Chapter 137 Boston Consortium
Yes, a family should be neat and tidy, Sheffield grinned secretly, he was sure that this theory was imported. It didn't fit the English context at all.
From Christmas to New Year's Day, Sheffield stayed in Arlington's estate. Of course, he didn't stay there completely. Since, apart from the basics such as agriculture and animal husbandry, the old man had transferred all the industries to him, he had to observe them carefully and then make some corresponding changes.
Unlike many companies, my family does not own a listed company, so it is impossible to calculate wealth through market value, and wealth inferred from market value is also very inaccurate. For the shares of Internet tycoons in the future, their net worth is very high when they hold the shares, but this net worth is false. Once they sell their shares, the shares worth 10 billion will definitely not bring in 10 billion in cash.
Take the four major mobile phone manufacturers in the Republic of China, for example. Three of them are not listed companies. They are not short of funds at all, and naturally do not need financing. Conversely, people naturally do not know how much money their bosses have. Only Lei Jun's company is listed, so it is still possible to infer how much money Lei Jun has.
Sheffield can be sure that he will not have a place on the list called Forbes.
"Forbes?" Sheffield slapped his thigh. He had forgotten that such a thing didn't exist these days. He had acquired dozens of newspapers and media companies in various places. He could just pick one and transform it, and focus on reporting on the rich. Wouldn't that be great?
And it can't be like those dung collectors. The main responsibility of this newspaper is to promote positive energy in society and contribute to the arrival of the American Century as the United States calls it. Of course, this is not all. There must still be a newspaper like the dung collectors in hand to complement each other.
The modern slave owners who know very well what kind of person the uncrowned king is think that this matter is very manipulable. If he has both the authoritative media benchmarks on the positive and negative sides in his hands, he will be able to confuse right and wrong.
The most important thing is that with Forbes as an authority that can deal with the rich head-on, he actually has a lot of potential help. To put it simply, he can make many newly wealthy people pay protection fees. Even if they are not so anxious now, it is good to pay it later.
Once a media outlet becomes a benchmark for recognizing newly wealthy people in the minds of citizens and openly talks about the American dream, it can not only collect protection fees with justification, but also receive strong support from the federal government. This support does not distinguish between Democrats and Republicans, as long as the United States federal government exists.
"Very good!" Parade brought the old man's praise, thinking that the heir's idea was very practical.
However, the idea of building Forbes was just a flash of inspiration, and Sheffield recorded it directly. This is not a matter of urgency. Even if it is launched now, it may not produce results immediately. It takes a long time to gain the trust of citizens. Therefore, this matter is not urgent, but it must be done.
So far, Sheffield has been spending money, although it has stopped losses by swallowing up some of Keane's banana business. But the essence of spending money has not changed. Keane is still active in Boston, and it is not surprising that this is another large expense. Now it needs a sales model that does not require much investment but has quick results to return funds.
We still need to find a way to this from the agriculture and animal husbandry, after all, this is the area where the family has the most say. Supermarkets, this is the sales model innovation that Sheffield thought of, and he is sure that there is no such sales model at present.
The earliest supermarket was created in New York in the 1930s. American Michael Coulomb opened the first store, King Coulomb United Store, in New York State. At that time, the United States was in a period of economic crisis. Michael Coulomb designed a low-price strategy based on his decades of experience in food business and pioneered the pricing method for commodity categories. His average gross profit margin was less than one-tenth, which was surprising compared to the gross profit margin of about 30% of general stores in the United States at that time.
Compared with the founder, Sheffield has greater advantages. The agricultural and animal husbandry products sector of the United States itself relies on the southern states, and his own family is the leader among them, which gives him more pricing advantages than an ordinary businessman.
There is no doubt that Sheffield has now done something about the shameless middlemen. It was these middlemen who caused the surge and plunge in agricultural and livestock products last year, leaving many farmers who relied on farming on the brink of bankruptcy and having a very hard time making ends meet. These middlemen are simply too bad, and their existence has made the citizens of the United States pay a heavy price.
The solution is to kill these middlemen and directly control the food problem of the citizens of the United States. This will benefit both parties better. The Sheffield family can occupy the market, and the citizens of the United States can eat high-quality and low-priced food.
The biggest benefit of supermarkets is that they give citizens the illusion that they are the ones who decide what products to buy. This can be said to directly hit the psychological weakness of human beings. After all, human beings are full of bad habits. They all think highly of themselves and think they are always right. Naturally, they feel at ease with the things they personally choose. In fact, the pricing power is still in the hands of the operators.
Taking this mentality into consideration, the only thing that can limit supermarkets from defeating traditional stores is whether the citizens have full wallets. As long as their wallets are full, they cannot control their hands.
Even this can help him build a personal image. Anyway, he already has a lot of newspapers in his hands. Sheffield is ready to make friends with the citizens of the United States. The most important thing is that he will not repeat the mistakes of Lei Jun. Lei Jun had no control over the supply chain, and the agricultural and livestock products themselves are in the hands of Sheffield.
"I want data on cities in the entire United States with a population of more than 100,000, including race, the ratio of industry to agriculture, and the local per capita wage." As for the base camp in Texas, Sheffield did not add any additional workload to Aunt Parade. Everything was under control.
It's the same as always. The preparation time can be long, but once the conditions are ready, we must quickly occupy the market before everyone reacts. Just as New Year's Day was approaching, Keane, who had been disappearing, did not plan to spend New Year's Day at home and appeared in Arlington Manor.
"Boss, I have good news. If nothing unexpected happens, Boston Fruit Company is willing to merge with United Fruit Company!" Keane appeared with a man who was not very old, and announced the good news as soon as they met with a happy face.
"Oh, that's great news!" Sheffield nodded and waited for Keane to explain how much money was needed for the acquisition. After completing the acquisition of Boston Fruit Company, there were almost no competitors in the fruit industry.
"The good news doesn't stop there. Boss, Lowell, Adams, and Lawrence are very interested in your electric propulsion!" Keane said he had an unexpected gain.
Sheffield's face changed slightly and he almost blurted out, "Lowell? Adams, Lawrence? Aren't these the backbone of the Boston consortium?"
I was relatively calm recently because the book was about to be put on the shelves, and I had the illusion that 404 was far away from me. As a result, the reader group of 800 people was blocked in the afternoon. The backup group is 643031390! Please promote positive energy, don't talk about things that shouldn't be talked about, and don't put random information into the group sharing. Oh... I'm so tired!
(End of this chapter)
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