not to notice. In addition, Gawain had been wearing the same style of jersey in the past two weeks, and visual inertia had already been formed. The strange feeling from his sixth sense was vaguely surging.
But I glanced at it quickly and didn't pay attention to the details. I thought it was the Bruins' jersey, and then my attention was drawn to the conversation between Gao Wen and the two hosts.
However! Now, because of Klee's words, the audience truly realized:
The logo on the left chest is too obvious. This is obviously not the jersey that Gao Wen wore when he won the championship yesterday! Wait, what happened overnight? "Why don't you wear the UCLA uniform? That's Gao Wen's logo!"
"This blue is not brown bear blue."
"I hadn't noticed that logo before, it's Nike!"
"What's going on? Has Gawain changed his skin?"
"Did Gao Wen sign a contract with Nike?"
"Wait, is this the intention of the contracted sponsor, or is this Gao Wen's own choice?"
"I guess Gao Wen just wants to change his image. Anyway, Nike didn't sponsor Gao Wen before, and Gao Wen's sneakers are also Nike. There's nothing to be surprised about, right?"
"No, no, no, this is definitely not an accidental coincidence."
"Wow, Nike did something really big without making any noise."
"At Adidas, are you sure you know what's going on?"
"Has no one noticed? There is a logo on the left cuff of Gawain's jersey. I can't see it clearly, but there is definitely a logo, which seems to be a crown pattern. I think this may be a championship celebration jersey specially customized by Nike for Gawain."
"Man, that's awesome, I can see this!"
Gurgling.
Gurgling.
At the first moment, the discussion on social networks spread rapidly, and it seemed that one could feel the force behind it pushing it forward. The heat of the entire discussion was rapidly surging, with the rate of updates being updated every minute, and then the topic tag "Gawain wearing a new jersey" became a hot search.
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At the same time, the conversation in the Fish Tank Live Room is still going on.
Kelly took the initiative to bring up the topic of jerseys, but Gawain did not respond directly. Not only that, he also placed his right index finger on his lips and made a "hush" gesture.
In the face of Kelly's puzzled gaze, Gao Wen said, "On public television, we need to avoid advertising as much as possible."
One second, two seconds.
"Haha," Kelly reacted and burst into laughter. She admired Gawain's wild imagination, but also his wisdom and intelligence.
If, at this moment, Gao Wen said, "I signed a contract with Nike", then the sensational effect is good, but the advertising placement is too abrupt. The audience will quickly understand that this should be an event carefully planned by Nike to promote Gao Wen's signing with Nike, and then there will be no novelty.
Opinions such as “Another signing”, “You have to sign with one company anyway”, “It’s just a signing with a sponsoring brand”, “Another advertising campaign”, “Such publicity is a bit boring”, etc. will probably pop up one after another.
However, Gao Wen did not do so. Not only did he not promote it directly, he also actively avoided it, and glossed over it in such a joking way.
Then, netizens' curiosity will be unyieldingly ignited - what is going on? Did Gao Wen sign a sponsorship or did Gao Wen do it himself? Is that a normal Nike jersey or a truly customized one? Did Nike sign Gao Wen? What about other competitors? The discussion will probably not stop anytime soon.
Kelly's eyes showed a hint of appreciation, "You are right, please forgive my lack of consideration, obviously, I lost my composure today."
Gawain smiled widely, "At least you all got my name right today, and that brightens my day."
Smart! Even if he didn't bring up the "self-introduction" joke, viewers who have watched the US Open should be able to understand the joke in Gao Wen's words, and then smile, just like Raul and Kerry at this moment.
Jenkins stood behind the camera and turned to look at Tobias, his eyes full of surprise and admiration——
Avoiding talking about the brand directly was not their plan, but after Gao Wen consciously avoided it, Jenkins, like Kelly, immediately realized the cleverness of it.
If the show wasn't being broadcast live, Jenkins would have wanted to applaud Gao Wen from the bottom of his heart.
(End of this chapter)