Xu Dashi knows all of this too well, so he can analyze from it how many fans are willing to pay for on-demand viewing for them.
For this reason, Xu Dashi really didn't expect these two people to motivate a few fans to pay.
It still depends on whether the drama itself is good enough to attract audiences.
The audience base is large, and there are always many viewers willing to pay.
Therefore, whether the performance is good or not depends on the drama itself.
Guo Qingchen once again understood what Xu Dashi meant.
Ke Feng knew exactly what was going on between Gao Qiongyu and Li Hanfei.
It is precisely because of this clarity that "Nine Heavens" is ranked behind "Broken Continent".
Guo Qingchen asked in return: "Are you counting on Guo Shaoyu's fans to pay for it?"
Xu Dashi smiled and said, "What I mean by this is that although 'Nine Heavens' has Gao Qiongyu and Li Hanfei, in reality, Guo Shaoyu in 'Broken Continent' is enough to match both Gao Qiongyu and Li Hanfei. 'Broken Continent' is actually not inferior to 'Nine Heavens'."
"Both dramas are produced by Kefeng. More than half of the cost of 'Nine Heavens' was used to pay the actors' salaries, especially Gao Qiongyu and Li Hanfei's salaries, which accounted for half. The total investment was only 200 million yuan." Xu Dashi said.
"But the total investment in "Broken Continent" is 750 million yuan. Among them, venture capital contributed 550 million yuan, Tan Yue invested 100 million yuan, and the remaining 100 million yuan was attracted by several other film and television companies to invest." Xu Dashi said.
Guo Qingchen was so surprised that he forgot to hide his feelings and blurted out, "Is the cost of "Broken Continent" really that high?"
Xu Dashi smiled and said, "You didn't think it was a publicity stunt before, did you?"
Guo Qingchen stopped talking.
Fortunately, because of the phone, Xu Dashi didn't see his embarrassed expression.
But even if he couldn't see it, just based on Guo Qingchen's silence at the moment, Xu Dashi could guess that Guo Qingchen was feeling depressed and a little embarrassed at the moment.
"The drama 'Broken Continent' had a huge investment, and Director Tan tried to keep the actors' salaries as low as possible, putting all that money into production. It's not that he couldn't find actors with high popularity, but he was more focused on the quality of the drama," Xu Dashi said. "That's getting off topic. Ke Feng did invest a lot, much more than 'Nine Heavens'."
"If Broken Continent doesn't perform well, Kefeng will suffer heavy losses," Xu Dashi said. "Compared to the investment in Nine Heavens, Kefeng must first ensure that Broken Continent at least doesn't lose money."
"The high cost of 'Broken Continent' is their business, and has nothing to do with 'Nine Heavens.' It's inappropriate to suppress 'Nine Heavens' promotion just because of its high cost," Guo Qingchen said. "Honestly, if 'Broken Continent' has such a high cost and still doesn't perform well, it means the show is indeed not good, and it has nothing to do with the production costs. Aren't there many examples of high-budget movies that have failed? The performance of 'Broken Continent' is their own business, so why should 'Nine Heavens' be sacrificed?"
"Originally, there was no need to sacrifice 'Nine Heavens'," Xu Dashi said coldly. "Originally, we had already formulated a promotion plan for 'Nine Heavens', which was on the same level as 'Broken Continent'. We were also very optimistic about 'Nine Heavens'. But it just happened to be such a coincidence that 'Nine Heavens' was launched at the same time as 'Broken Continent'."
"Although both are produced by Kefeng, Kefeng's primary goal is to make money," Xu Dashi said. "However, Director Guo, don't worry. The promotion is just temporarily inferior to Broken Continent, but it doesn't necessarily mean it will always be inferior, right?"
"To put it bluntly, it still depends on the performance of the two dramas." Xu Dashi comforted Guo Qingchen with a big pancake. "'Nine Heavens' performed well, so it doesn't need much promotion. It still has audiences and good reputation. Nowadays, no amount of publicity can compare to word of mouth."
"Take the show 'Interlaced Timeline' that just finished airing last month. No one was optimistic about it at first, and the first episode had very low views. But through word-of-mouth, more and more people watched it. In the end, wasn't it thanks to word-of-mouth that it finally became a hit?"
Guo Qingchen wouldn't fall for that trick and said, "Word of mouth is one thing, but it also depends on publicity to attract audiences. Otherwise, no one will watch it, and who knows if it's any good."
"Director Guo, Kefeng isn't stopping us from promoting it, so you don't have to worry." Xu Dashi said slowly, not realizing Guo Qingchen's anxiety. "Although it's not as well promoted as Broken Continent, it's still getting some promotion."
"Besides, as I said, we have to wait and see how the two dramas perform after they air." Xu Dashi said with the last bit of patience, "If 'Broken Continent' doesn't perform well, Kefeng won't be able to continue promoting it. Kefeng also needs to cut its losses in time. At that time, it will depend on how 'Nine Heavens' performs."
Xu Dashi threw Guo Qingchen a bait. "If 'Nine Heavens' performs well enough, all the promotion will naturally be tilted towards 'Nine Heavens'. If 'Nine Heavens' can make up for the losses from 'Broken Continent', or even make a profit, that would be perfect."
"When the time comes, Ke Feng will definitely spare no effort to promote Director Guo's next film. Not just the next one, but for your future projects, Director Guo, no matter who you meet, even if they have a schedule conflict like this one, they will have to make way for you."
Listening to Xu Dashi's words, Guo Qingchen seemed to have imagined the scene where "Broken Continent" flopped and all the promotional resources were tilted towards "Nine Heavens".
Before the show even aired, Guo Qingchen already felt that Broken Continent was doomed to fail.
Guo Qingchen also knew that at least today he would not be able to get any other answer from Xu Dashi.
Today, Kefeng’s promotion of “Broken Continent” cannot be changed.
But at least with Xu Dashi's words, as long as "Nine Heavens" can surpass "Broken Continent", the promotional resources will come back.
Guo Qingchen hung up the phone.
We also arranged publicity and quickly set up hot searches.
At eight o'clock in the evening, when "Nine Days" was broadcast, it quickly became a hot search.
Although Guo Qingchen already knew that it was impossible to make Xu Dashi change his mind about today's promotion.
But he still couldn't help it, and he would click on Kefeng Video every once in a while to see if there were any new promotions for "Broken Continent" and "Nine Heavens".
As a result, at 7 o'clock in the evening, I saw the featured page of Kefeng Video. In the small circular window in the lower right corner, the four big words "Broken Continent" were clearly marked.
Guo Qingchen was curious about what kind of promotion this was, so he clicked on it to take a look.
A new window pops up.
【Watch "Broken Continent" and get a free membership.】
【Click to enter the event details page. 】
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