Chapter 523: Different Charm

"The signing announcement will be officially released after the live interview is over."

In a split second, Jenkins made a judgment and decision, edited the text message, sent it out, and coordinated perfectly with the entire publicity team.

According to the original plan, Nike asked Kelly to mention the jersey in advance, the audience focused on the jersey, and Nike immediately released the signing announcement.

However, both Nike and IMG know that the promotional activities are arranged too hastily and too quickly, so mistakes are inevitable, so they have always remained active and made adjustments based on the specific situation at all times, hoping to work together to create the biggest waves.

Just like live broadcast, things may change at any moment.

really!

Here, Gao Wencai easily avoided the danger of product placement.

Over there, the Sherlock Holmes of social networks have already begun to become active.

Meanwhile, the "Today" interviews are still going on.

"Obviously, everyone should know your name now." Raul followed Gawain's words and brought up another topic, "From last night to now, your life should have changed dramatically. This should be an extraordinary journey. Do you have any special feelings now?"

"In fact, I don't think my life has changed at all. Unless I go to the bank to cash the championship check immediately, it will be difficult for me to feel the drastic change..."

Gao Wen had only said half of his words when Raul and Kelly were both amused by his humorous tone. The staff in the fish tank live broadcast room also smiled knowingly: the fear of being dominated by the payroll should be deeply felt by everyone.

Gawain himself chuckled, but he continued his interrupted words, "After all, all this happened too quickly, and there was not enough time for it to settle and ferment."

"So if some people still don't know my name or can't pronounce it correctly, I don't think it's a fault. I must admit that for a long, long time I was confused about whether the first letter of Novak was pronounceable."

Haha! Hahahaha!

Everyone burst into laughter, applause and laughter surged:

Novak Djokovic's last name, "Djokovic", actually, the first letter "D" is silent, that is to say, the correct pronunciation should be "Djokovic", but because people are not familiar with the rules of whether the first letter of Eastern European languages ​​is pronounced, there is a deviation in understanding.

Moreover, Djokovic later launched his own brand logo, which was designed based on the capital letter "D", which further influenced the judgment of ordinary people.

Later, when Djokovic went to China to compete, the official also communicated with him whether it was necessary to correct the official translation method. However, Djokovic learned that his nicknames among Chinese fans, "Xiao De" and "San Dezi", were already household names, so he went with the flow and did not correct the official translation.

Of course, Eastern European languages ​​have also caused similar problems in the United States, and they share the same problem.

The whole audience burst into laughter.

Gao Wen pursed his lips slightly and raised his hand politely to the camera lens, "Sorry, Novak." It was as if he was communicating with Djokovic in front of the TV.

Laughter makes things more joyful.

Raul had to admit that today's live broadcast was exceptionally relaxed and joyful, completely overturning his stereotype of East Asians being introverted and modest. His interest in Gao Wen was also quietly aroused, and he became more active in taking the initiative to interview him.

"Can you feel the skyrocketing attention from fans right now? Apparently, you are now the most popular person on social networks around the world."

In response to Raul's question, Gawain not only did not answer, but instead showed a surprised expression, "Me?" It seemed that he did not understand what Raul was talking about at all.

Raul chuckled. "Of course. Two weeks ago, your Instagram account only had 336 followers, but now it has exceeded 10 million. And your Weibo account has already exceeded 50 million followers."

“…Do I have a Instagram account?”

Lu Qian's head was full of question marks. His gaze shifted from Raul to Tobias. He did not hide his surprise at all. The question marks in his eyes could be clearly seen through the camera lens. Especially looking at Lu Qian's wide-eyed confusion, the scene was really funny.

Kelly also tilted her head. "Now, the situation seems a little bad. So, whose account did I follow yesterday?"

The whole audience burst into laughter.

Gawain got the answer from Tobias's lip movements, and then vaguely awakened his memory, "Wait, I think I remember."

"Before I left for New York, my agent did suggest that I set up a social networking account because he was worried that I would be isolated among young people. You know, I didn't want to be the only player who didn't have a social networking account to avoid them misunderstanding that I and Sampras were from the same era."

Hahaha.

The laughter simply couldn't stop.

Even the staff of the "Today Show" themselves did not expect the effect to be so good and so wonderful. Unconsciously, they had been completely involved and truly immersed in the relaxed and happy atmosphere on the scene. Why did they never know that the unexpected and sudden events of the live show could create such sparks?

Moreover, the scene outside the fish tank live broadcast room gradually became lively. At some point, a large crowd of people had gathered in the corner of Rockefeller Plaza. People gathered outside the fish tank in three layers, as if they were enjoying a grand performance. Laughter continued to surge.

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Such a scene has been missing for a long time on the "Today Show".

"But I must admit that privately, I am a very boring person. If you hope to see something interesting through social networks, you may be disappointed."

"Just a reminder, I don't do stand-up comedy as a hobby in my spare time."

Hahaha.

The laughter was as loud as thunder, exploding in an instant. The laughter could be felt deeply inside and outside the camera lens, so much so that the passers-by coming and going in Rockefeller Plaza could not help but stop and stare blankly at the people who were laughing and rolling around, their minds also becoming active.

Perhaps, Gawain is the only exception.

Gawain still had a faint smile on his face, and turned to look at Raul. "How many people did you say were following me?"

"I'm not sure, maybe when the different platforms are added together, the number may already be 70 or 80 million?" Raul also relaxed and said in a relaxed tone.

Gao Wen did not speak immediately, but thought about it seriously, then nodded slightly, "Maybe, I can start thinking about it."

What are you thinking about? Stand-up comedy? Why did you give in? What happened to the saying "wealth and honor cannot corrupt me, poverty and humbleness cannot change me"?

Clap and laugh!

The applause and laughter merged together, creating an incredible wave of energy. It was so powerful and exciting that the "Today Show" had not seen such a scene for a long, long time. Even Raul and Kelly had eyes full of unbelievable surprise and joy, as if they could hear the sound of the air burning.

(End of this chapter)