Chapter 125: Live Stream of Merchandise Pre-sale – Merchandise Introduction and Pre-sale Sold Out Instantly…
On Saturday morning, Shi Wan got up early on time.
The reason is simple: Lin Yao sent a message last night saying that she would bring the final version of the merchandise samples today, and she even added three exclamation marks in her excited tone.
"There was a small problem at the packaging factory, but it's resolved! The finished product is absolutely gorgeous!!! Get ready to be amazed!!!"
So when Wan saw the two large cardboard boxes that Lin Yao unloaded from the car, she was already prepared to be "amazed".
But when she actually opened the box, she couldn't help but exclaim "Wow!"
The first box contained neatly stacked samples from the surrounding area.
At the top is Tangyuan's "Farm Owner's Majesty" acrylic standee. The multi-layered carving process makes the pure white fur texture distinct, and the heterochromatic eyes shimmer with blue and gold light in the sunlight. The phrase "Meow Meow Mimi Farm · Tangyuan Farm Owner Certification" on the base is printed with gold foil, exuding a low-key yet noble air.
Lin Yao proudly handed the standee to Shi Wan, saying, "Quickly feel it! The edges are specially rounded, so it won't scratch your hand! And this acrylic is a full five millimeters thick! It feels substantial in your hand, with a really high-quality feel!"
Shi Wan examined it carefully; it was indeed exquisitely made.
She couldn't help but lift the standee up to the sunlight, and the heterochromatic eyes seemed to be really sparkling. Even Tangyuan himself, who had come over to take a look, was stunned.
"Meow?" Tangyuan tilted its head, reached out its paw and carefully touched its own face on the standee, then looked at Shi Wan, its heterochromatic eyes filled with "Is this really me?"
“It’s you, the majestic farmer.” Shi Wan smiled as she placed the sign next to the cat tree. “From now on, we’ll put it here so that all visitors can admire your heroic figure.”
Tangyuan immediately puffed out its chest, circled the sign three times, and stood up like a flagpole with its tail upright.
The second box contained keychains and pendants.
Lin Yao laid out the entire set of samples on the table.
Tangyuan's heterochromatic eyes, chubby gradient fur, three-dimensional leopard print with gold dots, and a rotating pendant with a "family portrait" of four kittens.
Each piece is exquisitely crafted, with even the adorable cat chasing its tail on the keychain perfectly capturing its charm.
"The most amazing thing is this." Lin Yao picked up the Golden Dot keychain and gently squeezed it. The tear that was about to fall in the eyes of the aggrieved leopard cat actually trembled slightly. "I designed a miniature levitation device and then worked with the factory to make it. Although the cost was a bit high, the effect was worth it!"
Shi Wan took it and tried it out. Sure enough, with the movement of her fingers, the little teardrop would tremble gently. Combined with the golden airplane ear design, it was pitiful yet funny, funny yet a little heartbreaking.
"Netizens will definitely go crazy," Shi Wan asserted.
“Absolutely.” Lin Yao raised an eyebrow smugly. “But these are just samples; the mass-produced versions are still waiting in line at the factory, so…”
She drawled out her words and pulled a tablet out of her bag. "Shouldn't you consider pre-sales? It's not just about getting your money back, but also about letting the factory see how the market is heating up."
When it comes to pre-orders, only K-pop fans and anime/manga fans understand this stuff best.
Hold it in your hand and pinch it.
She hasn't even unleashed her big move, making blind boxes, yet!
Shi Wan took the tablet, which displayed the pre-sale plan prepared by Lin Yao.
The page is designed to be fresh and cute, with the farm logo and a banner at the top that reads "First Pre-sale of Meow Meow Mimi Merchandise". Below, various products are displayed in different sections, accompanied by Q-version illustrations drawn by Lin Yao and cute text.
The page with the glutinous rice ball reads, "Certified farmer, with an aura of authority. Place it on your desk, and clients will approve your drafts instantly (not really)."
Rou Rou's tagline is "Elegance never goes out of style, and you deserve the gentleness of Xisen Cat."
The gold-plated one is the most brilliant.
"Humble leopard cat online seeking attention. Buy it so it can have money to buy canned food for its wife and kids (it really will donate a portion to animal protection organizations)."
Shi Wan burst out laughing. "Who taught you this copywriting style?"
"I'm self-taught." Lin Yao patted her chest. "After all, I'm a veteran anime and manga fan who's been around the fanfiction community and snagged limited-edition merchandise. I know exactly what everyone wants."
