You can call me sister-in-law
In December, on the rooftop, the sky was gloomy and the wind was cold.
Everyone downstairs looked up at the rooftop: the guards, the internet celebrities broadcasting live, the passers-by watching the excitement, and the cars driving around the corner with difficulty. Add the black and white color scheme and the desolate tone, and it was an absurd picture.
However, what happened on the rooftop was even more absurd.
The wind was so strong that everyone's hair was messed up. Some people wanted to jump off the building, while others were standing in the windward angle to broadcast the live broadcast.
This was the first time Yu Li showed her face since the last press conference. If it weren't for Tia's incident, everyone's focus would have been on her appearance. But then again, if Tia hadn't caused trouble, she wouldn't have gone on stage.
Her appearance will bring more heat to this incident.
Attendees tried to stop them, but it seemed a bit out of place in such a serious situation. Zheng Zhihe pointed at Zhu Luoqi and said, "The people who are about to jump off the building are live streaming."
Everyone: ...
The firefighter was about to say something, but Zheng Zhihe walked over and whispered, "Our representative did it on purpose. She can help persuade them to come down."
The firefighter looked suspicious.
Zheng Zhihe: "Just watch."
The live broadcast has started, and both ISG's media department and Hong Baolin are focused on Yu Li. Everyone is on edge under the high tension.
Yu Li pointed at Zhu Luoqi as if nothing had happened. "Designer Zhu's last wish was to see me. Now that he's seen me, Designer Zhu can jump off the building."
Zhu Luoqi:?!
Viewers: ...Huh? Isn't this a bit too sudden?
Zhu Luoqi was so angry that she stood up. "So ISG's image could be even worse. You're really going too far to treat someone who wants to commit suicide."
Yu Li looked over and asked, "Designer Zhu doesn't want to jump off the building again?"
Zhu Luoqi froze. Kong Yizi had told her to jump off the building, specifically to embarrass ISG and, by the way, drop the lawsuit against Tia and her. She was so daring to live, it was impossible for her to jump off the building.
Yu Li: "Since you don't want to dance, then it's my turn."
Mo? What's your turn?
"I also want to jump off the building. Like Designer Zhu, I have a wish."
Yu Li took off the necklace from her neck, and the camera moved forward so that everyone in the live broadcast room could clearly see what the necklace looked like.
"I haven't seen it. It wasn't at the last new product launch."
"Go to the ISG official website and search it."
"What do you mean?" Zhu Luoqi couldn't help but ask.
Yu Li's eyes fell on the necklace. "This is ISG's latest design, a new product that hasn't been exhibited yet. My wish is to use it to restore ISG's reputation and let everyone know what kind of company ISG is."
ISG, what kind of company is it?
Everyone fell silent. A week ago, no one knew much about ISG, or even knew it. A light luxury brand was destined to be out of reach for some people. Except for those who were rich and liked to buy accessories, everyone else would just swipe their swipe and buy it.
A week later, all they knew about ISG was "beautiful jewelry, young designers, a wronged company, and a minute of pity," and that was it.
It's just online entertainment, just watch it, don't take it too seriously, it will be forgotten in less than a month.
But in this situation, this person said he wanted to introduce ISG to everyone. At least he really loves this brand, right?
Leave a comment and say “Tell me what you want”.
Yu Li didn't read the comments; she didn't bother. She began explaining the shield necklace to everyone, following the understanding she had with Wu Qingyu. Before the suicide, she was still trying to figure out how to launch the product. Now, Tia was not only willing to spend money but also provide her with a platform.
"The shield is divided into three parts: the shield itself, the spear on the left, and the crown on the top."
"The shield itself means defense, and by extension, protection. This product itself is also part of ISG's winter 'Guardian' series. But we have already designed enough 'Guardian' jewelry before, so we want to give a different meaning to the last piece of jewelry in this series."
"It means proactive protection. The shield represents ISG's willingness to not cause trouble, and the spear on the left represents ISG's fearlessness. If anyone insists on challenging ISG's authority, we will attack when it's time to do so. Even if the road ahead is filled with difficulties and dangers, victory will ultimately be ours."
"The blade at the tip of the spear sinks into the crown at the top, symbolizing the Throne of Thorns. ISG is a very young brand, but no one says young brands can't aspire to the top. We've had this dream since the beginning, and we understand how difficult the road to the top is. We might collapse halfway, but who cares."
