"Teacher Zhuchuan, there are still fifteen days until the printing of the Luohe Divine Book. Are you nervous?"
Chu Li sat upright in front of the table, looking at Zhu Chuan who was sitting on the other side of the table. At this moment, the man was eating the beef, carrot and potato soup with rice that she made. There was a lot of meat, so much that Er Gouzi, who was a health-conscious person and had to go to bed on time at ten o'clock every day, walked around Zhu Chuan countless times. He was reluctant to go to bed until half past ten and just stared at him.
The man paused for a moment as he passed the spoon to his mouth, raised his head and glanced at Chu Li: "Why should I be nervous? If it doesn't sell well, it's just that I made a mistake and ruined the book. At most, it will be one more thing in my history of countless failures. What do you think is unbearable for an author whose debut work was torn up and burned?"
Chu Li: "..."
Chu Li didn't know what expression he should have at this moment.
Sympathize with him? Or sympathize with yourself?
"You are the one who should be nervous," Zhu Chuan tapped the edge of the bowl with a porcelain spoon, threw away the spoon, opened a can of ice cola and gulped down two big gulps, "This book is not selling well. First of all, you broke your promise to me that I would try my best to sell it well. You are a liar..."
Zhao Chuan: "Secondly, I will certainly not give you a second chance. The Luo River Divine Book may be the last book that I collaborate with Yuanyue Publishing House on, or maybe not. But there is no doubt that you will never have the opportunity to be my personal editor again - we may still be in a landlord and tenant relationship, but not an editor and author relationship..."
Zhuo Chuan: "In the end, do you know what this means? It means that at least to me, what you said in the cinema today has become meaningless nonsense. What happens to you in the future will have nothing to do with me. I sincerely wish you a bright future."
Chu Li: "..."
From the beginning to the end, it was "first, second, and last". Chu Li didn't even have a chance to interrupt. She could only frown slightly, subconsciously feeling that she really didn't like hearing a man personally deny the "editor-in-charge and editor" thing -
Not even hypothetical ones.
He was the first person who personally handed her a signed contract since she entered this industry...
She absolutely could not lose him.
And not far away, the man's voice was calm and cruel: "It's time to gamble everything for fate, little girl, you and me."
The voice without any emotion suddenly made Chu Li's heart tense up. He subconsciously straightened his back and his expression became serious. He clenched his fist on the table.
At this time, she saw Zhuochuan pick up a spoon and use it like a sword to point at the tip of her nose across the table: "Do you think I am a principled and manly person after hearing this?"
First Li: “………………………………”
What a psycho!
Chu Li: "Teacher, I am seriously discussing your work's marketing plan with you. Can you please be more serious as well?"
Zhuchuan put down the spoon: "I am serious."
Chu Li rolled his eyes, stood up, and began to imitate Er Gouzi and walk around the room in circles... Taking "Luohe Divine Book" as an example, the actual sales process of a book is like this -
Before the book is released, advertisements will be placed in magazines and official blogs and forums about three months in advance. Chu Li has been doing this process. After the book cover was finalized and the peripheral contracts were signed with the goddess, he has been posting some progress information on Weibo every two or three days... During this period, he would also ask the goddess to help forward the promotion. The goddess was very unhappy, but there was nothing she could do - because after that battle, Chu Li usually started and ended his speeches with the five words "the contract stipulates", and he was too lazy to say any other nonsense;
Another option is to exchange advertisements with other magazines to boost each other's publicity. However, domestic magazines rarely do this because domestic businessmen are so narrow-minded that they cannot stand others doing well even if they help each other. Originally, after carefully reading the marketing routes of other best-selling books, Chu Li also wanted to find Xindun to see if he could exchange advertisements, but the proposal was just made and before he could even send it up, Yu Yaona slapped him back.
Finally, it’s the marketing after the release of the book. The marketers contacted booksellers nationwide to provide promotional resources, such as posting posters in prominent locations in major bookstores, stacking books in major physical bookstores (* before the summer vacation, in the aisles, many books are stacked into a tall geometric shape in the most prominent locations in major bookstores), and online stores such as Tmall, Dangdang, and Amazon with various promotional headers...
