Chapter 656 Return to Paris
It is autumn.
Press Conference Hall No. 1 of the Accor Arena Press Center in Paris was bustling with activity, and the densely packed crowds filled the entire space.
The last ATP Masters tournament of 2014 will officially start in Paris today. It is also the final battlefield leading to the year-end finals. For such a special moment in a special year, the enthusiasm of reporters has reached a new peak, but today is still a little beyond imagination.
Originally, there were five rows of seats neatly arranged in the center of the press conference hall, providing space for reporters to place their computers and record interviews. However, the areas around the tables and chairs were now filled with people. Heels bumped against toes, shoulders rubbed against shoulders, and it was so crowded that it was suffocating. Even an ant might not be able to find a place to land.
Press Conference Hall No. 1, which can accommodate 150 reporters, was now crammed with more than 200 reporters. The scene before us was not surprising.
Of course, reporters can always choose to watch the live broadcast on the big screen in the lobby of the press center, but the point is that being able to see the pictures but not being able to ask questions is meaningless to the reporters, so everyone squeezed in.
“Here it comes!”
As the press officer appeared, someone in the group of reporters shouted.
Click. Click, click, click.
The sound of shutter clicks is like rolling thunder, venting down all over the place. The bright and dazzling silver flash light tightly covers and drowns the entire space, making it almost impossible to breathe. The noisy and hot air waves lick the surface of the skin like flames, vividly interpreting the real experience of being in a sea of fire.
Vision, hearing, even touch and smell, all lost their sense of touch, and the whole world became chaos.
Such momentum is truly astonishing.
The professional tennis world has not felt such vitality for a long, long time. Even when Wawrinka won the Australian Open at the beginning of the year, and even when Bouchard emerged this season, they were not able to receive such popularity from reporters.
But Gawain did it.
All the reporters present were there for Gao Wen. Although Chinese media accounted for nearly half of them, the number of other media still exceeded 50%. Their faces were filled with sadness and excitement, and the atmosphere in Press Conference Room No. 1 was ignited.
"Gawain, look here."
"Gawain, smile, smile brighter."
"Gawain, Gawain, Gawain!"
The shouts at the top of their lungs rose and fell, lingering for a long time. The entire photo session lasted for three minutes, and there was no sign of abating.
Even the Big Four didn't receive such treatment.
Gao Wen was also very cooperative. He did not sit down in a hurry. Instead, he remained standing, looked at the camera with a smile, and cooperated with reporters from different directions to take photos.
It can be seen that Gao Wen has adapted to such treatment and shows his usual calmness and composure.
Gradually, the shutter sounds and flash lights died down, and after the reporters' needs for taking photos were met, they prepared for the interviews.
However, Gawain still did not sit down. He looked at the flickering lights in front of him with a surprised expression and pointed at the mineral water bottle on the table.
"Oh, I know you guys are expecting me to take a picture with it, but I won't let you succeed."
A joke that came to mind instantly made the atmosphere, which had calmed down a little, noisy again, and everyone laughed kindly.
Just three hours before the press conference began, more important news was announced, stealing the limelight on the first day of the Paris Masters.
The three brands have announced that they have officially reached an agreement with Gao Wen. Gao Wen will join their big family and become a part of the brand spokesperson:
Gillette razors, Mercedes-Benz, Evian mineral water.
All three are top brands in the industry. Each endorsement means that Gao Wen's image label is further improved, gradually showing the personal image of youth, vigor, professionalism, elegance and wisdom. Quietly, Gao Wen is getting more and more solid on the road to becoming a superstar.
If the US Open is a fairy tale, in which all brands were caught off guard and ultimately led to a head-on battle between Nike and Adidas, the two giants in the industry; then the series of performances in the quarterfinals of Beijing, the semifinals of Shanghai and the runner-up in Valencia are down-to-earth progress.
What's more, everyone can see that Gao Wen is currently competing for a place in the year-end finals - even if the hope is slim, the topic remains high, and all aspects are proving Gao Wen's current popularity and popularity.
If you make the same mistake for the first time and suffer heavy losses, you should not make it a second time.
Rumor has it that several Chinese brand manufacturers are trying to unite Gao Wen and the Australian Open to form a large-scale pan-Pacific triangular interactive contract to create a new brand image, truly make Gao Wen an idol of the new era, and use tennis as a foundation to create a more far-reaching influence in competitive sports and social culture.
The latest novel is published first on Liu9shuba!
Therefore, the fact that these three brands chose to announce the news on the first day of the Paris Masters, and were willing to collide with each other, shows their determination: they believe in Gao Wen, and they want to get on this train before the seats for the year-end finals are revealed. Otherwise, like the US Open, after the champion is announced, the world will change drastically again. If they sign Gao Wen's endorsement contract at that time, I am afraid that they may get another offer.
None of the three brands announced the details of the contract. According to industry sources, Mercedes-Benz was the most sincere and signed a five-year contract with Gao Wen. This is in line with their usual signing strategy, which is stable and long-term. They do not sign spokespersons easily, but once they sign, it is a long-term contract.
Evian is the biggest spender. I heard that the average annual contract value even exceeds that of Nike, but the contract period is shorter, only one year, and we will wait and see the situation next year.
But no matter what, the industry speculates that Gao Wen's sponsorship contracts have easily exceeded 10 million US dollars; and there are multiple contracts under negotiation. The sponsors are very anxious, but Tobias needs to make more comprehensive considerations and reviews to plan Gao Wen's entire career.
It is precisely because of this that the three top brands have successively released heavy news, and the news media has exploded immediately -
If they had announced the news one by one, the reporters would have been excited but not panicked; but now three of them came at once, which is equivalent to a big news.
Obviously, Gao Wen also received advance warning and knew the intentions of the reporters, which is why he said just now: Evian mineral water is one of the official sponsors of the Paris Masters.
If Gao Wen took the initiative to take a photo with Evian mineral water, the media publicity effect would be too direct and explicit, and reporters would not be able to publish relevant photos for free publicity; but Gao Wen did not follow common sense and "refused to take a photo", which instead attracted all the attention of reporters.
Moreover, with a kind of self-deprecating lightness and playfulness, it has to be said that this approach is very pleasing.
(End of this chapter)