Chapter 973: A Tsunami of Thunder

“Here it comes!”

Click.

Click, click, click, click, click…

Flashing lights were everywhere and continuously, the whole place was boiling, the air was burning, and Press Conference Room No. 1 once again turned into a raging sea of ​​fire.

The reason is simple. Gawain finally appears.

The post-match press conference begins.

Looking at the crowded figures in front of him, Gao Wen smiled widely and waved his right hand, just like a mascot at the entrance of a tourist attraction.

"Hey, good morning."

Ha ha.

There was a burst of laughter.

At this time, at 2:30 a.m. local time in Melbourne, the post-match press conference of the new Australian Open men's singles champion finally arrived.

Obviously, it was a sleepless night, but also a night that would go down in history, with revelry all night long.

According to official statistics from the Australian Open, in 2015, a total of 750,000 spectators flocked to Melbourne Park. This was the first time in the history of the Australian Open that the number of spectators exceeded 700,000, setting a new record.

For reference, Melbourne's population is five million.

At the same time, all relevant data from the Australian Open men's singles final day also reached new highs.

On the day of the final, Melbourne Park had an incredible 170,000 spectators, the first time in history that the number of spectators in a single day exceeded 150,000.

The men's singles final also set new viewership records around the world, with the highest level being in the Asia-Pacific region.

In Australia, a total of 5.6 million viewers watched the final, which exceeded the 2012 "Derrick-Nadal final" and was second only to the 2009 "Federer-Nadal final", creating the second highest viewership in the past decade.

In China, more than 30 million viewers witnessed the historic moment when Gao Wen won the championship. This figure easily exceeded the 20 million figure when Li Na won the women's singles championship in 2014, rewriting the history of tennis.

And that’s not all.

The ratings in Japan, Korea and other countries and regions all hit new highs. Europe and North America were no exception. Although no new records were set, it once again proved the popularity of tennis in these countries and regions. This final also attracted countless attention.

According to incomplete statistics, more than 120 million viewers worldwide witnessed this ultimate showdown at Mount Huashan, and also witnessed Gao Wen once again create a new history for Asian male players and even male singles players. The instantaneous viewership data of the final moment of winning the championship in the deciding set soared to 200 million.

A full two hundred million!

In all aspects, from east to west, covering the whole world, countless audiences collectively participated in this carnival moment. Even if they did not support Gawain or Djokovic, even if their interest in tennis was not as great as imagined, it did not affect people's participation in the fun of competitive sports.

It’s not because Gawain made history, but because Gawain and Djokovic teamed up to present an ups and downs, exciting and wonderful peak duel.

That's enough, and that's the only thing that matters.

It's not just Melbourne Park.

For tennis fans, this is a carnival party and no one is exempt from it.

However, this is just a starting point.

The next day.

The Chinese brand Luzhou Laojiao 1573 held an official press conference in conjunction with the Australian Open, announcing that Luzhou Laojiao will officially become one of the official sponsors of the Australian Open. The two parties signed a three-year, $15 million sponsorship contract, which also marks that Luzhou Laojiao will surpass Hisense to become the largest Chinese brand sponsor of the Australian Open.

There is no doubt that this means that the Australian Open will further develop the Chinese market and its global promotion strategy has gradually become clear.

So, what does this have to do with Gawain winning the title?

Because Luzhou Laojiao also announced that Gao Wen will become the new brand spokesperson, and the two parties will sign a long-term contract of US$10 million per year for five years.

Boom! Big news, here we go.

In fact, ever since Gao Wen won the US Open last year, the cooperation between Huaxia Brand and Gao Wen has been attracting much attention.

Rumor has it that Tobias is very strict about brand image and market positioning, and would rather have nothing than something of poor quality, and he always guards the last checkpoint for Gawain.

When I arrived in Paris, there were rumors in the industry that a Chinese brand was very close to signing a contract with Gao Wen, and the two sides were planning a big move.

Now, it's finally here.

The total value over five years is 50 million US dollars. This is also a major signing that will further increase Gao Wen's value. At the same time, Luzhou Laojiao will carry out in-depth cooperation with Gao Wen.

First, the brand name of Luzhou Laojiao will appear on Gao Wen’s golf bag, accompanying him in every game.

Secondly, Luzhou Laojiao will cooperate with Gao Wen and the Australian Open to set up a training camp to attract a large number of young people to receive tennis training. Eventually, a group of children will be selected through the training camp competition and invited to Melbourne for the second phase of training.

They will play friendly matches with local tennis schools in Melbourne and compete against more international players. They will also receive short-term summer camp training with Gao Wen and special guests, and will eventually be able to go to Melbourne Park to watch the game.

Tripartite cooperation.

Simply put, this is not only a collaboration between Luzhou Laojiao and Coleman, Luzhou Laojiao and the Australian Open, but also a collaboration between Luzhou Laojiao and the Australian Open and Coleman.

The latest novel is published first on Liu9shuba!

For Luzhou Laojiao, it hopes to expand its international market; for the Australian Open, it hopes to expand its influence in China.

They all need to rely on Gawain's influence.

At the same time, for Gao Wen, it is more about cultivating China's tennis foundation, looking forward to more good seedlings emerging and entering the sport of tennis. Maybe there will be no benefits in the short term, but this is a long-term project that needs to be carried out step by step. The sooner the better.

In the end, all three parties win.

Boom boom boom! Absolutely huge.

The mountains roared and the sea roared.

Continuous.

No wonder! No wonder three brands signed contracts with Gao Wen at the Paris Masters last year, but there was no movement from the Chinese brand.

Now, the answer is finally revealed.

It's not that there is no movement, but that big moves have been brewing.

In Tobias's opinion, if the only goal is short-term benefits, there will be countless brand companies waving checks hoping to sign contracts with Gao Wen; but these short-term benefits will be a serious harm in the long run, and may even affect Gao Wen's image and future.

However, the key point is that Tobias built Gao Wen according to the template of a superstar, but Gao Wen's performance on the field was not good, what should he do ?

So, this is also a key point, Tobias needs to strike a balance and measure.

wait!

discuss!

Game!

Finally, Gao Wen once again repaid Tobias' trust with practical actions, and the big gamble between Luzhou Laojiao and the Australian Open also reaped rich rewards.

Now, when all the 2015 Australian Open matches have come to an end, looking back again, everything seems to make sense.

At the very beginning, at the pre-match press conference, Gao Wen was arranged in Press Conference Room 1, while Djokovic was squeezed into Press Conference Room 2.

I'm afraid that at that time, the negotiations between the Australian Open and Luzhou Laojiao had already come to an end, and their intentions were inadvertently revealed.

So, were there already signs of everything?

(End of this chapter)