Chapter 11: Activities in Progress - Creating a Unique Culture for Meow Meow Farm...
The tasting event was finally scheduled for a week later.
Shi Wan discovered while searching online that a large local pet-friendly shopping mall would be hosting a pet-themed gathering over the weekend.
Many pet food companies have applied for booths, and some handmade bloggers have prepared knitted pet clothes, bibs, toys, and other items.
Shi Wan immediately made a phone call to the organizer to learn about the application qualifications, and then compiled the relevant materials and sent them to the person in charge's email address.
The work over there was very efficient. After the review was passed, a stall fee was required, which Shi Wan paid readily.
You can't catch a wolf without risking your cub, and besides, she believed that the temporary investment would bring long-term profits.
It's fortunate that her savings are still enough for her to manage for now, otherwise she would really be in trouble.
The person in charge was very friendly and even reminded her to set up her own stall.
This was Shi Wan's first time participating in such an event. She charged forward with sheer enthusiasm. Fortunately, she listened to advice and, after hearing the person in charge's suggestion, immediately sought outside help to prepare for setting up the booth.
Wang Zhizhi searched for a lot of information and styles online for Shi Wan to refer to, and also offered some of her own suggestions.
After summarizing the records, Shi Wan began to draw a sketch based on the data.
Although the drawing is a bit ugly, it's enough for her as long as she can understand it.
We spent a little money to hire a graphic designer and an illustrator. Shi Wan was responsible for dictating and providing the images, the illustrator was responsible for creating the artwork, and the graphic designer was responsible for producing the final prints.
The overall style continues the system's light green and light yellow tones, with hand-drawn cartoon cats filling the four corners.
They're so cute you can't help but stop in your tracks.
The artist even specifically messaged her to ask, "Boss, are you planning some kind of IP collaboration?"
Shi Wan was both amused and exasperated. "No, it's just that the company's new product needs to be promoted, so we changed the packaging to something cuter."
The artist was quite disappointed, saying, "I thought you were going to release some kind of cultural and creative product... Boss, you take such good care of your cat, I thought it was an internet celebrity cat."
Shi Wan thought that it wasn't now, but maybe it would become an internet celebrity cat in a while.
The graphic designer provided the images, and Shi Wan immediately placed more orders, including roll-up banners, canvas bags, and packaging boxes. She also created coupons and feedback questionnaires with QR codes.
When the production period was over, Shi Wan could finally breathe a sigh of relief. She also made copies of the quality inspection reports and related certificates she received so that she could easily take them out and display them on the day of the tasting event.
Then, fifty tasting gift packs were also put on the online store associated with the official account, which started one day later than the offline event.
Packaging boxes and coupons will also be available; Shi Wan is ambitious and wants to create a unique IP that belongs exclusively to Meow Meow Mimi Farm.
Each pack contains three individually wrapped catnip biscuits and costs only one cent, but the customer needs to pay for shipping.
This is to ensure the effectiveness of the taste test; to put it bluntly, it's to screen the customer base.
The quality of the products produced by the farm will not be bad in the future. Although Shi Wan will not sell them at an exorbitant price, she does not want to sell them cheaply either.
Also uploaded was a video of Tangyuan acting as a model, which showed the relevant certificates and then featured Tangyuan performing a special segment on eating everything.
The video received mixed reviews after it was uploaded.
Some expressed their agreement and said they would definitely place an order.
Some people complained that Shi Wan didn't offer free shipping.
Some criticized her for trying to grab attention.
To be honest, Shi Wan didn't quite understand. She wasn't an internet celebrity selling catnip cookies through advertisements; she was a manufacturer.
Is this considered trying to grab attention?
Shi Wan didn't understand, but she didn't say anything.
After getting a general idea of the comments section and finding nothing seriously wrong, Shi Wan stopped paying attention.
She still maintains a frequency of one video per day. Pet owners follow Shi Wan's products, while those who don't own cats are simply "virtually raising cats" through her videos.
Each cat that appeared in the video even gained its own fans.
If they haven't seen their favorite cat for several days, they'll even leave a resentful comment under the video: "Boss, where's my cat? Aren't you going to keep it anymore?"
Shi Wan always felt good when she saw it.
She enjoys communicating with people like that.
Wang Zhizhi is that kind of person too.
So, the day before the event started, Wang Zhizhi was conscripted by Shi Wan to accompany her to set up the booth and work part-time as an employee.
Wang Zhizhi said that she finally had a break, so why should she work for you, the "landlord"? But her body language told a different story, and she knocked on Shi Wan's door early.
Shi Wan was still asleep. Yesterday, she rented a car and moved the farm's inventory to her rented house in the city.
Fortunately, she hadn't terminated the lease yet, otherwise she would have had to go to Wang Zhizhi's house to stay with her.
"Big sister, why are you sleeping again? You never seem to get enough sleep." Wang Zhizhi, carrying two breakfasts, was full of energy and running around Shi Wan's little house early in the morning.
"Where's the cat? Where's the cat? Did you bring any with you?"
Shi Wan yawned, sat listlessly at the dining table, and mechanically untied the knot of the plastic bag. "I didn't bring any. I was afraid they would be stressed in an unfamiliar environment."
Wang Zhizhi put down her bag and sat down opposite her, picking up her own bowl of tofu pudding. "Yeah, let's not bother them anymore. After all, our stuff is good enough, and we're confident!"
How are your preparations going?
Shi Wan took a big mouthful of hot tofu pudding and finally felt her brain clear up a bit. "It's not packaged yet."
