Chapter 153 Money is a good thing
In the words of later generations, the "Keqing" women's clothing store has now become a "net celebrity store" in the surrounding area.
The store is positioned in the mid-to-high-end market, not the low-end market.
There are far more wealthy people in the provincial capital than Xia Keqing had imagined.
What’s more, it’s near the university town, which makes it even more amazing.
In a sense, universities in this era are "high-end".
This is also the reason why Xia Keqing decorated the store magnificently.
A store is like a person. When others see you, the first thing they look at is your appearance.
Her shop is well decorated, which can screen out some customers who have no purchasing power to avoid embarrassment for both parties.
Therefore, anyone who enters the store at least has a certain purchasing power.
Those who don’t have the purchasing power would subconsciously not dare to go into a store that is so exquisitely decorated.
Even if I managed to overcome my inferiority complex and walked in, I would run away immediately after seeing that a piece of clothing cost more than ten or even dozens of yuan...
However, as we all know, money and status are inseparable.
People who have spare money and can pursue quality of life are often the upper-middle class in a place.
Xia Keqing made friends with many local middle and upper class people in this way.
For example, if a staff member from a certain bureau or factory comes into someone's store, he may bring his colleagues over the next day. After his colleagues come, they may bring other cadres over, or the cadre's sister-in-law, younger sister, or younger sister.
Isn't the relationship here?
Xia Keqing has a special booklet to maintain these customer relationships.
This part of the work is currently being done by Xia Keqing herself.
The booklet contains the customer's phone number and birthday.
This can be used for a lot of things. For example, when there are new products in the store, you can call customers in advance to notify them to come over.
You can also call customers during festivals or their birthdays to offer discounts or send small gifts.
This trick is really useful for maintaining old customers.
In addition, the store has set up a points system, which can be exchanged for small gifts when a certain amount is accumulated.
The gifts were also carefully selected by Xia Keqing.
For example, beautiful and high-quality silk scarves, brooches, pure cotton socks, towels folded into flowers or in the shape of teddy bears, etc.
What surprised Xia Keqing was that although Mrs. Shen took a leave of absence to help Mr. Shen for two days, she did not resign.
"Are you curious about why I am not the boss's wife and why I stay in the store to work?"
Xia Keqing blinked her eyes, and Mrs. Shen smiled and said, "We women should also have our own careers."
"I don't know how to make noodles, so I can only help him. He's so happy!"
Xia Keqing silently gave a thumbs up, "Sister-in-law, you really think differently from me."
Mrs. Shen: "So what do you think of me?"
Xia Keqing: "Husband is the heaven, traditional virtue."
Mrs. Shen's face turned red immediately.
"How can it be as good as you say?"
"People of our generation don't know anything. I can't read, so I can only get married early. After I get married, I have to regard my husband as my God. Is this traditional and virtuous?"
"Fortunately, I'm lucky. Your elder brother..."
Mrs. Shen paused.
During this period, the filter of her man in her heart was broken.
So she was at a loss for words for a moment and didn't know how to describe it.
"Compared to other men in the village, your elder brother is tall and strong, not bad looking, and honest. He is a good match in the village. What's more, both your parents-in-law are good people who understand things."
"Now that I'm out in the world, I realize how short-sighted I am. I've never seen anything, I don't know anything, and I hurriedly got married and had children."
To be honest, Xia Keqing was really surprised.
Maybe some people are born with insight.
Mrs. Shen has only been in the provincial capital for two months, but she has already gained such insights and feelings.
It's really amazing.
Xia Keqing said sincerely: "Sister-in-law, you can't change the past. We must base ourselves on the present and look to the future!"
Mrs. Shen's eyes suddenly became bright.
"College students are different, you are right! Let's focus on the present and look to the future! I must work hard in the store."
Brother Shen’s store is doing very good business, and is getting better day by day.
He asked Mrs. Shen to quit her job and go back to help more than once.
But Mrs. Shen was like a weight under her breath and refused to resign.
For this reason, Brother Shen came to see Xia Keqing several times.
Xia Keqing was so annoyed by him.
If this person wasn't Shen Jichuan's elder brother, Xia Keqing felt that he was really no good.
Not very smart.
Can’t handle his own wife, so he harasses his wife’s boss?
What's the problem?
Xia Keqing specifically wrote about this matter in the letter.
She told Shen Jichuan in a coquettish tone that Mrs. Shen was doing very well in the store now and could almost handle it on her own.
And she plans to open a branch, and then she will be the store manager.
But Brother Shen came to persuade her every few days to let Sister Shen go.
It’s not that she doesn’t want to let Mrs. Shen go, but Mrs. Shen wants to pursue her own business and doesn’t want to resign at all.
Xia Keqing said in the letter that your elder brother's behavior is really embarrassing.
However, Xia Keqing did not say much in the letter about the difficulties Brother Shen had caused her.
She understands that excess is as bad as deficiency.
She had to make Shen Jichuan feel that she completely trusted him as her husband, so she told him these things.
She still used a coquettish tone.
Rather than actually complaining about his family.
Men are actually very realistic. When they are in love, whatever you do will be cute, including complaining about his family. He will feel that you have made a lot of sacrifices for him.
But once he stops loving you, even if you make a few complaints, he will think you are petty and are picking on his family.
Even if Xia Keqing thought that she and Shen Jichuan should be in the honeymoon period now, she couldn't make a habit of complaining about his family.
Give ten compliments and then a complaint.
That's suitable.
Then I will write about some trivial things during this period, mainly about study.
The original owner's personality must be maintained.
Shen Jichuan knew that she opened a store, but her personality was that she loved learning and literature, and she couldn't suddenly become interested in business and love money.
Of course, Xia Keqing didn't intend to maintain the original owner's personality forever.
People will change. How can they remain unchanged for one year, two years, or even more than ten years or even decades?
Xia Keqing made up a story and told Shen Jichuan a tragic story. This story was about a "friend" of hers. She said that she met her friend. Because her family was poor, she could not go to school and had to drop out of school to work.
They happened to meet in the provincial capital and chatted for a while. It turned out that the other person was working while taking correspondence courses, which was very inspiring.
He is studying business administration and he said he wants to start his own company and make a lot of money in the future!
So inspiring!
So Xia Keqing concluded: money is a good thing!
Shen Jichuan almost laughed out loud when he saw the letter from his young wife.
Drop out of school to work, take correspondence courses while working, and come to an "inspiring" conclusion.
God damn money is a good thing!
How on earth did she come to this conclusion?
However, Shen Jichuan still frowned and thought about it.
Why on earth did his little wife tell him this story?
If it was for money, he had already consciously handed over all his "family assets"...
But thinking of what his wife said about his elder brother, Shen Jichuan frowned even more tightly.
As a brother, he knows his elder brother's temper to some extent.
He is like a stubborn old ox.
Because he is not very smart, he is more stubborn. Also because he is not smart, he always thinks of stupid ways.
He used to have his parents to support him in the village, but now he lives in the provincial capital with his elder sister-in-law. He has no control over her, so naturally he can only ask his wife for help.
But they clearly weren't that familiar with each other.
This gave Shen Jichuan a headache.
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