Xu Nanzhi's voice echoed clearly throughout the entire venue.
The analysis of Xu's current situation was very insightful. The man who had just spoken turned pale and purple in the face, lowered his head and could not utter a word.
The situation reached a stalemate in an instant, but Xu Nanzhi was not annoyed. He just leaned back in his chair leisurely, with a half-smile on his lips.
She is not in a hurry, but some people are.
At this moment, other shareholders were thinking about what Xu Nanzhi had just said and analyzing the pros and cons.
It is undeniable that although Xu Nanzhi’s words just now will cause the company to lose some funds, they are the most effective way to restore the company’s reputation.
If you regain your reputation later, everything else will be easy.
Of course, there were those who agreed and those who disagreed. Xu Shiqing looked at Xu Nanzhi and said, "A year's free use of the product? Vice President Nan, do you think this is a big loss?"
Xu Nanzhi didn't look at her. "Not only that, similarly, other users who have purchased our products within the past six months can use their original receipts to exchange their used products for one of our latest products."
Before Xu Nanzhi could finish his words, he was interrupted by Xu Shiqing: "Give it away? Xu Nanzhi, do you think all our Xu family's money comes from the wind? We want you to think of ways to solve the problem, not to be a money-giving boy here."
Glancing at Xu Shiqing, Xu Nanzhi continued, "Similarly, to thank other users who have purchased our products without any problems, we will give each of them a 20% discount coupon. This coupon can be used to purchase any product on Xu's official website or in any offline store, regardless of quantity, and will provide a 20% discount."
"Of course, for those who have never purchased from our Xu's brand, we will also give away trial makeup for their first purchase, using a pay-later method."
After saying all this at once, Xu Nanzhi looked at everyone in the conference room. Everyone had different expressions. Xu Kui looked thoughtful, but Xu Shiqing spoke again: "Xu Nanzhi, what exactly are you going to do? It's either giving away gifts or discounts. You've come to the wrong place for charity, haven't you?"
Turning his gaze to Xu Shiqing, Xu Nanzhi said indifferently: "I don't like people pointing their fingers at me. Please take it away, or I don't mind helping you take it off."
These words were extremely ruthless. Xu Shiqing glared at Xu Nanzhi, but still took her hand away.
Because of the look in Xu Nanzhi's eyes just now, she believed that she could really do this.
But his tone did not soften at all: "Don't change the subject here."
Xu Nanzhi cursed in a low voice, "idiot!", and two senior executives nearby happened to hear it and were trying hard to suppress their laughter.
Xu Nanzhi said, "Director Xu, please be more professional. Some of your current practices make me feel that you are just superficial."
"I heard that you also graduated from a prestigious foreign university. Why didn't you pay attention in class when you were in school?"
This is extremely ironic. Xu Shiqing always boasts to others that she is a graduate of a prestigious university, but in fact, she just spent some money to buy a diploma abroad, which is very worthless.
After hearing Xu Nanzhi's words, his expression froze.
He glared at her angrily and said, "Stop talking nonsense here. What does this have to do with attending class seriously?"
Xu Nanzhi only scoffed: "Oh, maybe it doesn't matter much."
As if playing with her, Xu Shiqing said "you", but before she could say anything, Xu Nanzhi continued.
"Since Director Xu hasn't figured it out, I'll explain it to you for free. Everyone, come and listen. If you have different opinions, you're welcome to share."
"I've looked at the company's financial statements and the profits of each project. Generally speaking, our previous skincare product was priced in the mid-to-high-end market."
"In terms of profit, the net profit is as high as 60 percent."
"We're only offering free access to new products to users who experience redness and swelling after using them. Normally, we'd spend exorbitant advertising and endorsement fees to hire influencers and celebrities to review and promote our products. Now, we can completely change our approach. This not only demonstrates Xu's commitment, but also allows former users to experience it firsthand, which will only increase their interest in Xu's."
"Of course, compensation for these people is essential. With this decision, it will be easier to discuss compensation later."
"As for the other two points, they are to lock in old users and attract more new users. I don't think I need to explain them in detail."
“I couldn’t guarantee the previous products, but this product launched in collaboration with LAN Group will definitely be a leap forward.”
"Not only that, Director Xu just complained that I was giving consumers a 20% discount for no reason. I'd like to ask, with our net profit so impressive, how much of an impact will this so-called 20% discount have on overall profits? Besides, during shopping festivals, discounts might be even greater than this, yet sales and profits are still impressive."
"It's just a shopping festival promotion with a different template."
"After stabilizing the customer base and maintaining our reputation, the next step is to make sales figures look good."
"With this discount, consumers who already need to buy will inevitably stock up on a large scale because they know that we are sending a signal that this opportunity only comes once."
"After this wave of shopping, the attraction is a large number of new user groups who learned about our products through this event."
"At this point, some new users will want to try it out and see if it's really that good, but they'll be hesitant. So we launched the pay-later feature, which to some extent reassures them."
"Of course, I think there will definitely be people who say use now, pay later, and there will definitely be people who will take advantage of the loophole."
"However, I would like to say that these are only a minority, and the losses will not be great. We can definitely catch a few typical cases at the appropriate time and, by the way, create a wave of public opinion."
"By the time these steps are completed, the Xu family will be able to fully recover from this crisis."
"And our previous profit losses will be pushed to a new level by the stockpiling of new and old users."
After Xu Nanzhi finished speaking, the entire venue fell silent for a moment.
If anyone might have had doubts about Xu Nanzhi's decision just now, they have definitely been resolved now.
All issues were carefully considered and resolved one-on-one, which not only showed the attitude but also prevented the Xu family from being too passive in this public opinion war.
At the same time, a series of subsequent events were also planned clearly. At this moment, most people truly witnessed the strength of this young girl.
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