The above is the marketing route of traditional paper media. In the older era, when there was no Weibo, even the first step could be skipped… In that era, whenever a new book was released, the marketers would ride a tricycle with a loudspeaker and shout along the street: Author XxX’s new book is released, hurry up and read it, it’s super good! Hurry up and buy it, it’s a great deal!!!
During this process, it can be seen that as the editor-in-chief, Chu Li was not able to deal with many diseases.
Because the launch of a book is really related to and implemented by the marketing department of the entire book publishing company.
As the leader of traditional paper media, Yuanyue Publishing House has a very powerful marketing department - I heard that those marketers have already secured a promotional period for "Luohe Divine Book" in major bookstores across the country in the form of stacking physical books for half a month to two months.
Chu Li was so grateful that he burst into tears. Suddenly thinking of this, he stopped walking in circles, turned around and said to the man who had just finished eating and was scraping the bowl at the table, "By the way, teacher, the marketing department has secured promotional spots for Luohe Divine Book in Xinhua Bookstores in major cities across the country for half a month!"
Chu Chuan: “Oh, they are awesome.”
Chu Li: "I heard that they are also very hard-working, so would you like to pay for a good meal or give them a small gift to show your gratitude?"
Zhuochuan thought for a moment and replied, "Go ahead. You still have to go through the necessary public relations etiquette. Is two hundred enough for you?"
Two hundred bucks isn't even enough to pay for a taxi fare to one of those marketers on the way to the Maolu Road.
Chu Li: “………………Forget it, no more PR, that’s what they should do.”
Zhuo Chuan heard the disdain in her words: "Two hundred yuan is too little, you think?"
Chu Li: “No.”
Zhuo Chuan: "How can a person who is extremely poor and can only survive by living in other people's homes and eating and drinking for free have the right to complain about giving up two hundred yuan?"
Chu Li: "I don't mind."
Zhuo Chuan: "... Not only did he eat and drink for free, he also didn't even pay for water and electricity."
Chu Li: "I don't mind!!!"
Zhuo Chuan rubbed his ears, muttered "Why are you yelling if you don't feel guilty?" and asked, "It seems that the physical distribution process of "Luohe Divine Book" has almost been completed. Did the marketing department tell you the approximate order quantity? Is it more than 45,000?"
Chu Li moved his lips, but before he could answer, he heard the man mutter to himself, "I think the subscription volume must have exceeded 45,000. When those physical booksellers hear my name, they should rush over like bears smelling honey."
Chu Li: "..."
Perhaps it was because the speechless gaze from not far away was too undisguised, Mr. Honey looked at his editor and raised his eyebrows: "Is there something wrong with what I said?"
Chu Li: "...Yes, for example, I haven't even written the subscription letter yet."
Now, the progress of "Luohe Divine Book" has reached the stage of waiting for the subscription letters to be sent to major distributors.
"Subscription Letter", as the name suggests, is the subscription information sent by the publishing house to the distributor - including author information, cover artist information, the content of the book itself, data information, etc. Before the book goes to print, a wave of subscriptions must be collected, and the addition of these subscriptions will become an important estimate of the first print run of the book.
——And writing a slightly better subscription letter is one of the few things the editor can take the initiative to do for the book during the entire process of publishing and selling the book.
So when he heard that Chu Li hadn't started work yet, Zhu Chuan got angry: "There are still more than ten days before the next printing and you haven't even written the subscription letter yet. How difficult is that? My friend, do you really want to help me sell books?"
"Distributors are real businessmen. They don't care how exciting your content is. They just want to know whether this thing can be sold," Chu Li counted on his fingers with an embarrassed look. "I am trying to learn how to exclude personal emotions and give up bragging about how good this book is. In the subscription letter, I will tell these distributors some truths that can move the hearts of businessmen."
"………………" Zhao Chuan nodded, "You have a good idea, but you just need to take action. Please hurry up."
Chu Li: "..."
Chu Li: "Write now? It's Saturday today, you want me to work overtime?"
Chu Chuan: "What's wrong?"
Chu Li: "You are the one who keeps asking me not to work overtime and Yu Yao doesn't pay me for overtime, aren't you?"