As the two were talking, Chen Yu unloaded the third box from the car; it was a trial pack of cat food with the new packaging.
The light green packaging bag has a soft, matte finish in the sunlight. The front features a "Certified by Meow" logo with a serious-looking glutinous rice ball on it, while the nutrition facts label on the back is clear and easy to read.
The most ingenious part was the dried fish shape design at the seal. Lin Yao immediately opened a bag, and with a crisp "crack," all the cats in the activity room turned their ears in that direction.
Tangyuan was the first to rush over. The chubby little thing raised its head, and even the golden speck that was scratching at the glass outside the window instantly pressed against the window, its bright green eyes wide open.
Chen Yu adjusted his glasses and wrote in his notebook, "Cat food acceptance test, sample size four, all responses were positive."
Looking at his serious expression, Shi Wan couldn't help but ask, "Senior Chen, what will you use this data for in the end?"
“Writing a thesis.” Chen Yu said without looking up. “But more importantly, I want to build a model of an ‘ideal pet-keeping environment.’ Your farm is a good example. It has a high level of animal welfare, a harmonious relationship between humans and animals, and its commercialization is natural and seamless.”
He paused, then added, "Of course, if you need it, I can also provide a professional assessment report, which may be helpful for the farm's brand building."
Shi Wan's eyes lit up, and she readily agreed, "Thank you so much!"
“It’s mutually beneficial.” Chen Yu smiled, a rare occurrence. “After all, I can collect data here that is difficult to obtain elsewhere.”
In the afternoon, after seeing Lin Yao and Chen Yu off, Shi Wan returned to the main house with the samples and began to study the pre-sale and listing.
She first logged into the farm's social media account, and wow, there were 999+ unread messages, and the latest post already had thousands of comments, all urging people to buy the surrounding area.
"Did you see any succulents at Golden Spot today? When exactly will pre-orders open?! My wallet is itching to spend!"
Haha, she's a rich woman.
"President of the Tangyuan Fan Club: Farm owner standees! I want to buy ten! One for the office, one for the house, one for the car..."
Yes, this is a huge fan of tangyuan (glutinous rice balls).
"Everyday Life with My Little Spotted Kitten: Four Kitten Keychains! Please put them on sale soon! I want to collect the whole set to summon Shenron!"
Tsk, can it really be summoned...?
"A professional shipper for 100 years: Am I the only one interested in the moving teardrop on the gold keychain? I burst out laughing when I saw it in the video! I'm ready to buy it!"
Ugh, eating everything only...
Shi Wan scrolled through the comments, feeling both touched and a little pressured, and couldn't help but ramble on with a few words of response.
She took a deep breath, turned on her computer, and began building the pre-sale page following the tutorial Lin Yao had given her.
Product images, product details page, pre-sale rules, shipping time...
I filled in each item one by one, and by the time I finished, it was already evening.
Shi Wan rubbed her sore eyes and looked at the complete pre-sale page on the computer screen, feeling a strange sense of accomplishment.
“Then…” she murmured to herself, “let’s set the pre-sale for 8 p.m. tonight.”
After making the decision, she suddenly had a flash of inspiration.
Why not do a live stream?
This is a good opportunity to showcase the samples and let netizens see the real daily life on the farm, especially the heartwarming scenes of visiting relatives in Jin Dian.
Let's get right to it.
Shi Wan set up her phone stand and adjusted the angle. The background was the activity room, where Tangyuan was dozing on the cat tree, Rou Rou was lying on her side by the window, four kittens were rolling and playing on the soft cushions, and Shanfeng was lying by the door.
Outside the window, Jin Dian was already waiting on time, his face pressed against the glass, looking eagerly inside.
At 7:50 p.m., Shi Wan started her live stream.
At first, there were only a few dozen people, but soon, the number soared at a visible speed. She posted a live stream announcement on her account in advance, and it seems to have worked well.
"They're here! Front row!"
"Good evening, host! Will you be seeing any new products today?!"
"Look at that golden dot outside the window! Haha, it really does check in right on time every day!"
Shi Wan waved to the camera, feeling a little nervous since she hadn't broadcast in a while. "Good evening, everyone. It's me again, Xiao Wan. Tonight at 8 PM, we'll be starting our first pre-sale of merchandise. So before we start, let me show you some samples and the little stars from our farm this time."
She turned the camera to the samples on the table and introduced them one by one.