She chewed on a fried dough stick, saying, "I only picked up the package last night. The express fee cost me a lot of money, otherwise it really wouldn't have made it in time. We can only work hard today to pack it up."
"I'll treat you to a seafood feast after the event."
"Come on," Wang Zhizhi smiled, revealing a dimple. "Let's skip the seafood feast. Just treat me to hot pot instead. I want to order two plates of tripe."
"Order, order, order three plates!" Shi Wan said with great enthusiasm.
After the meal, the two transformed into assembly line workers, and Wang Zhizhi was initially very excited.
"Shi Xiaowan, you've really gone all out!" Wang Zhizhi examined the pile of materials over and over. "They're very well made; I want them all."
Shi Wan handed her a portion, saying, "Take it, take it, consider it your bonus for today, farmhand."
Wang Zhizhi pouted, "No, you have to order me another cup of milk tea."
Finally, the two of them finished slurping up the milk tea and filled all the biscuits.
Exhausted, Wang Zhizhi collapsed onto the carpet. "Two plates of tripe are no good. Shi Xiaowan, I've raised the price. Can you also give me a plate of shrimp paste?"
Shi Wan was also exhausted, rubbing her wrists with a listless look in her eyes. "Add more, add more, I'll add until you get tired of it."
I didn't want to go downstairs to eat anymore, so I quickly ordered two bowls of snail rice noodles and slurped them down.
The next day, Shi Wan got up very early, picked up Wang Zhizhi in her van, and drove smoothly to the sunken musical fountain plaza in the mall.
There are already several rows of stalls set up here.
Many vendors were busy decorating their stalls.
Shi Wan took out two specially made gardening aprons with the logo printed on them and gave one to Wang Zhizhi.
Once everything is ready, we can get started.
Open the roll-up banners and arrange them neatly, one on each side for better visibility.
The hanging cloths and decorations were also arranged, and gift boxes, bulk products, and samples were placed on the table from left to right. The test reports were also placed for future reference.
The entire stall was covered in soft yellow and green, and cute hand-painted animals and photos of some real cats were strung together and hung up.
It makes people want to stop and look.
The cat grass biscuit gift box is actually the full-size product, with ten biscuits in a box, priced at 29.9 yuan.
Holding a stack of product brochures, Wang Zhizhi stood in front of the stall, already in the zone and ready to start her job.
There weren't many people early in the morning. Wang Zhizhi stood for a while before Shi Wan called her back, "Come back and sit for a while, otherwise you'll be exhausted when it gets crowded."
Wang Zhizhi sat next to her, carefully looking at the promotional leaflet. "Seriously, save me three boxes of these catnip biscuits. I'll transfer the money to you in a bit."
"Stop talking nonsense," Shi Wan posted on the official account, notifying local parents who wanted to participate in the tasting event that they could come over. "Would I shortchange my three godsons? If you run out, just tell me. As long as it's from the farm, I'll make sure there's enough."
Touched, Wang Zhizhi hugged Shi Wan's arm. She was small and very cute, and she came over with a smile, acting coquettishly, "Shi Xiaowan, you are so kind. I want to be your best friend for life."
Shi Wan patted her chest, "President Shi's broad chest is yours to lean on."
The two chatted and laughed, and soon their stall attracted curious customers.
"Miss, what do you sell here?" asked a girl at the next stall.
She was wearing a long dress, her hair was curly, and she had a market stall sign from the mall around her neck. She looked curiously at the cookies on the table.
"Some pet snacks. Today I brought cat grass biscuits, which are a new product from the company. I'm just promoting them," Shi Wan replied with a smile.
The girl walked up to the stall with great interest, picked up an individually wrapped catnip biscuit and examined it closely.
The upgraded packaging bag is now predominantly green with yellow accents, and the back features a large pink cat paw with some important information printed on it.
The front of the packaging reads "Cat Grass Biscuits," and below it, in smaller print, it says "Miaozhua is in operation, a joint product of Miaomiao Mimi Farm."
The girl carefully looked at the ingredient list, then picked up the report on the table to examine it. She was somewhat surprised, "The ingredients for your company's catnip biscuits are so clean, without any of those messy additives."
"Because the company has its own farms and formulas, it tends to focus on pure food." This was the explanation Shi Wan had prepared long ago. The biggest advantage of her products is their high quality and low additives, which will become her biggest selling point.
In today's information-saturated society, many people prefer to consume simple, straightforward foods for better health.
These people are clearly more willing to pay for clean food.
"How much are these?" The girl waved the cookies in her hand. "I have two cats at home. I'll buy them for them to try. If they like them, I'll buy more tomorrow."
Shi Wan took two pieces and put them into a small bag, along with a coupon, and handed it to the girl. "Today we're having a tasting event, so take this home for your cat to try. If you like it, you can scan the QR code on the bag to fill out our survey."
"Post your tasting feedback (text, pictures, and videos) and tag our official account. You can participate in other new product tasting events in advance. The coupons are valid for all items with no minimum purchase requirement and can be redeemed by scanning the code when you repurchase."
Hearing about this series of activities, the girl felt a strange sense of getting a good deal. "Such a great deal! I won't be polite then~ If my little one likes it, I'll definitely give it 500 positive reviews."
She returned to her stall and came back a while later with a small bag in her hand. "I just checked your official account. This cat toy and other small toys are homemade and are for your farm's cats."
Shi Wan was a little surprised, but she smiled and accepted the gift, saying thank you. The two exchanged contact information, marking their initial successful friendship.
"You mean... you have three pigs at home?"
A note from the author:
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The sky is overcast, perfect for sleeping...
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