"That's different. This time you're selling the Luo River Divine Book, and you're standing in the author's house and talking big. If you're going to sleep, I'll buy your pillow with my own money," Zhao Chuan asked. "I have to provide you with a place to stay and food, and I have to tolerate you ignoring the 30 Tenant Rules and not fight with you when I ask you to submit your manuscript. I worry more about you than raising a maid. Why don't you work overtime for me?"
Chu Li was convinced, and muttered "Yes, yes, I'll go right away" while preparing to go upstairs to bring down the laptop - after all, no one in the world knows his books better than Chu Chuan himself, so it is of course the best choice to do the subscription letter with him.
Chu Li turned around and took two steps upstairs. Zhu Chuan's phone vibrated. Chu Li saw him pick up the phone, glance at the screen casually and tap it. Then, teacher Jiang Yucheng's voice rang clearly in the middle of the living room.
[Why do you call Xiao Hou Hou the cook? You let her cook for you? The person you are talking about who cooks, writes, and walks the dog is her? My friend, you think your editor is...]
I didn’t hear the rest of the words because the man clicked off the button.
Zhuchuan: “…”
Chu Li: "..."
Chu Li retracted her foot that had already stepped onto the attic stairs, turned around and looked at Zhuo Chuan: "Cook lady?"
Chu Chuan: “Huh.”
"What's that?" Chu Li took off her slippers, gestured in the direction of the man's face, and raised her voice, "I asked you if you said anything weird to Teacher Jiang Yucheng, and you said no!!!"
"What a weird thing to say, 'cook lady'. Aren't you cooking for me?" The man picked his ears, but the expression on his face didn't look so righteous.
If Jiang Yucheng had enough free time at this moment, he might have already imagined a bloody drama about a new editor and a great author. Suddenly, she felt angry and raised her hand and threw her slippers fiercely.
Er Gouzi, who was squatting beside Zhu Chuan, jumped up and caught the slipper with a roar. Then he walked to Zhu Chuan and put the slipper in his arms. Then he rubbed his master with his ears like an airplane, asking for praise.
Zhuochuan pushed Chu Li's slippers to the ground with a look of disgust and guilt.
Chu Li snorted loudly and limped upstairs wearing only a pair of slippers.
…
When the two of them separated, one going upstairs and the other downstairs, the house finally became quiet.
After washing the dishes and taking a shower, Zhuchuan changed into pajamas and went back to his room to write;
Half an hour later, Chu Li came down barefoot.
She walked straight through the living room to Zhuchuan's room and opened the door. The man was typing, and the clacking sound stopped abruptly as Chu Li opened the door. The man turned around and looked at the little girl who was wearing a white nightgown, a coat, and standing barefoot on the white carpet in his room, and paused.
He showed an expression that seemed to want to teach someone a lesson.
But before he could say anything, Chu Li asked, "Where did you hide my slipper?"
"...In the shoe closet." Because of the sudden mention of the key word, the guilt that had finally disappeared surged into his heart again, and the man hesitated for a long while -
——You fucking put slippers on me!
——It’s inappropriate for a girl to run around barefoot!
——Let go of the ancient times. I will marry you just because I looked at you for one more time! How terrible! Is there anyone like you who is so hard-core and uses tricks to get a son-in-law!!!
The above three sentences are stuck in my heart, thousands of words are turned into one sentence -
"It's November now. You're running around barefoot. Be careful not to catch a cold."
Chu Li pretended not to hear what he said, and rushed into Zhuochuan's room holding a piece of paper, and slapped the freshly printed, still warm paper in front of the man!
Zhuchuan narrowed his eyes slightly and stretched his neck to see——
I found that what was placed in front of me was a subscription letter.
[The Divine Book of Luo River
Subscription Letter
(After a thousand years of awakening, I transformed into a human, just to protect the land with my Lord!)
A breakthrough work by the popular oriental fantasy writer Hiroshi Chuan!
After his debut work "Eastern Charming Records", he reaches the peak again!
The most popular serialized article on Weibo, with the highest record of Weibo reposts for a single chapter reaching 180,000+!
His momentum is catching up with the veteran master Jiang Yucheng, and he vows never to be "the kid next door" again!