"This is a Tangyuan acrylic standee, with a multi-layered carving process. The heterochromatic eyes are specially treated..." As she spoke, she picked up the standee and held it up to the light, and the blue and gold heterochromatic eyes shimmered under the lens.
"Holy crap! It looks even better in person than in the pictures!"
"This quality is amazing! I'm buying it now!"
"Tangyuan! Look at me! I'm your fan!"
Tangyuan seemed to realize that she was being talked about, jumped down from the cat tree, and came close to the camera, her heterochromatic eyes curiously staring at the scrolling comments on the screen.
Shi Wan placed the standee next to him. Tangyuan looked at the standee, then at the camera, and then proudly puffed out his chest and meowed.
"Ahhh, tangyuan!!!"
Is it saying, "I am very satisfied?!"
"Screenshot taken! New emoji acquired!"
Next, I'll show you the succulent's keychain.
Shi Wan shook it gently, and the bell rang crisply.
Rou Rou raised her head, her silver-gray eyes looking at the camera with an elegant and composed demeanor.
Shi Wan placed the keychain in front of her, and Rou Rou reached out her paw to touch it, then let out a soft "meow" as a sign of approval.
"She's so beautiful! Her fur is practically glowing!"
"The plush texture of the keychain looks so comfortable!"
"Elegance never goes out of style! Xisen Cat is awesome!"
"Those in front, I, Mianmian, disagree!!"
When it was Jin Dian's turn, Shi Wan deliberately walked to the window.
When Jin Dian saw her coming, he immediately pressed his face even closer, his emerald green eyes filled with "Let me in."
Shi Wan took out his keychain and showed it to him through the glass; the shimmering teardrop trembled under the light.
“Jin Dian comes to see Rou Rou and the kittens every Saturday,” Shi Wan explained to the camera. “But because he is quite big, he’s afraid of scaring the kittens, so he usually stays outside the window. He can only come in for a while with Tang Yuan’s permission.”
As she spoke, she looked at the glutinous rice balls.
Tangyuan jumped off the table, walked to the window, and meowed a few times at Jindian.
Golden Point immediately perked up its ears, and the whole cat perked up.
Shi Wan opened the window, and Jin Dian carefully jumped in, landing lightly and silently.
He first walked over to Rou Rou, nuzzled her cheek, and then bent down.
Little Spot was the first to rush over, grabbing Golden Spot's tail and starting to gnaw. Although it didn't have teeth yet, it gnawed with great enthusiasm.
The other three kittens also gathered around, some climbing on his back, and some playing with his ears.
Golden Spot remained motionless, simply watching them tenderly, occasionally licking the kitten's head gently.
"Aww, so heartwarming! This adorable cat isn't mine... I'm so jealous..."
"Golden Point is truly a great dad..."
"The little one is watching! Such gentle eyes!"
The meatball is indeed watching.
She didn't participate in the play; she just lay there on her side, her silver-grey eyes quietly watching Golden Dot and the kittens.
Occasionally, when Jin Dian looks up at her, she will let out a soft "meow".
Shi Wan zoomed in and said softly, "Actually, the feelings between animals are sometimes more delicate than we imagine. Jin Dian comes every week, and although Rou Rou seems indifferent on the surface, he never stops him from interacting with the kittens. Tang Yuan, as the leader of the resident cats, not only protects the safety of her own cat, but also gives Jin Dian a chance. This mutual tolerance and acceptance is probably the most precious thing on the farm."
She said this in a gentle tone.
The comments section was quiet for a few seconds, then started scrolling even faster.
"Well said...so cultured, unlike me, all I can say is 'really good'..."
"That's why I love Meow Meow Farm—it's not just cute, it's also heartwarming!"
"I'm so moved I could cry! I'm going to buy tons of merchandise to support the farm!"
At 8:00 PM sharp, Shi Wan promptly uploaded the pre-sale link.
Then, she witnessed firsthand what it meant for a product to sell out in seconds.
The standee of Tangyuan (glutinous rice ball) is limited to 200 pieces and will be sold out in 30 seconds.
500 gold-plated keychains, one minute.
The Rou Rou and Four Kittens set, 300 sets, one and a half minutes.
Even the most expensive "Family Portrait" rotating pendant gift box, a limited edition of 100 numbered sets, showed "sold out" within three minutes.
Shi Wan stared blankly at the rapidly changing order numbers in the backend.
She knew it would sell well, but she didn't expect it to sell this well.
After all, the merchandise this time is much more expensive than before, and she thought people would hesitate.
The comments section went crazy.
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