Chapter 538 Return to training
It is better to have nothing than to have something less than perfect.
High-end positioning.
Rolex has always adhered to this concept to shape its brand image, and it can even be seen from the sports events it chooses to sponsor:
Golf, tennis, racing, skiing, sailing, equestrianism and so on.
The common feature of these projects is that they have a certain threshold, and the market is often accompanied by labels such as high-end, noble, elegant or challenging the limits. The entire market positioning and target audience are very clear.
It can be seen from all aspects that Rolex's positioning has always been very clear, and the selection of spokespersons is even more demanding. So far, there are indeed many female spokespersons in the field of tennis, but there has always been only one male spokesperson, Federer. It can be said that the brand and the player complement each other.
Later, Nike chose not to renew Federer's contract due to age and injury considerations, resulting in Federer's move to Uniqlo for a whopping $300 million over ten years. However, Rolex still did not terminate their endorsement contract with Federer, and the brand became an important part of Federer's personal image.
This shows Rolex's marketing strategy again. Now, Rolex has added another spokesperson for men's tennis: Gawain! Finally, Federer is no longer "alone".
Gurgling.
Gurgling.
It’s no wonder that the reporters couldn’t contain their excitement. Tobias was indeed a man who did great things quietly and had come up with a big move. Before the press conference was over, overwhelming heated discussions were already flying all over the social networks, and the photo of Gao Wen signing the contract with the brand once again made it to the hot search list.
vigorous!
So majestic!
Feel the storm that Gao Wen has created in the Chinese mainland from all angles. "Tennis" even surpassed football and basketball during the off-season to become the most popular sport in recent times.
However, this is still not the end. There are still a lot of interviews, trips and activities waiting for Gao Wen.
Ever since Gawain landed on the Chinese mainland, his schedule has been filled with a bustling schedule, starting from the first day and continuing intensively until the afternoon of the second day. In more than 24 hours, one schedule followed another, hot spots followed one after another, and there was no end in sight for the popularity frenzy.
Moreover, this is the result after Tobias streamlined and streamlined again, controlled and controlled again, and selected and selected again.
The last time a sports superstar(s) created such a craze was probably in 2011. In that summer, Real Madrid arrived in China to play football. The crazy schedule bombardment could not be stopped at all. The rolling heat wave ignited the flames on the vast continent on the east side of Asia, sweeping across like a prairie fire.
This time, it should be even worse than before.
The whole world is spinning and I feel dizzy.
At the end of September in the imperial capital, the summer heat has dissipated, the weather is crisp and clear, and the breeze blowing on your face can make you feel the coolness. The coolness floating in the air slowly penetrates into your pores, and you can't help but subconsciously tighten your coat.
"…Warm up longer and be careful about muscle strain."
Sampras gave the instructions with a serious look on his face. After waiting and waiting, Gawain finally finished his trip and returned to the training ground, but Sampras still had a lot of things to worry about.
For three whole weeks, Gao Wen had no systematic training, and his batting feel and condition were worrying; but there is no need to worry about these problems for the time being, just adjust slowly, and physical fitness and physical condition are the key points:
on the one hand, he needs to adapt to the intensity of the game, and on the other hand, he needs to avoid injuries.
Moreover, from New York to Los Angeles and then to the imperial capital, the pace of life, climate temperature difference, degree of attention, etc. have undergone earth-shaking changes, and the competition is naturally completely different.
Just like football or basketball games, home games and away games are two different things. In addition to the game atmosphere, the differences in the entire venue, audience, and environment may affect the performance.
This is even more true for tennis matches, because the matches need to change cities and venues every week, and most of them are outdoors. How to quickly adapt to the court after a long journey is a severe test for every player.
At this moment, looking at Gawain who was warming up meticulously in front of him, Sampras hesitated, wanting to say something but stopping himself. There were some things he didn't want to say and wasn't sure if he could say them, but he had to say them. So, how to start and how to express himself was a science. After all, he still lacked experience as a coach.
In fact, some words could be said more tactfully and gently by Gao Wen's family, but Gao Hongli and his wife returned to their hometown after the US Open and did not stay in New York for too long. They still had their own work and lives to take care of, so they returned to their daily lives.
From a certain perspective, this is a good thing, because they still remain calm and face Gawain's success calmly, without making a fuss or being ecstatic. This avoids disrupting Gawain's life rhythm and avoiding adding unnecessary pressure to Gawain.
But from another perspective, there are also disadvantages, because facing the impact of the Internet torrent, Gao Wen must face it alone, and the only ones he can rely on are Tobias and Sampras - of course, this is the daily life of all professional players.
After thinking about it, Sampras decided to tell the truth.
It has been more than half a year since Sampras first met Gawain on the court. What impressed Sampras the most was not the aura and touch that Gawain showed on the court, but the calmness and wisdom that Gawain displayed on and off the court. He believed that Gawain should be able to understand these words.
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"Gao Wen, I know this is your home court. You want to win more than anyone else. The home crowd also wants the championship more. This is an invisible pressure."
"But I need you to know that you haven't had systematic training for three weeks. You need to adjust your condition and feel. You need more time to find the rhythm of the game."
"You shouldn't put too much pressure on yourself. Finding your competitive form and avoiding unnecessary injuries are the top priorities."
As the winner of 14 Grand Slam titles, Sampras himself has experienced moments of making history and writing glory. From youth to maturity and then to sophistication, he knows very well the behemoths and thorns lurking in the darkness ahead of Gawain, so he needs Gawain to adjust his mentality and be prepared.
At the Imperial Capital Open, Sampras was worried that the pressure from the home crowd might become a stumbling block for Gao Wen's progress, and even affect the entire Asian season.
At this moment, they are at the training ground of the Olympic Park Tennis Center, temporarily warming up in the indoor gym. Outside the training ground, fans who are waiting for Gao Wen to start training have already surrounded the venue in three layers.
Tobias just went outside to take a look, and the news he brought back was that there were at least a thousand people.
Just a daily basic training session attracted such a huge crowd, so the subsequent pressure can be imagined; after all, Gao Wen is only 18 years old, and it is the first time for him to play at home in his career. His eagerness to pursue better results is completely understandable.
Therefore, when Sampras gives advice, his words need to be more cautious and careful. He hopes to attract Gawain's attention without undermining Gawain's confidence.
(End of this chapter)