Yu Li shrugged, her delicate face showing a fearlessness in the face of difficulties. "As long as we don't collapse at this moment, ISG's upward climb won't be stopped."
As soon as he finished speaking, Zhu Luoqi, who had been quiet for a long time, started to go crazy. I was about to jump off the building. You are explaining the product to me. It’s so insulting. Why should I listen? My mood is the most important thing now.
Yu Li gave her a direct look. If it was Li Xianzhu who was here, Zhu Luoqi would not dare to say a word, but Yu Li was still young. Youth means unlimited potential, but youth also means being looked down upon, so Zhu Luoqi dared to interrupt her.
But after this look, Zhu Luoqi retreated and her breathing involuntarily paused.
Kwon Wook-ri already has her own aura.
Yu Li looked at Zhu Luoqi and said firmly, "ISG is the king. We protect all we wish to protect and attack all those who are disadvantageous to us. The tricks Tia used on ISG will definitely backfire on Tia herself. ISG, shrouded in mud and dirty water, will eventually be cleansed of its stains and reveal a clean face."
At this point, netizens have collectively given positive reviews, such as "an unprecedented interpretation", "I was convinced by her when something big happened", and "As a marketing student, I have started to recite it word for word".
However, Yu Li wasn't finished yet: "This shield is not only for ISG, but for everyone."
"No, there should be a qualifier, applicable to all those who are slandered, attacked without reason, and targeted by those with bad intentions."
You could say “everyone,” but “everyone” is far less attractive than a target group with a qualifier.
There are many people who encounter the above situations in life, and they will subconsciously listen as long as someone points it out.
"Does anyone still remember ISG's original product? The 'Character Design Series'?"
Netizens said they remembered it because there was a peculiar product inside, a halo with sparkling gemstones, which was only big enough to be worn on the head and could not be worn around the neck.
When the media asked what it meant, ISG replied that it was specially prepared for "NPCs" because successful people did not need it.
Its name is "Protagonist Halo".
This explanation made everyone laugh at first, and even people who didn't pay attention to the jewelry industry had heard of it. It also led to the "protagonist halo" having sales that exceeded expectations.
There are few successful people in the world, but many ordinary people. If I can't be the protagonist, I might as well give it a try.
Yu Ri has hardly smiled since the show started, and her previous introduction was also expressionless, but she suddenly smiled here. Not to mention netizens, even Zheng Zhihe was stunned. Such a gentle smile came from Kwon Yu Ri?
She was so scared that she trembled.
The live broadcast room was boiling:
"Oh mo oh mo, she smiled, and the ice here melted."
“It feels like spring has arrived.”
"By the way, does anyone still remember why we started live streaming in the first place?"
Huh? Looks like Tia's designer wanted to jump off a building, but hasn't done anything yet.
"Even if she plagiarized, how dare she jump off a building? So many people coming to her rescue is a complete waste of social resources."
"How could someone reveal their company logo and then say they were going to jump off a building? They'd probably just hang it on their forehead."
Yu Li smiled and lowered her eyes while fiddling with her hair, looking embarrassed to outsiders, but in fact her gaze was fixed on Zhu Luoqi.
Warning Zhu Luoqi not to act rashly, she raised her head and said, "The sales leader at the time was 'NPC character design,' which means that most people in the world think of themselves as ordinary people, that is, NPCs that appear around the protagonist, speaking ordinary words and doing ordinary things."
"Among these people, quite a few are like this. They never cause trouble and just want to live a good life, but trouble always finds them."
She tilted her head: "Same as ISG."
With the previous incident between ISG and Tia as an example, everyone started to chime in. Yeah, I don't want to attack others, but they always attack me for inexplicable reasons, even when it's not my fault. I have no place to vent my anger.
Yu Li continued, "Designer Wu Qingyu told me in detail the inspiration for her shield design. At the time, she was under great pressure from Tia, who accused her of plagiarism."
Was it designed by Wu Qingyu? Netizens have an impression of Wu Qingyu because of his age and talent.
"Her exact words were—" Yu Li left enough suspense before speaking, "Let all those bastards who slandered and smeared me die. All the negative attacks directed at me rebound!"
…Um?
Did you just say a bad word?
——But this dirty talk sounds so good. The people who bullied me are just bastards.