*Author profile: Zhuo Chuan, one of the leading oriental fantasy writers in China, a member of the S Province Writers Association, with millions of fans on Weibo, a gorgeous writing style and a wild imagination.
Since his debut, he has released eight works, with cumulative sales exceeding three million!
*Artist profile: Xun, a top ancient style painter in China, has millions of fans on Weibo and has strong fan appeal.
*Brief introduction: A young man in white clothes who was collecting pearls by the sea accidentally picked up a magical book called "The Divine Book of Luo River". It turns out that before humans were born, there were birds and beasts that dominated this yellow land in the world. The young man accidentally used his own blood to summon a strange beast from the book, and the beast and other little monsters in the book were used by the young man to join the army to serve the motherland and quell foreign enemies.
When the child finally becomes a great hero and a general in white, the beast also turns into a handsome general...
*Editor's recommendation: This is another masterpiece of oriental fantasy literature that inherits the author Zhechuan's consistent gorgeous writing style and witty imagination. The whole article flows smoothly, accompanying the growth of the white-clothed boy, whose vision goes from the seaside to the battlefield to the world - just like a dusty ancient scroll, slowly unfolding...
In the ancient scrolls, there are love affairs between children, concerns for the world, loyalty to the country, and beautiful mountains and rivers.
It is a world that exists only in this book.
*Expert recommendations: There are connections everywhere in and out of the circle, so you can choose any one you like.
List price: 55.00 yuan/set (upper and lower volumes) (tentative)]
Zhuchuan: “…”
He raised his head and looked at the guy standing next to him, looking at him with his eyes wide open. His toes were unconsciously moving on the thick carpet because of nervousness and anxiety.
Chu Chuan: "'I am catching up with the old master Jiang Yucheng, and I swear I will never be the "kid next door" again!' What is it?"
Chu Li's lips moved, and she pinched the hem of her nightgown: "... Lao Miao said that this subscription letter is going to be exaggerated to the extreme. I heard that half of those shameful waistband promotional slogans on the market are directly copied from the exaggerated content of the subscription letter... and they don't hesitate to use other authors as backup at critical moments-"
Chu Li's heels rubbed against the carpet beneath his feet.
"After much thought, I think there are only two authors in the literary world who are more famous than you in the eyes of the public and who would not hate you even if you drag them away to be your backup. They are Mr. Jiang Yucheng and Mr. Zhou Guxuan."
“…”
Zhuchuan's eyebrows twitched, and before he could say anything, Chu Li screamed "Ah" - the man only had time to see the white skirt flying in front of him, accompanied by the smell of shampoo and shower gel... The next second, the guy who was originally standing in front of him was already standing outside the door.
She held onto the door frame, leaning half of her body, staring carefully at the man holding the printed paper in the door—
It was like watching some wolves or tigers that would eat her alive in the next second.
Zhuchuan was almost pissed off by the way she was looking for trouble while looking at him with a harmless face that said, "I don't want you to be unreasonable, we are all doing this to sell books."
The man sneered and slapped the printed paper in his hand onto the table.
The person outside who was clinging to the door frame also jumped at the loud noise.
Zhuo Chuan: "You still know that you deserve a beating for saying this?"
Chu Li shrank his neck and said, "It's just expressing our common dream."
"I think it will sell well." Chu Li pointed at himself.
"You want to get out of the shadow of 'the kid next door.'" Chu Li pointed at Zhu Chuan.
"Everyone is happy!" Chu Li put his hands together and applauded.
"I only have one dream now," Zhuo Chuan said, shaking his back teeth, "and that is - you come over here, if you don't come over I'll go over and I'll beat you to death!"
As soon as he finished speaking, before Zhaochuan could really stand up, the little girl standing outside the door jumped up like a frightened hamster, turned around and fled back to her room, slammed the door, and quickly locked it!
Two seconds later, the Q beep sounded, and when he turned around, someone's profile picture was shaking.
[The Monkey’s hired naval forces: …At worst, just delete this sentence QAQ! What’s so fierce about it QAQ! ]
The man stared at the words for a long time, and then he imagined someone squatting behind the attic door, trembling while holding a cell phone, writing these words with a wronged look on his face...
With a "tsk", he let out a low laugh.