Chapter 771 A Flash in the Pan
"Dream a little crazier" fired the first shot of Nike's 2015 marketing plan and marked the official start of a new large-scale plan for the new year.
The advertisement features Gao Wen as the protagonist and connects the entire story, with five superstars from the five major sports of tennis, football, basketball, golf and baseball gathered together.
The video received over 5 million hits in just 24 hours, breaking a series of records.
This past summer, the World Cup was held in Brazil, and Nike and Adidas launched a thrilling advertising and marketing war around football.
All the top superstars made their appearances in the star-studded advertising videos, which were definitely a beautiful sight to behold. The back and forth between the two major companies was fierce and bloody, with both competing in creativity, hot topics and superstars, and neither gave in. This also became a lively topic of conversation among the fanatical fans after dinner.
At that time, Nike and Adidas won and lost alternately, and both broke the record of click-through rate of their advertising videos, with the highest number exceeding four million.
And now? Five million.
Moreover, this achievement was made in less than twenty-four hours, with the overall explosive power reaching a new level, showing a strong and powerful attitude that can crush everything in its path.
Gao Wen's "special mission" to challenge various superstars has sparked heated discussions among fans. Everyone is offering suggestions for Gao Wen, from table tennis to shuttlecock kicking, from iron rings to curling... There is no limit on sports or types of competitions. All of them are whimsical and varied, just hoping that Gao Wen can "win".
The most classic moment is "against the Hulk", a fan from China gave a sincere and genius opinion:
"Why don't we compete in embroidery?"
As a result, pictures of the Hulk holding an embroidery needle appeared on major social networking platforms and became a huge hit.
Nike officials also took direct action and produced a picture of Gawain and the Hulk sitting side by side reading a book, which successfully ignited the enthusiasm of fans.
After forty-eight hours, the ad video had easily exceeded eight million hits; moreover, the popularity was still rising, with no signs of abating for the time being. Fans from all over Asia were cheering for Gawain, and the entire Asian market was taking on a whole new look because of Gawain.
As Wei Jiang said, this offseason is indeed crazy, very, very crazy, beyond imagination.
Then, Gao Wen officially announced his January competition schedule, pushing the madness to its peak.
January 4, Doha.
January 19, Melbourne.
What is so special about this schedule? Before we delve into it, we need to briefly understand the planning and arrangement of the January schedule each year.
Generally speaking, the new season officially begins on the first Monday of January, and the Australian Open begins on the third Monday of January.
As the first Grand Slam tournament of the year and the only Grand Slam tournament in the Southern Hemisphere, the Australian Open is undoubtedly the jewel in the crown that no one should miss.
But the point is, how should the warm-up match be arranged? The offseason has just ended. Although we will focus on training during the offseason, training is training and competition is competition. These are two different things. Without the intensity of the formal competition, it is difficult to maintain a good batting state, and it is easy to lose touch with the ball, and we may even not know how to hit the ball.
There are only two weeks to warm up before the Australian Open begins; what's more, one of the weeks is the Australian Open qualifying tournament, which makes the schedule even more complicated.
It is also for this reason that there are often a series of exhibition games and charity games in late December, allowing top players to simply warm up.
Of course, the intensity of an exhibition match is completely different from that of a formal match; but at least the players can get familiar with the atmosphere of the court, the rhythm of the batting, and regain their concentration.
Then, he will participate in the events in the first week of January and skip the events in the second week - he will go to Melbourne to train in the second week to get familiar with the weather and venue; and he will go directly to the Australian Open in the third week.
However, only a very small number of players can choose such a schedule. For most players, charity games and exhibition games have nothing to do with them, which also means that they must complete the warm-up in the first two weeks.
Some players will participate in the competition for two weeks to adapt to the competition atmosphere as much as possible, but the price may be that there will be problems with physical distribution during the Australian Open. Players who can enter the main competition without participating in the qualifying rounds but cannot enter the seeded draw often choose this way.
Some players choose to compete in one week, but they compete in both singles and doubles to accommodate as much court time as possible.
At this time, the selection of events is crucial, because the climates in January in the northern and southern hemispheres are different, which is also one of the biggest challenges of the Australian Open.
The first and second weeks of January both feature 250-point events, but they are held in different locations.
First week of January, Brisbane, Doha, Chennai.
Second week of January, Sydney, Auckland.
Among them, Brisbane and Sydney are both in Australia, and Auckland is in New Zealand, which are obviously reasonable choices.
Doha is in Qatar and Chennai is in India. Both cities are in the northern hemisphere. Although they are close to the equator and have no climate problems, they are not Australia after all.
It is conceivable that if the Doha and Chennai events want to attract top players to participate, they need to be more active and proactive; otherwise, Brisbane has the advantages of convenient weather and transportation, and can easily attract a group of players to join.
The latest novel is published first on Liu9shuba!
As we all know, those oil tycoons are wealthy and spend money lavishly, so the lineup in Doha every year is luxurious because of the high appearance fees.
Take a look at this year's roster: Brisbane, Federer, Kei Nishikori, Raonic, Dimitrov.
Chennai, Wawrinka, Lopez, Agut, Goffin.
Doha, Djokovic, Nadal, Berdych, Ferrer.
Among them, Murray decided to skip the warm-up and go directly to Melbourne because his training adjustments during the off-season had not reached a satisfactory level.
It is against this backdrop that Gao Wen is included in the Doha roster, rather than in Brisbane, as the fourth seed, which is of far-reaching significance, as the tournament organisers in Doha must have extended a formal invitation and made an offer that was impossible to refuse.
Following the sponsors, the tournament also initially recognized Gao Wen’s position in the tour, but it was unknown what role Tobias played behind the scenes.
In every aspect, Gawain rose comprehensively and burst out with incredible energy.
Yu Jia kept telling himself not to expect too much and to lower his expectations. It was not because he did not believe in Gao Wen, but because the whole world was eagerly looking forward to Gao Wen's performance, and Gao Wen already had too much pressure on his shoulders.
Those trolls and haters always believe that Gao Wen "does not deserve such praise."
"Virtue does not match the position."
Just like Wawrinka.
One Grand Slam title, one Masters title, two heavyweight championships proved his ability and strength, but the picky and harsh black fans still think: "What's the big deal, isn't it just the level of 'one Grand Slam'? It's just a little luck, a flash in the pan, and it will disappear in the blink of an eye."
(End of this chapter)