Advertisements are released one after another
A box of Sanhua Weitai, a pack of torn open small packages, and with the stirring spoon, the white porcelain cup is filled with the light brown soup after brewing.
The next second, the porcelain cup was picked up by a beautiful woman in a white sweater. Her white sweater was dotted with small red balls, and she looked pretty and young. She took a sip from the porcelain cup and smiled comfortably.
The close-up shot turns from the interior to the courtyard. A beautiful woman sits on a bamboo chair in the courtyard, holding a porcelain cup in one hand and covering her stomach with the other. She says in a sweet voice, "If you have stomach acid, stomach pain, and bloating, drink Sanhua Weitai."
As he spoke, the hand on his stomach had already reached the bottom of the teacup.
At the end of the ad, the camera shows a neat courtyard with a close-up of a white porcelain cup and a box of Sanhua Weitai on a small table, with the voiceover: "One drink will make you feel better. Sanhua Pharmaceutical."
If the midnight broadcast of the Spring Festival Gala made the sudden emergence of Sanhua Pharmaceutical famous, then the advertisements that were aired from the first day of the new year successfully brought Sanhua Weitai into the audience's field of vision.
Apart from anything else, after the prime time advertisement was released, the Zhou family's phone never stopped ringing, all of them were relatives and friends calling in, saying that they saw the TV advertisement of Huaiyue Yundian Pharmaceutical Factory; the neighbors in the alley only then realized what was going on, and brought fried meatballs to the door, and directly changed the address to: Hello, Director!
The advertisement brought in orders. It started on the first day of the new year. Shen Tiannan, who was far away in Yunnan, had not returned home. He lived and ate at the pharmaceutical factory. He had received calls for three consecutive days. Some people asked about the efficacy of stomach medicine, some contacted for orders, and some asked about cooperation matters...
Lingxi brought the little blind boy, and Qin Ziqiao was followed by two dogs, and they delivered meals to Shen Tiannan twice a day.
When Qin Zilin, who had just taken a break from his busy work, called in, the little blind man was playing a ball throwing game with Jixiang Ruyi at the factory gate.
"Stop playing and come answer the phone, your brother!" Lingxi opened the window and shouted at the man and two dogs in the yard.
"Brother? Brother!" Qin Ziqiao stared towards the direction where the voice came from, her eyes widened. In her blurred vision, she saw an irregular black shape waving. It should be Lingxi's arm.
Recently, the little blind boy's light sensitivity has become increasingly obvious, and he can now see the dark shadows of large moving objects.
"Coming!" He responded with a smug look on his face and waving his arms.
"Oh! Little blind man, you're good." Shen Tiannan picked up a dumpling and stuffed it into his mouth. His second sister-in-law's cooking skills were really great. The dumplings stuffed with wild shepherd's purse were so fragrant. After eating, he picked up another one. "Can he see you waving?"
In fact, Qin Ziqiao could see the moving shadow as early as years ago. Shen Tiancheng took the little blind boy to a large hospital in the provincial capital to check his eyes without telling Lingxi, mainly because he was afraid that the silly boy would be stabbed by Lingxi.
Shen Tiancheng was scared when he saw such long silver needles being inserted into the acupuncture points around the eyes every day, but the little blind man was not afraid. Instead, he comforted his second brother, saying that Lingxi didn't feel any pain at all from the needle.
After repeated examinations, it was confirmed that Qin Ziqiao's eyes had recovered well. The visual pathways that had degenerated due to blindness had improved significantly under the stimulation of acupuncture. If it could be combined with massage of the extraocular muscles, the effect might be even better.
Lingxi looked through medical books and found that most of the massage techniques for eye diseases were used to relieve redness and pain in the eyes and dizziness, which were not suitable for the little blind man.
After much thought, Lingxi decided to take Qin Ziqiao to Changshou Temple to ask Taoist Qingxu for help. Shen Tiancheng and Jiang Ruanruan went with them. It was a pity that Taoist Qingxu was in poor health and was resting in seclusion.
The Taoist doctor in the temple looked at the little blind man's eyes, flipped through an ancient book, found a prescription for eye massage, and copied it for Lingxi.
Before leaving, the young Taoist priest who received them handed an envelope to Lingxi and specifically said, "This is from Taoist Master Qingxu to Zhou Huaiyue. You must open it in person."
…
Qin Zilin in Northeast China was also busy on the first day of the Lunar New Year. Leveraging the influence of Sanhua’s advertisements, they produced more than a dozen banners with slogans such as “Drink Sanhua Weitai for stomach acid, stomach pain, and bloating.”
We booked the main entrances of several vegetable markets in the city and put up advertising banners to ensure that everyone entering and leaving could see them.
That day, after finishing his last job at the vegetable market, Qin Zilin was on his way back to the hotel when he saw that the intersection was completely blocked and traffic was almost paralyzed.
People gathered here for no other reason than to witness the first pedestrian overpass that had just been completed locally.
This all-steel overpass built over a busy road was crowded with onlookers. Whenever a bus passed under the bridge, the crowd would burst into gasps of surprise.
People on the bridge see the scenery, while people under the bridge see the traffic.
Qin Zilin suddenly felt that the banner at the entrance of the vegetable market was no longer needed, and he wanted to put the banner of Sanhua Stomach Medicine on the overpass.
Qin Zilin found out who managed the overpass by talking: a certain street office. He brought two bottles of wine, two cold dishes, and a bag of peanuts, and ate and chatted with the staff on duty to find out the ins and outs of the matter.
That day, Qin Zilin called the capital to discuss countermeasures with Shen Roujiao. They both had the same idea: either don't hang up, or it must be for a whole year.