Yu Li: "Just because I say I'm an ordinary person doesn't mean you can do whatever you want to me. In my world, I am the king. I can be the one you bully, or the one who hurts you. My sharp blade is always pointed at you. Everything depends on my will."
"Perhaps this statement is a bit cumbersome and can be simplified."
"This shield has two meanings. One is to eliminate the negative influence on the wearer, and the other is to rebound all attacks directed at the wearer."
At this point, Yu Li put the necklace back on her neck. "ISG's name is engraved on the back of the shield. It represents Designer Wu's most sincere wishes for ISG. This concludes my introduction."
After he finished speaking, the live broadcast room was already filled with "Don't say anymore, I'll buy it!"
"I didn't want to buy it until she said it was a rebound. I was too dumb to argue, so I said, 'Wearing this necklace can express my feelings.' That's when I thought about it and I wanted to buy it."
"Can you engrave your name? I want to order one for my friend who's always being bullied."
"It's really interesting, and the meaning is great. ISG has already won the match against Tia, right? If I wear it, I can be invincible too."
ISG’s official website has posted an introduction to the new product, which is even more detailed than what Yu Li said on the spot. The name alone has several levels of interpretation.
However, the promotion has ended here at Yu Li. Looking at Zhu Luoqi, Zhu Luoqi is in a daze.
"Designer Zhu, my wish has been fulfilled. Now you can jump off the building."
Zhu Luoqi came back to her senses in a daze and then felt embarrassed. She was actually fascinated by what she was listening to. As a designer herself, she was easily attracted by design concepts and inspiration. Kong Yizi must be going crazy now.
"Aren't you going to jump off the building too?" Zhu Luoqi pointed downstairs and asked why they were holding her back.
"Yes, I'll jump if you do." Yu Li approached Zhu Luoqi step by step. She was afraid that Zhu Luoqi had long forgotten why she wanted to see her in the first place. "Your wish has been fulfilled. You can't be asking me to ask ISG to withdraw the lawsuit. How can someone who is not afraid of death be afraid of being sued?"
Ahem, others felt ashamed for Zhu Luoqi. Seeing this, they felt that Zhu Luoqi did not really want to die, but just wanted to threaten ISG with death.
"Don't come over here!" Zhu Luoqi shouted, finally remembering that she was seeking death. Quan Yuli told her purpose, and she was now in a difficult situation.
He had to pretend to be righteous and awe-inspiring on the surface: "I told you, it's you who won't give me a way to live, not me who doesn't want to live."
"You have so much, but I have nothing. I was born in—"
"Shut up." Yu Li interrupted Zhu Luoqi directly. Was she trying to use a self-torture tactic to elicit sympathy and then manipulate public opinion to pressure her into withdrawing the lawsuit? She was dreaming.
"I have no interest in your miserable past. If you want to jump, jump. If you don't want to jump, get down. You said so many things that I can't even tell which one is your last words."
Everyone present was stunned, and those watching the live broadcast were also stunned.
Although I know Zhu Luoqi wants to play the victim, but this "last words" is a bit too direct? In front of the public, shouldn't it be gentler?
"Honestly, it's pretty cool."
"I'm fed up with the warm and sunny persona. The person in front of me is my mortal enemy. Why should I apologize to her and persuade her to come down? If that's the case, I'd rather jump off the building."
"If only Wu Qingyu's breast ducts were unblocked all of a sudden."
Zhu Luoqi was confused. She didn't know Quan Yuli. She just did what Kong Yizi asked her to do. Before going up to the rooftop, she watched several videos of people jumping off buildings. She felt that she had grasped the essence of it, so she came up.
But why doesn't Kwon Yu-ri play by the rules?
"Are you going to jump or not?" People downstairs kept making noises.
Zhu Luoqi looked down at the bottom of the building and felt dizzy and scared. She had a slight fear of heights and kept looking up because she was afraid of seeing the distance between the rooftop and the bottom of the building.
If she jumped from this height, she would be smashed to pieces.
Thinking further, Zhu Luoqi stopped again when she thought of Kong Yizi.
After a long pause, she trembled and asked Quan Yuli, "What if I jump and you don't? You have ISG, you have a bright future, are you willing to give it up?"
The wind was getting stronger and stronger, and Yu Li's hair was messed up because she was in the leeward position. She liked to stay bright and beautiful at all times, and really didn't want to continue wasting time with Zhu Luoqi.
