Chapter 76 Advertisement
Qin Sisi looked at Qi Teng coldly, who was ready to show off his power, and said slowly.
"Oh, really? Next, you are ready. I will tell you what is the connection between planting sunflowers, your land, and buying the entire fourth page of the South City Daily?"
Qi Teng: "..."
You tell me, I have already made preparations.
Qin Sisi held the newspaper, pointed the pencil at the land on the newspaper, and said slowly.
"First, you should spread the word that someone is going to plant a large area of sunflowers on this piece of land in the suburbs of Nancheng, and have someone buy the entire fourth page of Nancheng Daily to promote the planting of sunflowers. Of course, promoting the planting of sunflowers is not the ultimate goal, but you should explain to the people of Nancheng that anyone who is interested in the sunflowers planted on this land can choose three sunflowers from your land as their own, and they can go and see it from time to time, water it, and apply fertilizer. When the autumn harvest comes, these three sunflowers will belong to them."
At this point, Qin Sisi stopped talking and looked at Qi Teng with a puzzled look.
Then he heard the other party speak.
"So? I didn't understand. Each household can choose three sunflowers from our land. Are we giving them to them? What does this have to do with our land's profits?"
For the first time, Qi Teng felt that his brain circuits were not enough. He really couldn't figure out what the connection was.
Qin Sisi continued slowly.
"Of course it is related. Once this advertisement is released, it will definitely cause a sensation in South City. Many people will go to the outskirts of the city to see this piece of land. Aren't there many narrow paths around your land? When there are huge crowds of people, the narrow paths around your land will definitely be trampled into a thoroughfare. Then your land will become a real internet celebrity check-in spot."
Qi Teng was speechless and retorted.
"So, we put so much effort into turning the narrow paths around our land into a thoroughfare?"
Don't talk to him about whether it is an internet celebrity check-in spot or not? He only cares about how this land can generate income now?
Qin Sisi smiled, pointed to the surroundings of the land, and said in a gentle and persuasive way.
"Oh, your thinking is too narrow. Since so many people have gone to your land to check in and see the excitement, you can take this opportunity to let people advertise the specific time of sowing seeds in your land. Let people who choose sunflowers sign up in advance, and let interested businesses put up billboards around this land to promote, such as those selling electric machines and fat meat, and they can accept advertising reservations and charge a certain advertising fee."
Qi Teng stared at the drawing on the paper, full of question marks.
"Will anyone put up advertisements around that land?"
If it were him, he would not put up advertisements around that land.
Qin Sisi asked back.
"How do you know if you don't try? By then, there will be endless people coming to your place every day to see the excitement. It will be necessary to put up billboards around the place. For example, those who sell rice or rice cookers can take this opportunity to put up billboards around the place and collect advertising fees."
Qin Sisi completely took advantage of the psychology of the 21st century Internet celebrity check-in place. Businesses will definitely seize the excitement of someone visiting here and advertise as much as possible.
Don't forget that in this day and age, advertising is either in newspapers or on TV, but both methods are often very expensive, especially on TV. In the mid-1990s, it was said that the advertising fee for a few seconds of advertising on a certain central prime-time advertising clip was hundreds of millions.
At this time, the merchants in South City have already realized the importance of advertising and will definitely seize this opportunity.
Qi Teng seemed to be indifferent to Qin Sisi's idea and just threw out a sentence lazily.
"I don't think so!"
Qin Sisi continued to say that Qi Teng had no hope for his idea.
"When everyone in South City knows about it, what are you going to do with this piece of land on the outskirts of the city? I guess all advertisers will beg you to advertise there."
Qi Teng stared at the drawing in front of Qin Sisi at this time, and began to think about the feasibility of the whole thing. Finally, he raised his head and asked Qin Sisi.
"I want to ask you whether this method of yours will work or not. Would it be too expensive to buy the entire fourth page of the South City Daily? Is it worth it?"
"Why would it be too expensive? Qi Teng, have you ever known the daily sales volume of the South City Daily? It's not like they're asking you to buy the front page headline. Their fourth page is the least valuable page in the entire newspaper. If you buy the entire page for publicity, it'll only cost you a few thousand dollars."
Regardless of the newspaper, the front page headline is the most expensive, and their fourth page usually publishes some poems, essays, or miscellaneous essays that are not very nutritious.
Such pages are the least valuable, but they are the most likely to retain other people's attention. Qin Sisi knew this well when she was a marketer in her previous life.
Qi Teng had no words to refute the facts Qin Sisi said. He could only lower his head and fell into deep silence. After a long time, Qi Teng raised his head and said to her.
"I will reserve my opinion on your idea for the time being. Let's do this, Qin Sisi, you go back first and leave your contact information. I will get back to you after I discuss it with the people in our company."
Qin Sisi's idea sounded very unfeasible. Qi Teng did not dare to agree with the plan Qin Sisi said at the first time.
He had to ask Jiang Yize for his opinion. Anyway, his intuition was that he did not think well of the project Qin Sisi mentioned.
It's just planting sunflowers. How can it trigger such a big business effect?
Qin Sisi expressed her understanding of Qi Teng's words, stood up, put the pencil in her hand on the drawing paper, and said slowly.
"Well, then. I've already told you the plan. As for the contact information, I don't have it. Anyway, the method I mentioned can only generate income after it triggers an effect. Moreover, once this income is generated, you will not only get advertising fees, but it will also attract more attention to the later development of your land. In other words, the value of your land will appreciate invisibly. If you trust me, when the people in South City know that you are going to plant sunflowers on that land on the outskirts of the city and they all run to watch, that will be the time for me to collect the ten thousand yuan."
As a poor loser who just traveled through time, she had nothing as far as contact information was concerned. She couldn't tell others Jiang Yize's home phone number, right? Wouldn't that be asking for trouble?
Qi Teng: “…”
Qin Sisi gave him a very strange feeling. Not only did she come up with a fantastic plan, but she also had a natural confidence and ease.