Chapter 551: A New Look

In fact, after Nike signed Gao Wen with incredible contract terms, industry insiders raised a question:

Is this contract really appropriate?

Just like the situation Bouchard faced after signing a $1 million-a-year contract with Nike, people are discussing it again.

Industry insiders are not targeting Bouchard and Gao Wen, but are making an objective analysis from the perspective of industry impact.

Nike and Adidas have been eager to open up the new generation market, after all, this is true for any competitive sport:

After all, the future should belong to the young.

But the problem is that they are too eager and too eager, so is it possible that there will be a misjudgment bias? Then there is the possibility of signing at a premium? The loss is not only for Nike and Adidas, but also has a far-reaching impact on the contracts of other players in the entire market.

There are countless such fleeting meteors in the long river of history, but before this, no one, including Bouchard, was as crazy as Gowan. From the time of his rise to the details of the terms, everything revealed a kind of irrational fanaticism, which broke the balance of the entire industry with a heavy blow.

So, is there really no problem?

After Rolex announced the signing of Gauvin, industry insiders raised the same concerns.

In their view, this is the case from Wilson to Rolex. They all had to increase their signing terms because of the Nike contract, resulting in an obvious premium. However, Gao Wen's rise was too fast and too fierce, and the tests he experienced were too few and too shallow. The imbalance of the whole situation is very obvious.

If Gao Wen is unable to withstand the huge pressure and extremely high expectations, and blooms and disappears like a firework in an instant, it will be a very regrettable and turbulent situation for the subsequent development of the entire tennis sport.

However, The New York Times disagreed: "Gavan not only won the US Open, he also won Flushing Memphis."

Such a simple yet powerful evaluation demonstrates the strong confidence of The New York Times. Especially after the Metropolitan Museum of Art Charity Gala in New York, their judgment was further strengthened. Many industry insiders said that perhaps they are witnessing the rise of another superstar.

At this moment, Gao Wen is also proving this through his actual performance: backed by the Chinese market, starting from the North American market, with the advantage of age, coupled with a distinct personality, unique charm, etc., all these factors give him a unique advantage. In the turbulent era of 2014, he seized the opportunity to make a brilliant debut. What the sponsors saw was far more than just a US Open champion.

Otherwise, after Wawrinka won the Australian Open title at the beginning of the year, these sponsors would not have flocked to him.

Even Sampras has a new appreciation for Gao Wen.

Yu Jia's next question immediately brought up this breaking news.

"Gao Wen, there is no doubt that Sampras is one of the greatest tennis players in history. He is even the best in many people's minds. He is also the memory of tennis for an entire generation."

"Now, Sampras becomes your coach. This is undoubtedly the news that shook the entire tennis world. How do you feel about this? How did this happen?"

Ever since Koeman officially announced that Sampras would be his coach, the heated discussions have never stopped, and Sampras and Koeman are still the focus until now.

However, Kowa has been very busy and has not discussed this matter in public. In addition, the Imperial Capital Open is the first tournament after Sampras and Kowa officially confirmed their partnership, and it is also the first tournament after Kowa won the Grand Slam. People are paying more and more attention to it and are looking forward to the sparks of cooperation between them.

Yu Jia, not wanting to miss it, showed a different level of enthusiasm and initiative than before, and started a conversation with Gao Wen.

"In fact, when I won the US Open, I asked Pete for his opinion..."

"You mean when you climbed up into the stands and hugged your team?"

"Yes, it was at that time. As a consultant, Pete gave me a lot of advice and help during the US Open. I have always been looking forward to taking a step forward. If Pete is willing, I will naturally raise my hands and feet to agree, so I have been looking for the right opportunity to ask."

"What better opportunity could there be than winning a Grand Slam?"

"Ha, I thought that was my only chance, so I took it and spoke up right away."

Seeing Gao Wen deliberately showing his anxiety and hinting that winning the US Open might be his only Grand Slam trophy, the audience couldn't help but laugh again.

Gao Wen and Yu Jia talked back and forth as they presented the behind-the-scenes stories of their US Open championship. It was the first time for the audience to hear such interesting stories, and they all listened with great interest.

Gao Wen paused for a moment, then continued speaking with a smile.

"Pete can give me a lot of advice on technique and experience. I need a more mature, different and more skilled perspective to analyze my game..."

As he spoke, Gawain looked toward the spectator stands, searching for Sampras in the players' box.

However, no – neither Tobias nor Sampras were there.

Tobias may have left his seat to answer the phone because of his schedule or work arrangements, but what about Sampras? "Pete is not in the stands now. He should be going to check out the next round opponent. Well, this means I can say bad things about him."

Hahaha.

Once again, the whole audience burst into laughter.

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Gawain placed his index finger on his lips and made a "hush" gesture, as if asking the audience to keep it a secret. But the problem was that he had not said anything bad about Sampras so far, so it was obvious that he was joking.

"We are still in the process of getting used to each other and still clashing with each other. I need more time to spend in training and polish myself..."

A standard answer, but with a sudden change of tone.

"However, I am chatting with you now. I am not sure. If something unexpected happens in the next round of the game, I believe this should be my excuse."

Burst into a belly laugh.

Yu Jia looked at Gao Wen, who could easily amuse the entire audience, with a smile on his face. He truly liked the young man in front of him.

Previously, Yu Jia liked Gao Wen because of his performance and results on the field. Who doesn’t like a champion? A champion is always the most powerful weapon to attract fans.

Now, Yu Jia likes Gao Wen because of his vigor and self-confidence. Even as a Grand Slam champion, he is not as arrogant and conceited as one might imagine. His self-deprecating and joking remarks always make people smile.

Then, Yu Jia took a step back and faced the audience.

"The signal has come, so it's time for us to say goodbye and look forward to seeing each other again in the next round of games."

"Ladies and gentlemen, let's give a warm round of applause to send off Gawain!"

“Congratulations on winning today’s game!”

(End of this chapter)