"You mean I jump first?"
Zhu Luoqi's heart stopped beating, and the thought could no longer be suppressed. If Quan Yuli jumped off the building, would it be considered that she had completed the mission perfectly?
"Yes." Thinking about it, she said firmly, "You jump first."
Yu Li shook her head: "What if I jump and you don't jump?"
Zhu Luoqi blurted out: "I swear I will keep my promise!"
Yu Li: "Your credibility has long been ruined."
The plagiarist dares to swear, what a joke.
Zhu Luoqi understood what Yu Li meant, her face turned red, and the situation became deadlocked again.
"How about this," Yu Li finally came up with a solution, "Let's hold hands. If you jump first and find that I haven't jumped yet, you can pull me down. The same goes for me."
"This is a perfect solution. If you really want to jump off the building, you will definitely agree to my method."
The implication is that you would not agree if you don't want to jump.
The firefighters were in a hurry. They were originally only going to save one person, but now they wanted to save two. He wanted to step forward to stop them but was stopped by Zheng Zhihe: "Don't worry, nothing will happen."
Yu Li had already extended her hand towards Zhu Luoqi. Seeing this scene, everyone, whether upstairs or downstairs, online or offline, went crazy.
So exciting! So exciting!
Zhu Luoqi finally panicked as she looked at the white jade-like hand. How could it be? How could it be? Was she really going to jump? No, no, she didn't want to die.
But if she goes down from here, Kong Yizi will not let her go, and she has not achieved any of her goals.
"Then you, come here." She said reluctantly, her mind working at high speed. She wanted to hold Quan Yuli back first, and then think of a way...
Yu Li walked closer to Zhu Luoqi step by step. The rooftop was stepped and had no walls. She raised her foot and reached the highest step.
The next moment, he held Zhu Luoqi's hand.
In the cold wind, two figures stood on the rooftop.
Zhu Luoqi's hair stood on end. Her sixth sense told her that something big was going to happen. She looked at Quan Yuli and found that her eyes were full of malice. At the same time, a force came from her hand, as if she was going to push her down.
She screamed in fear, saying that nothing was more important than life, and that going to jail was better than jumping off a building. She didn't want anything anymore, she just wanted to stay alive.
"I don't want to die, I don't want to die! It was Kong Yizi who asked me to do this, it was Kong Yizi! I don't want to jump off the building!"
Before she could finish her words, she was pushed and felt a sense of weightlessness. Zhu Luoqi thought Yu Li pushed her down and screamed even louder.
"Ah! Ah! I don't want to die!"
"Shut up." The firefighter couldn't help but yell, realizing that this was the right word to use at this time, his eardrums about to burst. "Look where you are, you're not dead."
It turns out that he really was pretending to jump off the building, what a waste of resources.
Not dead? Zhu Luoqi opened her eyes cautiously. The sky was still gloomy, with white confetti falling from above.
There was solid ground beneath her. She pinched her flesh and it hurt, but she was still alive.
Suddenly, her eyes fell on the rooftop, where Quan Yuli was standing and had not come down yet.
The mocking looks from the people around her made her feel ashamed, and all her strength left her. She knew she had lost completely.
It turned out that Kwon Yu-ri did not want to jump off the building. Everything she did was just to push her towards the rescuers when she was grabbed.
It's over, all over.
Zhu Luoqi closed her eyes and let the firefighters take her away.
After dealing with Zhu Luoqi, the people on the rooftop noticed that Yu Li was still standing there. "Hey, you can come down now. The matter has been resolved. Thank you."
Yu Li didn't move, but stretched out her hand again, and something white fell on her fingertips.
It's snowing.
Snowflakes fell layer by layer, the noise of the crowd faded away, leaving only the sound of melting.
In fact, it is not the first snow, it snowed at the beginning of the month.
But the snow back then seemed different from now.
Everyone looked at the woman at the highest point. The wind blew up her skirt, and her delicate face was looming in the wind and snow. People were coming and going everywhere, and only the place where she stood was a large empty space.
Isolated from the world, floating like a fairy.
Yu Li and Zheng Zhihe jumped up and waved their hands, trying to remind the other party that it was time to leave.
ISG's media department was already packing up their equipment and preparing to shut down the live broadcast, but Hong Baolin remained motionless.
Looking at the people up there, Hong Baolin's eyes lit up. If she were given the chance, she could make today's events spread all over the country.
