Chapter 19 Cat-themed Shop: Building a Conscientious Enterprise with Quality and Warmth
Yo, Maine.
Big cat.
There aren't any Maine Coons on the farm; the largest dog we have right now is a Ragdoll.
Tangyuan (glutinous rice balls) could barely hold their own.
However, a size as large as Maine has not yet appeared.
If I'm not mistaken, this must be the guest the system was referring to.
Based on the task description and the introduction of the "maximum comfort" cat bed, it's safe to assume that this person is a high-quality employee.
Shi Wan saw her lying lazily in her nest, looking exhausted, and didn't disturb her.
She must be exhausted after traveling such a long distance in the pouring rain.
Shi Wan found a ceramic cat bowl, washed it, filled it with some cat food, and added extra freeze-dried egg yolk.
A bowl of clean water was also prepared.
Knowing that there were special guests today, Shi Wan specially set aside some of the goat milk this morning. Since the weather wasn't hot today, she didn't put it in the refrigerator, and now it's perfect for Maine to try.
I don't know if she likes to drink it.
Tangyuan squatted on top of the refrigerator, standing high up, watching Shi Wan busy herself with an unhappy expression.
When Shi Wan passed by, she noticed that he was sitting there, looking like a pufferfish in anger.
She couldn't help but laugh, raising her hand to place it near Tangyuan's head. Tangyuan almost immediately stretched out its head and nuzzled into her palm, acting all sticky and affectionate.
"Sweetie, shall we cook chicken breast tomorrow?" Shi Wan opened her arms to catch Tangyuan who jumped down, and held him in her arms, swaying him from side to side, she loved him very much.
Tangyuan clung to her arm, wanting to take a bite but then giving up, finally just licking it and making two "woo-woo" sounds.
Shi Wan kissed him for a while before carefully taking out the prepared food.
The rain outside had lessened considerably, and occasionally a clear bird call would ring out, drawing many little heads to turn and look in the direction of the sound.
Shi Wan placed the bowl in front of the cat bed, which was extremely comfortable. The sound of the bowl hitting the wooden board was very faint, but it still alerted the Maine Coon.
She opened her eyes, revealing amber pupils, and looked as if she had never been asleep.
Shi Wan smiled innocently and said softly, "Here's some cat food that my furry kids usually eat, and some goat milk. It was originally for the kittens, but there's some left. I don't know if you're used to drinking it."
"You can rest for a while first, and eat something after you wake up, okay?"
Maine stared at her without moving. Just as Shi Wan was about to give up and return to her room, Maine meowed in response, "Thank you, you're so kind."
Shi Wan really wanted to pat her fluffy head, but felt it would be impolite, so she restrained her impulsive hand, just smiled and went back to her room.
Now she could finally put her mind at ease, like a huge weight had been lifted off her shoulders, and Shi Wan could finally focus on other things.
As usual, she checked her points and then started browsing the system store. After her last big move of going all in, she had been saving money to accumulate points.
Aside from buying seeds and some cat food, I basically avoid buying anything else if possible.
She had been eyeing that factory upgrade card for a long time, but the high price of 500 points per card was astonishing.
Without the system issuing any tasks, she would need to generate 50,000 yuan in sales to accumulate 500 points.
She also wanted to buy the warehouse upgrade and renovation card, which would not only allow for the initial expansion of the warehouse but also upgrade the hygiene and storage conditions, and allow for the separate storage of different raw materials.
Unlike now, she can only buy large quantities of cardboard boxes and foam boxes online to store the harvested fruits and vegetables.
It's not only troublesome, but also tiring.
However, this card is more expensive than the factory upgrade card.
Shi Wan's eyes welled up with tears, and tears of longing streamed down her face.
Not only that, there are also many different kinds of cards, such as building basic synthesis cards and building basic upgrade cards, which can be used not only on the factory, but also on her own wooden house and the wooden house where the cats now live.
It's fair to say I really want it.
There are also expansion cards for farm area. If the existing farm area is not enough for her needs, she can buy expansion cards to increase the area and continue to develop the farm.
Shi Wan's eyes widened when she saw it.
No Chinese person could see this and not be moved.
In short, after reading through it all, it boils down to two words.
want to.
I want them all.
I want them all.
But thinking about it is useless; I can't afford it.
Shi Wan reluctantly exited the system store, pondering how else she could earn some points.
The machines in Factory No. 1 can currently recognize and receive up to five different formulas. The formulas already in use include cat grass biscuits, berry chicken puree, pet jam, and cat food formula (basic version) that has not yet been put into production because the raw materials have not yet been collected.
There's another recipe portion that I need to think about carefully before using.
The machines in Factory No. 2 are not as good as those in Factory No. 1.
The machines in Factory No. 1 were system rewards and are of a higher level, while the freeze dryers in Factory No. 2 were purchased by Shi Wan from the mall and have a more limited range of functions.
It can only produce freeze-dried products.
So currently, we have freeze-dried chicken, freeze-dried egg yolks, freeze-dried strawberries, and some freeze-dried pumpkins in trial production.
It's practically a freeze-dried meeting.
Shi Wan wanted to buy another recipe for fruit and vegetable patties made mainly from chicken, which was also a freeze-dried product that could be directly put into machine production, but she was short of money.
Factory No. 3 also needs to be unlocked as soon as possible; she has already planned to have Factory No. 3 exclusively produce wet grains such as canned goods.
Once livestock conditions improve, we can also try raising raw meat and bones.
Shi Wan was very shrewd in her calculations.
