"I'm tired of seeing marketing. Do you really think netizens are fools and can't tell that marketing accounts are paid?"
"I just finished watching the first episode, and the 50-cent special effects blinded me. Director, are these special effects serious?"
"There's also a secluded path, and the vibrant background looks like it was taken with the floral bed sheets my grandmother used at her wedding."
Guo Qingchen looked at these comments and was so angry that he couldn't breathe. The anger was stuck in his chest, making him feel uncomfortable.
Guo Qingchen thought about it, and although it was not on the hot search, he still manually searched for "Broken Continent".
Then I saw that the square was full of praise.
"I'm recommending Broken Continent! Go show it to me!"
"The picture quality is truly movie-level, and even the actors' acting is movie-level."
"Let's not talk about Guo Shaoyu, his acting has been very stable. But Xu Miaotong really surprised me. I didn't realize her acting was so good before."
"Maybe it's because the director taught her well, her acting in this movie is really remarkable."
"YJGJ, not just Xu Miaotong, all the actors' acting is online. There are many actors with good acting skills but little fame. It's really good."
“I hope there will be more conscientious dramas like this.”
"Broken Continent YYDS!"
"The special effects in 'Broken Continent' are amazing. The director must have put all his investment into this. Aside from Guo Shaoyu, the other actors in this drama probably didn't get paid much."
"I heard that Guo Shaoyu also received a friendship price this time, so the remuneration for this drama really only accounts for a small part of it."
"Please make more dramas like this. It moved me to tears. I don't want to be blinded by dramas starring traffic stars with no acting skills anymore."
"Yes, it's time to sound the alarm for the industry. This is no longer the era where you can just find a few popular actors with a lot of fans and expect the audience to buy into the show."
"Only a good drama is the real deal."
"It's no exaggeration to say that Broken Continent has the best special effects of any TV series I've ever watched. YJJC!"
"Some vaporized horse special effects cursed and exited the group chat."
Guo Qingchen always felt that these people, while praising "Broken Continent", were also implying something about him.
The male and female protagonists in his dramas are all high-profile actors.
Guo Qingchen clicked return angrily, not wanting to read these comments anymore, as he felt it was strange.
Now, to be honest, the first episode of "Broken Continent" has been aired, so why hasn't it become a hot topic yet?
When he was wondering, the publicity team called him on WeChat to answer his questions.
"Director, I just saw a lot of clips of 'Broken Continent' on Flash!" the publicity said, "They were all posted by some video editing bloggers, and their number of followers is over 500,000."
"It's just a few hundred thousand fans." Guo Qingchen didn't know much about Shanpin short videos. Comparing it with the number of fans on Weibo, he felt that the number of fans on Shanpin was too small and not worth worrying about.
"The number of followers on Shanpin isn't as exaggerated as on Weibo. A few hundred thousand is considered a high-traffic Shanpin. Over a million is considered a very large Shanpin. The price of an ad starts at one million, and then increases depending on the length and content," the publicity explained. "That's because Shanpin doesn't have as many zombie followers as Weibo. Many people on Weibo buy followers to look better. Where do those bought followers come from? They're all fake. But on Shanpin, at least 90% of the users are real."
Are there any fake users?
It is not ruled out, but it is indeed much more real than the data on Weibo.
"And Flash is different from Weibo. If you don't follow an account on Weibo, it can only appear on your Weibo homepage through reposts by your Weibo friends. Of course, you can also pay to be on the homepage, which is like buying an advertising space for yourself. But this is still not as high as Flash's refresh rate." The publicity explained.
"Shanpin uses big data to analyze which content users are most interested in on a daily basis. For example, pet owners and pet lovers often search for pet-related content, so Shanpin frequently pushes pet-related short videos. Those who enjoy beauty products will frequently see short videos related to beauty and skincare. It also includes content you frequently see online, such as posts about celebrities or TV series on Weibo. Shanpin can even accurately capture big data on content mentioned in WeChat chats."
"Flash videos generally last about 30 seconds, and some are only two or three minutes long. Therefore, users will constantly refresh the video feed at a very high frequency, constantly swiping out new videos. Videos made by flash masters who edit films and TV series, especially those with a large number of followers, will appear in front of users with a very high probability."
"This passively refreshed video is much more useful than the trending search results that require users to actively click on it, and it has a greater chance of appearing in front of users."
Guo Qingchen frowned and downloaded the flash video with a skeptical attitude.
After registering an account, I tried to swipe it.
Each video is just a few dozen seconds long and you can finish watching it in the blink of an eye.
After watching it, he swiped his finger across the screen and the next video appeared immediately.
The content above is quite interesting, and I can't stop scrolling without realizing it.
Before I had scrolled a few times, I came across a clip from "Broken Continent".
Guo Qingchen clicked on the comments to see netizens' feedback.
"What kind of play is this?"
"The name of this play is, eyes that are no longer needed can be donated to those in need."
"With such an obvious introduction and hashtag, people still ask what show it is?"
"A drama recommended by the film and television industry, the music industry, the painting industry, the writing industry, and the academic community, and yet there are still people who don't know about it? Village Network?"
"Drama Title: Broken Continent"
When I swiped to the last one, it was like turning on some kind of switch.
If you watch it again later, you will find that 8 out of 10 videos are clips of Broken Continent.
Moreover, the overlap rate of the content of the clips is relatively high, and there is not much new content.
Otherwise, netizens have already watched "Broken Continent" on Flash Video, so who would go to Kefeng to watch it?
Guo Qingchen finally understood. "I was wondering why there was no promotion for Broken Continent on Weibo. Turns out they're promoting it on Flash."
The main force of previous publicity was on Weibo.
But in order to prevent rebellion from netizens on Weibo, the main propaganda force today has shifted to these short video platforms.
Although there is some overlap among users, the impact is not significant.
The users of short videos are more down-to-earth.
It can reach many user groups that Weibo has not been able to cover.
*
The Tan family is sitting together watching Broken Continent.
Because it was a webcast, the family went to the audio-visual room and used a projector.
"This is my second brother's song." Tan Mo said excitedly when the opening song came on.
They don’t even want to miss the opening part.
Continue read on readnovelmtl.com