Yu Li looked at the snow and felt that today was probably her lucky day and that heaven was helping her.
"When I introduced the shield necklace, I seemed to have forgotten its name, but the official website should have released a detailed introduction to it."
Yu Li said, and everyone present was stunned. Netizens in the live broadcast room flooded the screen saying that they had seen it on the official website.
"Its name..." Yu Li's gaze fell in the direction of Hong Baolin. She was not looking at Hong Baolin, but at Hong Baolin's live broadcast camera. Stared at by such a meaningful gaze, netizens in the live broadcast room couldn't help but hold their breath and subconsciously read out the name.
——I am winter.
Not afraid of wind and snow.
It just so happened that ISG defeated Tia, it just so happened that Kwon Wook-ri exposed Joo Luoqi's conspiracy, and it just so happened that when Kwon Wook-ri reached the top, it started snowing.
“I’ve never had such a clear understanding of a brand.”
"What do you mean by knowing each other or not? Ahhhhhh, I'm crazy, I'm crazy!"
"ISG! ISG! ISG!"
In a panic, Zheng Zhihe received a call from the business department. The new product was a hit, sales were skyrocketing, and orders were scheduled for three months later. Even the previous "personality series" was reborn.
Zheng Zhihe hung up the phone in a daze and looked at Yu Li, who had already come down the stairs.
The live broadcast was closed amid the howling of netizens. Yu Li returned to Zheng Zhihe and asked Zheng Zhihe and Hong Baolin to add each other's contact information to facilitate the settlement of wages.
Seeing that Yu Li was about to leave, Hong Baolin mustered up the courage and said, "I have a screen recording of the live broadcast. Can I edit it?"
Yu Li turned around and saw Hong Baolin blushing with excitement like a fan who had fallen in love with her. "I can capture your most beautiful moment, I promise."
It doesn't sound like a promotional video for a new product, it sounds like hers.
Yu Li left without saying anything. Zheng Zhihe patted Hong Baolin on the shoulder and said, "You go first."
Hong Baolin opened her eyes wide. Does this mean she agrees?
Returning to the car, Zheng Zhihe didn't start it immediately. She first looked up online comments from netizens. Almost everyone gave the same evaluation: "Absolute."
"I thought her last words were a bit excessive and rude to me, but when she pushed the person who was jumping back, I realized she did it on purpose. She just wanted to distract the person so that she could save him."
"She's actually a person who appears cold on the outside but is actually warm-hearted. I like her so much."
"When I placed the order, it reminded me that my balance was insufficient. What? How can there be insufficient balance here? Do you know what I bought?"
Zheng Zhihe felt relieved. The matter was concluded successfully and ISG was truly famous nationwide this time.
It has even spread abroad.
She turned around and told Yu Li that the gifts for the Cui family were ready: "Now take a good rest, the New Year is coming soon."
Yu Li nodded, ignoring the messages from all sides on her phone, and closed her eyes.
Recalling something, she said, "Poor Yizi."
Huh? Zheng Zhihe pricked up her ears. Why did they mention Kong Yizi?
Yu Li: "Zhu Luoqi said Kong Yizi's name in public. She should be investigated, right? It's almost New Year's Day, and she can't live a peaceful life. How pitiful."
Ah, I see. Zheng Zhihe smiled and agreed: "Yes, I think so too."
Then he arranged for someone to report it.
The next few days were uneventful, at least for ISG. The new product sold like hotcakes, their reputation soared, and their representatives received generous bonuses. Life, it seemed, was perfect. As for Tia, who cared if it went under?
12.31, New Year’s Eve.
Yu Li gave her employees a day off. After finishing her work during the day, she took some gifts and went to Cui's house with Cui Ze in the evening.
There are so many gifts that the trunk is full.
Every time this happened, Cui Ze had the illusion that he was a son-in-law returning to his parents' home.
Of course, Yu Li didn't need to come to take the gift. She followed Cui Ze into the hall empty-handed, and someone immediately stood up on the sofa.
Before Yu Li could react, Cui Ze was already standing in front of her.
She understood that the man was Choi Jung-woo.
Pushing Cui Ze away, Cui Zhengyu called her name, looking uneasy: "Yu Li."
Before Yu Li could respond, Cui Ze sneered.
"Did you eat the last name in front? If you don't know that character, you can call me sister-in-law."
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