Chapter 749 Challenge the crazy
"Juggling VS Juggling".
This is the duel between C-Ronaldo and Gao Wen, each using the ball he is best at and showing off his skills.
But if that were the case, there would seem to be no need for Gawain to fly all the way to Madrid to shoot the advertisement face to face with C-Ronaldo. It would be enough to go into the studio and shoot with a green screen. Moreover, Gawain would then need to go to Los Angeles to meet with the other three superstars to complete the shooting.
The true meaning of "challenge" is the fusion and collision of two sports.
At the end of the dribbling, C-Ronaldo passed the ball to Gawain; at the same time, Gawain threw the tennis ball to C-Ronaldo, completing an exchange.
And, both players continued to dribble the ball.
Then, C-Ronaldo completed a volley, trying to shoot the tennis ball into the goal; Gao Wen needed to play the role of goalkeeper, but not with his own hands, but by hitting the football, using the football to hit the tennis ball, changing the flight trajectory of the tennis ball, and completing the goalkeeping job.
From a physical perspective, this is acrobatics—
That’s why the advertising plan is called “crazy”.
That's the challenge for both players: control.
C-Ronaldo needs to control his strength, otherwise it would be easy for him to kick the tennis ball away. After all, the force area of the tennis ball is too small.
Gao Wen's power control needs to be concentrated, and he needs to hit the football back in a way that is similar to hitting a baseball, otherwise the football will not be able to fly at all.
However, it is not that difficult. After the two of them practiced back and forth until they became proficient, they slowly found the feeling, and the ideological communication was also very easy. The whole training idea was completely consistent, and they found a little tacit understanding between professional players in unexpected places, which created sparks.
The filming went very smoothly, taking less than three hours in total, and was completed with laughter and relaxation.
Gao Wen still lacked some experience in shooting commercials after all. Thinking back on their shooting process today, question marks emerged in his mind.
"What are you thinking about?" C-Ronaldo had a good impression of Gawain, both in front of the camera and outside the camera. "Are there any other shots you want to reshoot? If so, do it as soon as possible. They have already started to pack up the cameras and lights."
"No, no, no, I'm just wondering, will it look good if it's filmed like this?" Gao Wen looked at C-Ronaldo, raised his eyebrows, and pointed his fingers back and forth between the two of them, "I think we two look like fools."
"Haha." C-Ronaldo laughed happily. He felt that Gawain, who did not hide his thoughts, was particularly sincere and did not have the arrogance and hypocrisy of pretending to know something. "Man, special effects and editing, these are the essence of advertising. You should believe in their expertise, they know what they are doing."
Gao Wen thought about it, but still couldn't imagine the final scene, so he spread his hands and said, "Maybe, this is why the whole plan is called 'crazy'."
C-Ronaldo laughed heartily.
"Cristiano, Gao Wen, sorry to interrupt your conversation, but we need to shoot some behind-the-scenes footage for the commercial, and we need your cooperation."
At this time, another staff member came over with a polite smile on his face and cast an inquiring look at C-Ronaldo.
C-Ronaldo waved his hand, "No problem."
The shooting has ended, but to be precise, only the main part of the advertisement has been shot. Next, he needs to go into the studio to shoot promotional posters and stills. In addition, he also needs to accept some media interviews and cooperate with Nike's entire advertising planning and operation. This is why Gao Wen needs to stay for three days.
In addition to this, side-shot footage is also a very important part. In fact, the photographer has already captured some real moments during the advertising shooting, and now needs to enter the "posed shooting" stage to take some photos that create a harmonious atmosphere and a happy scene for use in subsequent publicity.
"Ah, wait, Gawain, wait."
C-Ronaldo called out to Gawain who was about to leave and gestured to the photographer.
"I need to take a picture of us together to put on my Twitter and Instagram."
This superstar, who has more than 200 million fans on major social networking platforms, is currently the player with the largest number of social network fans and the most frequent interactions among all professional athletes. He is far ahead of all his competitors and is undoubtedly the number one on social networks.
Every day, C-Ronaldo will not shy away from showing every aspect of his life -
Photos with family, gatherings with friends, hard training in the gym, holidays in the sun, and so on.
The exposure rate is very considerable. Major sponsors need to pay about 44 million US dollars in advertising fees each year to allow C-Ronaldo to promote himself on his social networking platform.
Overall, the top three sports with the highest attention and interaction rates on social networks are football, basketball, and tennis, with football far ahead; as for basketball and tennis, excluding the standout LeBron James, the two sports are almost evenly matched.
However, Gawain should not be included. Although his popularity on Chinese social networks has soared rapidly, Gawain's rise is still too short after all; and he has never devoted himself to managing his own social networking platforms, all of which are managed by Tobias.
Gao Wen was a little surprised, after all, this was only their first meeting.
"Cristiano, are you sure?"
C-Ronaldo was confused and looked at Gawain in confusion.
“Is this a platform I can get on for free?”
Gao Wen's joke successfully made C-Ronaldo laugh happily, "You are a funny guy."
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That night.
Gawain appeared on Cristiano Ronaldo's photo wall, and the superstar gave him a good evaluation, which sparked a heated discussion; ultimately, it attracted a wave of attention to Gawain's own social network account.
If things had only developed to this point, it wouldn't be surprising; it would just be routine operation.
However, Beckham immediately liked C-Ronaldo's photo on his photo wall and replied, "It looks like my strategy worked."
Later, Beckham also uploaded a photo with Gao Wen on his photo wall.
These made netizens crazy——
There aren’t many football fans who follow tennis, but there are quite a few. Gao Wen was quickly recognized, and the title of “US Open Champion” flooded the comments.
Things are out of control.
Assuming that this is a promotional photo from Nike's official account, netizens may not care too much about it. After all, it is just a business relationship of shooting an advertisement together. Maybe after the shooting of the advertisement is completed, Gao Wen and C-Ronaldo will never have any contact again.
But this is exactly what the players do in private, and netizens' curiosity is aroused. Add Beckham to the mix? Boom...
Gawain knew nothing about this matter. The bustling online world and the calm real life were two completely different worlds. Later, when Tobias told Gawain about it, he still didn't feel it was real.
"Three million followers overnight."
Hearing Tobias' words, Gawain had no idea of how to measure it. "So what level is this?"
Tobias: ...and nearly died of a heart attack.
Maybe this is the real madness.
(End of this chapter)