The video attracted many bloggers as soon as it was released. Both the colors and the design were in line with their aesthetic sense. Even though YR did not ask them to promote it, they spontaneously shared it with their fans.
The cover of the latest issue of the magazine was released soon after, and as expected, it sold out instantly. After discovering that it was another YR product, the public started a heated discussion.
"YR is truly a treasure; it always looks so good."
"I don't know when it will be released this time, but I can't wait."
The fact that it attracted public attention with just a pre-launch hype is a good start, but Gu Anran is not in a hurry to release it. She wants to wage a price war this time. YR has always been positioned as mid-to-high-end, so the price is not cheap.
If she wanted to surpass Lin Xinrou in a short period of time, lowering the price appropriately would be the best strategy. After discussing it with the marketing manager for half an hour, they both agreed that the plan was feasible.
It takes time to investigate and adjust market prices. During this period, a large number of company leaders came to YR hoping to cooperate with her. Everyone was very perceptive about the market and saw her talent.
If we can cooperate in the long term, it will be beneficial to the company's future development. Moreover, YR has a considerable number of talented designers, and it would be even better if we could exchange and learn from each other.
There were so many people coming to discuss business that Gu Anran couldn't possibly meet them all in one day, but the prices had already been adjusted, and she planned to officially launch the product on Saturday.
After much thought, she decided to invite several business partners with suitable terms and prices to dinner. They naturally agreed. At six o'clock in the evening, Gu Anran appeared at the door of the private room and received a warm welcome as soon as she entered.
Every company was eager to cooperate with her, unaware that everyone present was a representative of one of the companies Gu Anran had already decided to partner with.
"Mr. Gu, you've finally arrived."
"Sorry I'm late because of work. I'll punish myself with three drinks." She took off her coat, picked up her glass, and drank three glasses in a row, earning applause from the crowd for her generosity.
Discussing business over dinner has become the default practice. After a few rounds of drinks, when one of the business leaders brought up the topic of cooperation, the originally lively atmosphere suddenly became somewhat tense.
Gu Anran smiled slightly, "Actually, I invited you here today to discuss pricing with you."
The group exchanged glances and then offered their bids, each one higher than the last, clearly indicating they were willing to spend a fortune for the cooperation with YR. Gu Anran listened to their bids and chuckled.
“You’ve misunderstood. That’s not what I meant. I’m certainly willing to do this business with you, and I’m willing to lower the cost of selling the clothing. YR has already set the price, and now I’d like to ask for your opinions.”
Her words stunned the managers. It was obvious that she could sell a lot of products, but she was willing to reduce costs. Why was that?
"As you all know, someone has maliciously stolen our designs and sold pirated versions. The clothes designed by the company this time are mainly to prove YR and also to resist piracy. I hope you can join me in resisting piracy." Her eyes were sincere and her tone was firm.
Unexpectedly, it was for this reason. The people in charge naturally agreed. They also hated piracy in the business world. After reaching a consensus, Gu Anran shook hands with each of them.
The new model officially went on sale at 8 a.m. on Saturday and was as popular as expected. Within just two hours, the warehouse was completely sold out, as were the other companies that had partnered with the project. Fortunately, she had informed the factory owner in advance.
She also made a statement on the official website that online purchases would be shipped a day later, but orders kept pouring in, so she urgently transferred employees from other departments to help.
"Boss, this is the number of orders so far, which is much more than we expected."
"Yes, we need to keep up the good work and make sure they provide excellent after-sales service. However, we shouldn't back down when they go too far." The secretary nodded emphatically and left with a happy expression.
The company's employees were still working overtime until late at night, and by the time they finished, it was already 10 p.m., with the transaction volume exceeding 40 billion yuan.
"Everyone, let's go home! I'll treat you all to a late-night snack!" A cheer erupted.
The group headed to the barbecue restaurant in a grand procession, making a ruckus until midnight. Ye Lichuan called to say that the party was almost over, and he called the drunk employees into the car.
"We'll go to the finance department to get reimbursed for the travel expenses tomorrow, but being late for work will result in a deduction in pay." The group burst into laughter.
After seeing everyone off, she turned around and saw Ye Lichuan standing behind her. She walked up to him in a few steps. "Let's go home." Ye Lichuan put his arm around her waist and smelled a faint scent of wine.
With him there, Gu Anran felt relieved. She was actually a little drunk, but she had to force herself not to show her drunkenness in front of her employees. Strands of hair at her temples slid down her back, and she shook her head impatiently, her cheeks puffing out like a little squirrel clinging to him.
Ye Lichuan carried her into the car but couldn't bear to let go. The car was well-heated, and she felt hot after only a short while. She tried to push the person next to her away, and when she couldn't, she kept whimpering.
He shook his head helplessly. This heartless little woman. After making sure she was comfortable, he straightened up and went to the driver's seat. The car drove forward smoothly.
Lin Xinrou woke up early in the morning to find that the number of orders had decreased significantly and there were also cancellations. She had no idea why this was happening. She went to the warehouse to check the clothes but did not find any obvious problems.
"Why are there so many fewer orders all of a sudden?"
"YR's new products are out, and the prices are much lower than before. Everyone's rushing to buy from them," the hired worker whispered.
Lin Xinrou's face contorted with rage. "That bitch! She's deliberately causing trouble!" She paced back and forth in her room, pondering how to deal with Gu Anran.
As if she had thought of something, she gave a disdainful smile. Did she think this would be enough to defeat her? She sat down at the computer, registered a new account, typed rapidly, and sent the message after confirming that everything was correct.
"Since you're promoting yourself online, it's not unreasonable for me to use the internet to deal with you."
Gu Anran had a terrible headache after a hangover. She had just taken a sip of coffee to try and wake herself up when her secretary suddenly barged in.
"Boss, boss, look." Just as she was about to scold her secretary, she brought over a tablet and showed her a breaking news story that had already topped the trending searches.
She took it and looked at it. After reading it briefly, she knew who posted it. Did they think she wouldn't be able to tell just because they used a strange account? They said that the clothes in the previous fashion show were not original to YR, and that they just took the design because they had powerful backers.
Gu Anran found it amusing; after all this time, Lin Xinrou still only knew how to use this kind of trick.
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