After sending Wang Zhizhi pumpkins and strawberries before, she said that the farm's fruits and vegetables were of better quality than those on the market, and suggested that she use the farm's products to do business in agricultural products at the same time.
Shi Wan hadn't originally planned to do it. She felt that it was already difficult enough to run a successful pet food business, and adding agricultural products would definitely overwhelm her.
However, with the help of fertilizer, the crops in the planting area later had high yields and good quality. Shi Wan used most of them after putting them into production, and a small portion of them rotted in the warehouse, which was a real pity.
She would occasionally move some to the farm gate to sell to passersby.
I got to know Wu Shan order goat milk because he once passed by the farm and saw that the pumpkins she had displayed looked very nice, so he stopped and bought four or five to take away. Later, he took the initiative to come and buy more.
He said even his lambs loved to eat it, which is why Shi Wan ordered fresh goat milk from him.
Otherwise, I'll just buy goat milk powder online.
However, the farm also needs qualifications to sell agricultural products. Before the certificate was issued, Shi Wan only dared to sell them occasionally at the farm gate.
How about we start a live stream to sell products?
After browsing through countless live streams, Shi Wan suddenly had this thought.
She considered hiring internet celebrities to advertise, but there were still arguments in the comments section of the blogger who spontaneously reviewed "Zhang Guangzong is not allowed to hit Zhang Yaozu," which made Shi Wan feel uneasy.
She pondered for a moment and opened the customer service chat window.
"Agent: The farm's order volume has stabilized recently, but I've observed the sales curve, and it's still showing an overall downward trend. I'd like to boost sales; what do you think would be the best approach?"
"Agent: First, we can contact various online influencers to advertise and recommend our products, increasing exposure. Second, we can do live-streaming e-commerce, using live streams of the cats' daily lives or cats eating to drive sales. Can you analyze this?"
Perhaps because Shi Wan's question was a bit too advanced, the customer service representative paused for three seconds before sending their response.
"The advantages of collaborating with online influencers are: 1. Rapid exposure, attracting a large audience. 2. Fast conversion rate; influencers bring their own followers and trust, quickly boosting sales. The disadvantages are: 1. High cost; influencer pricing is expensive. 2. Backfire; advertising can alienate followers and cause them to refuse to buy."
"The advantages of live streaming are: 1. Self-organized live streaming can showcase the farm's uniqueness, create its own brand effect, and increase fan loyalty. 2. Low cost; the initial investment only requires a mobile phone for live streaming, which is practically free. The disadvantages are: slow duration and long time span; it requires regular, long-duration live streams to accumulate viewers and consumers, which is very costly for agents."
After carefully reading the customer service representative's analysis, Shi Wan wrote down the pros and cons.
Therefore, live streaming cannot be abandoned. To create a unique IP for Meow Meow Farm and give everyone the impression that the farm is high-quality and warm, we need to continuously output high-quality content with cat characteristics.
After laying a solid foundation, inviting some pet bloggers to collaborate will definitely double the results.
Having made up her mind, Shi Wan typed a thank you message in the chat box and quickly logged off.
She needs to first plan the theme of the live stream, and then choose an auspicious day for the live stream.
Finally, she also needs to "renovate" the product pages of the online store, determined to turn "Cat Paws in Business" into a cat-themed shop!
They rolled up their sleeves and added descriptions to each product.
Some prefixes have been added to the cat grass biscuits—
"Farmer, CEO, and Shi Tangyuan's Selected Catnip Cookies".
The strawberry chicken puree was labeled "Certified by farm quality inspector Ju Yuanbao after personal tasting".
Freeze-dried products have a separate section with neatly arranged photos and videos of several different cats showing off.
The background of the online store's homepage features a large white cat head ID photo.
Provided by farmer Shi Tangyuan.
She was engrossed in thinking about the topic for her live stream, when suddenly she felt a sharp graze on her calf near her knee.
"Tangyuan, stop bothering me, I'm busy." Shi Wan didn't even lower her head.
Tangyuan looked up from behind the laptop, staring at her with a puzzled expression, and asked, "Meow? Mia?"
Shi Wan was stunned. Who was rubbing against her?
Looking down, she saw Maine slightly turning her head, rubbing her knee with the fine hairs on her cheek and neck, her amber eyes slightly narrowed.
Shi Wan couldn't help but reach out to touch her. Maine seemed happy when she noticed. She put her head on Shi Wan's hand and slumped down, turning into a fluffy mountain of cats, completely lying on Shi Wan's feet. She gently swished her tail and occasionally curled it around Shi Wan's calves, tickling her.
"Have you rested enough?" Shi Wan asked softly.
The Maine Coon looked quite large, but she had a sweet, soft voice. She meowed sweetly and then eagerly offered to stay, saying, "Human, you don't have a cat like Mimi, can Mimi stay and keep you company?"
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Author's Note: Employee File Selection:
Name: Shi Tangyuan
breed: Lion cat
Appearance: Round face, pointed ears. Long white fur all over the body, large and fluffy tail, soft and thick, agent Shi Wan personally tested and found it to be of good quality; heterochromia, left eye yellow and right eye colored, large and bright eyes, very beautiful.
Personality: Gentle, loyal, loves to be pampered, lively, active, and always on the go; clever, resourceful, and full of ideas, but agents who have personally tested this may become arrogant and spoiled.
Identity: Farm owner and clan leader of Meow Meow Mimi Farm, family member of Shi Wan
Age: Equivalent to four years old for an average cat (Tangyuan is keeping the actual age a secret).
Likes: ball toys, chicken breast made by Shi Wan, canned food, sleeping sprawled out, and lying on his back like a duck.
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