The next day, Zhou Huaiyue accompanied Shen Roujiao to start the check-in ceremony of the Beijing overpass. You won’t know until you go there. You will be shocked to find that there are only four overpasses in the huge Beijing city: Xidan Shopping Mall, the entrance of the zoo, Dongsi North Street, etc., all of which are intersections with dense pedestrian flow and huge vehicle flow.
If Qin Zilin is good at playing the rural card, focusing on small things and choosing cheap and affordable marketing methods; then Shen Roujiao is better at promoting big brands. Along the way, she not only looked at the overpass, but also counted the taxis running in the city, and finally chatted with the bus driver for a while.
While Qin Zilin won the overpass advertisement, Shen Roujiao first won the taxi advertisement.
Due to the lack of large-scale inkjet printing machines and the need to avoid damaging the paint on the bus body, it is much more difficult to put advertisements on buses than on taxi light boxes.
Although there were less than 600 taxis in Beijing at that time, they belonged to four state-owned enterprises and were mainly used by foreigners or people on business trips to Beijing. Ordinary people could not afford them. However, the advantage was that they were cheap, covered a large area, and the light boxes were low-cost and eye-catching.
Dark blue background, white words "For stomach medicine, only Sanhua Weitai", light tube inside, installed vertically on the roof of the car.
In the end, Shen Roujiao signed a one-year contract with three state-owned taxi companies for a total price of 50,000 yuan and successfully installed top-box advertisements on 400 taxis.
The first batch of 100 taxis were unveiled on the 15th day of the first lunar month, the Lantern Festival, becoming the focus of the streets of Beijing and appearing in the news pages of newspapers the next day. Sanhua Pharmaceutical once again appeared in the public eye.
With the news report in hand, we discussed the banner advertising on the overpasses. It was indeed much easier, but the approval process was complicated. It took more than half a month to get the stamps from five departments. After the first month of the new year, the four overpasses were finally hung with slogan banners.
With the support of several waves of traffic, Sanhua Pharmaceutical's order volume has shown explosive growth. The total volume in Northeast China alone has exceeded that of its main base in Yunnan and Yunnan, reaching 2 million packs in the first month; the total volume in Beijing has increased by 2 times year-on-year, reaching a breakthrough of 800,000 packs, which is basically on par with the stomach medicine of National Pharmaceutical Group, and its development momentum is very strong.
Due to the surge in orders, the production capacity of the pharmaceutical factory's production line suddenly increased from 40% to 80%.
There was no time to rest. After seeing the actual results, Shen Roujiao and Zhou Huaiyue decided to go south to Shanghai to replicate the successful advertising plan; while Qin Zilin collected the payment for the previous stocking of goods in the Northeast and went to the next stop, Hebei.
…
One afternoon in early April, Qin Zilin, who had just finished discussing procurement matters at the Fourth Hospital, was having lunch with two colleagues at a small shop on the street.
There were several "bang bang bang" noises similar to firecrackers exploding. Before he could react, his colleague who had served in the army shouted, "Oh no! Those are gunshots!"
"Bang, bang, bang!" The next sound was not only gunshots, but also screams of panic.
Almost subconsciously, the two colleagues threw away their chopsticks and rushed out. Qin Zilin followed them to the street and was frightened by the scene in front of him.
The crowd, who were looking for trouble, huddled up on both sides of the road with their heads in their hands. Not far away, a young man lay in a pool of blood, and two people with gunshot wounds in the legs were wailing in pain.
Several policemen holding pistols ran past Qin Zilin nervously. In the moment he was distracted, a bullet hit the shoulder of the policeman in front of him. The huge pain made him take two steps back and hunch over.
Without having time to think, Qin Zilin immediately stepped forward to support the injured policeman, but was pushed away by him, "Don't worry about me, go and see that guy." The policeman's lips turned white and his teeth were chattering in pain.
When several more policemen chased after him, Qin Zilin rushed to the young man's side and saw that the white cotton on his cotton coat was burnt yellow and stained red by blood, which was eye-catching and scary.
The dying young man had blood still oozing from the corners of his mouth.
Qin Zilin's heart seemed to be grabbed by an invisible big hand. He knelt on the ground, trying to help him up with trembling hands.
"Brother, hold on! Hold on!" The voice was trembling, almost a roar.
However, he found that the injured person's body was as soft as a pool of mud, without any strength to support himself. Qin Zilin's heart went completely cold, and his breathing became rapid and heavy.
He exerted force again, and the muscles in his arms tightened, but the injured person was still limp, with his head hanging weakly. Qin Zilin was anxious, his eyes were full of helplessness and despair, and he kept muttering: "Don't die, brother, don't die in my hands, just hold on. Listen, it's the sound of an ambulance. The car is coming, we are saved..."
As if awakened by the loud sound that was becoming clearer and clearer, the young man actually opened his eyes slightly and looked at Qin Zilin with a distracted gaze. However, the moment he opened his mouth, he spat out a mouthful of blood and fainted.
"Help..." Qin Zilin shouted to the ambulance with all his strength. He didn't know how many times he shouted until the paramedics rushed in with a stretcher and took the injured person from Qin Zilin, who was covered in blood.
His legs were numb from kneeling, and he didn't stand up the first time. When he stood up the second time, his vision went dark and piercing pain spread from his arm. Qin Zilin looked down at his arm and saw that his cotton coat was stained with the blood of the injured.
"Hurry up and get in the ambulance," a young nurse urged Qin Zilin anxiously. Qin Zilin's eyes widened in confusion. "You were shot in the arm! Doesn't it hurt?"
Her voice was like a switch that shut off the surrounding noise. Qin Zilin looked down at his aching arm again and found a small hole that was still bleeding. That blood was his own!