Chapter 744 Series Advertisement

The off-season of professional tennis has begun.

Starting from the third week of November to the second week of January, a full eight weeks, the winter break training and preparations began in full swing.

However, the professional tennis schedule is a little special.

During the season, tournaments are scheduled every week, but players can choose to participate voluntarily. Even for the Masters/Crown Tournament, the rules require the top 20 players in the world to "mandatorily participate" - in order to ensure market appeal and attendance. However, if a player is absent, he will only be fined a small amount and will not be severely punished.

For a top player of this level, the fine is just a drop in the bucket.

Therefore, the binding force is very weak.

Ultimately, professional tennis is a highly commercialized individual sport.

This also means that players have absolute autonomy in arranging their game schedules.

Assuming the season is still in progress, there is nothing wrong with the players taking a three-month vacation if they feel that their physical and mental condition is not suitable for continuing to participate.

Naturally, the concept of an offseason is not as important, since they don't have to play every week like professional leagues like football or basketball.

Therefore, some activities are also arranged during the off-season of professional tennis.

Strictly speaking, the third week of December is the "competition restart line" officially stipulated by the three major federations ATP, WTA, and ITF, but the difference is that it is mainly charity matches, warm-up matches, exhibition matches, veterans matches, etc.

On the one hand, it allows players to warm up for the opening of the new season; on the other hand, with the help of the players, it further promotes tennis in the market.

All in all, the concept of the offseason is still relatively flexible overall.

Of course, for young players like Gao Wen, the offseason is the best time to concentrate on improving themselves, increasing weight, strength training, technical adjustments, physical reserves, etc. These two months are very precious.

If possible, Gao Wen also hopes to return to the training ground as soon as possible, but work is work, and some things still require cooperation to complete.

For example, advertising shooting.

Before the Paris Masters, Gillette, Mercedes-Benz and Evian announced that they had signed a contract with GAWN. GAWN then started a series of successes, which made the three brands very happy.

Especially Evian.

Thanks to its sponsorship of the Paris Masters, Evian has been the focus of Gavankar’s press conferences twice, with considerable exposure and publicity.

However, it is a bit regrettable that due to time constraints and tight schedules, the three sponsors only took a set of promotional photos for Gao Wen in a studio in Paris.

The sponsors all expressed their understanding of this. It was a critical moment for Gao Wen to sprint for the year-end finals. They hoped more than anyone else that Gao Wen could step onto the stage of the O2 Stadium to prove that their signing was the right choice, so they had no complaints and cooperated with Gao Wen's schedule 100%.

Now that the season is over, there are no excuses and the work that needs to be done cannot be sloppy or perfunctory.

In addition, we cannot forget the racket sponsor Wilson.

After the year-end finals, Gao Wen flew busy over Europe, first to Munich, then to Interlaken, then to Stockholm, and finally back to London, shooting an advertisement for four sponsors and promotional photos for the first quarter of next year, completing all the work in just six days.

Madrid is the fifth city in a week.

In just one week, Gawain had greatly expanded his footprints in exploring the world, arriving in a new city or even a new country each time; but it was not as romantic as he had imagined, because work is work.

Although all the filming was done on location and not all in the studio like last time, the daily work was still intensive.

Get up early, move to the shooting site, start work; then move to the next shooting site, continue to work; then go to the next city to complete the next job, and repeat the cycle again. There is no time to explore the city properly. Everything is "the scenery outside the window" -

There is a difference between watching a movie or flipping through a magazine, but the difference is not as huge as you might imagine.

Madrid, is the last job.

Nike.

Like other sponsors, Nike has been waiting for the offseason.

Previously, after the US Open ended, Nike had shot the first personal advertisement and a series of promotional photos for Gao Wen, and achieved great success in just a few months; now, Nike is planning for next year, in addition to Gao Wen’s second personal advertisement, it will also include Gao Wen in a new large-scale project.

This is a good thing.

Because this also means that all the brilliant achievements that Gao Wen has made step by step have been noticed by Nike, and his commercial value is rising steadily.

The treatment will naturally be different.

In the past week, Gao Wen has been traveling to different cities, but he has always lived in hotels. It is difficult to see the distinct cultural characteristics of standardized large chain hotels. At some moments when he was still asleep and wandering in the hotel corridors, he would have a trance illusion:

Have I always been in the same city?

Until now, the single-family villa in front of me, full of life and Spanish color, seems like I am not here to work, but returning home.

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A cream-colored light is guiding me home.

Gawain turned to look at Tobias beside him and gave him a questioning look.

Because this week was all business activities, Gao Wen gave his team a short vacation. He started working with Tobias, while Sampras and others were able to relax and wait for the off-season training to begin.

Tobias glanced at the villa and nodded slightly, revealing a look of "barely satisfied", then nodded to Gawain in affirmation, as if he had already known Nike's arrangement.

"We need to stay here for three days, and obviously they want you to get the most comfortable rest possible."

Tobias explained.

My mood calmed down unconsciously.

"Mr. Gao, we are here."

The driver parked the car steadily in front of the villa, then got out quickly, walked around the back of the car, and politely opened the door for Gawain.

Tobias got out of the car first and stood at the back to make sure Gawain's luggage was not left behind.

Gao Wen then got out of the car, gave the driver a big smile, clenched his fist and said something.

"Real Madrid are the champions."

The driver was slightly stunned, obviously not realizing how Gawain knew about his home team, but he responded in a cheerful mood.

"Real Madrid are the champions!"

No more words were needed, the joy and happiness in his voice burst out with infinite enthusiasm, and the bright light in his eyes showed unprecedented passion and enthusiasm, which also proved that Gawain's guess was correct.

Who can resist football?

(End of this chapter)