Chapter 242 The Birth of the Automobile King
"We must save as much materials as possible, reduce costs as low as possible, produce as fast as possible, and make the newspaper as popular as possible. In short, once the car is launched, we must quickly seize the market. Every citizen of the United States needs to have a car of his own. This is the standard of the American century." Sheffield emphasized the importance of efficiency to Ramon Hess, the new manager of the automobile company.
"United has been wanting to enter the automotive field for a long time. From you down, all the executives of the automotive department have been working hard for this day. I must admit that you have overcome countless difficulties, but I also appreciate everything you can provide under the framework of this era. This is our common dream. I hope that one day the citizens of the United States can realize their dreams on our cars."
"The automobile will be an important milestone in modern industry and a symbol of an industrial power. For Texas, we will have an important pillar industry, which can also give back to our hometown. Everyone will benefit from the development and growth of the automobile industry. At present, not everyone can accept automobiles, but it doesn't matter. There are stubborn people in every era. We don't need to pay attention to these noises. The times will eliminate them, but not us."
Ramon Hess understood from Sheffield how much the United Company valued the automotive industry, and he couldn't help but feel a heavy responsibility in his heart. He hesitated and said, "Boss, it's just a few German engineers who think that the current cars can still be improved."
"Germans? That's not surprising." Sheffield originally wanted to ask what needed to be improved, but he was not surprised at all when he heard that it was the Germans who found fault. These Germans are stubborn and arrogant, so it is normal for this group to find fault.
Of course, some characteristics are still good, such as being serious, responsible and punctual. These characteristics cannot be said to be wrong in any country, although many countries cannot do so and even find various excuses for it.
I wanted to ask what the reason was, but I heard Ramon Hess say, "It's a problem with the engine. It will take some time to improve it, and it may be more fuel-efficient."
"If this is the only problem, there is no need to change it." Upon hearing this, Sheffield directly rejected the suggestion of delaying production. Saving fuel is certainly a good thing, and a more mature engine is also a good thing.
But it depends on the situation. Sheffield does not want to make its cars as fuel-guzzling as later American cars, but this so-called shortcoming does not need to be improved. The reason is simple. With such a fuel-efficient car, who would sell the oil from the Texas oil fields?
Although cars are their own industry, are Texas oil fields not their own? If you can make money from two sources at the same time, who would choose not to? Anyway, Sheffield can't do it.
As the first automobile company established in the history of the United States, Sheffield United became the first to try something new, the first company established with the purpose of producing automobiles. This news occupied the headlines of many newspapers and aroused heated discussions among citizens of the United States. After all, many people have extraordinary enthusiasm for new things, and liking excitement is not a specialty of any particular ethnic group.
There were naturally two different opinions in the media regarding the establishment of United Motors. The newspapers of the other two giants kept their old ways, using headlines to attract readers, and then making sarcastic comments, which also seemed like a joke. However, the major newspapers in Sheffield quoted internal information and made objective and professional reports.
And first of all, an explosive piece of news was published: the country's first company mainly engaged in automobile production aims to achieve a monthly production of 100,000 cars. As soon as this news appeared, it immediately caused an uproar in the newspaper and media industry.
You have to know that nowadays, cars are produced in small workshops, relying on a few skilled workers. Even a large car dealership can produce less than 100 cars a year, and that was when Ford was founded. Sheffield is facing a situation where there is no decent car dealership in the country, let alone a car company.
The news of producing 100,000 cars a month was more of a joke than a shock to many people. Sarcasm and ridicule dominated the mainstream of many newspapers, which further enhanced the reputation of Sheffield Motor Company.
"William, many people are waiting to see you make a fool of yourself." Anne looked at Sheffield with some concern. She knew that the current public opinion environment was very unfriendly to new automobile companies.
"So what do you think?" Sheffield looked at Anne's chin and said nonchalantly, "Do you think I'll be laughed at? And ridiculed by all kinds of newspapers and have no idea how high the sky is?"
"Of course I don't. I believe you no matter what you do." Anne was as honest as a kitten. Her plump buttocks hid in the man's thighs. Sheffield didn't feel any pain, but felt very comfortable instead.
This girl is completely mature! At such a serious moment, Sheffield always wants to think about something indecent.
Making good use of the power of the media is a basic skill for Sheffield. Anyway, he knows the nature of the United States media in this era. Except for his two giants, all the others are from the shock department. He only needs to provide them with explosive news, and he doesn't need to pay attention to the rest. These newspapers will keep biting them like dogs that smell bad.
In fact, this is the same as many entrepreneurs in the Internet age who set up their personas. They are not interested in money, but in cost-effectiveness. However, if you take the initiative to set up your persona, it is likely to become a black history and be slapped in the face, so Sheffield himself will not say a word to the media, even if the media is controlled by him.
At present, if the main purpose is to grab the market, then the price-performance ratio is the only weapon to grab the market. Although it is the beacon of capitalism, the workers in the United States at this time are not very rich. Sheffield set a price of 200 US dollars to produce Ford cars, and another model of Cadillac cars was doubled in price to impact the high-end market.
In this regard, Sheffield avoided the embarrassment of Lei Jun, who set the price too low. When he wanted to make high-end products, the public simply did not accept it. Subconsciously, they believed that Lei Jun's mobile phones should only focus on cost-effectiveness.
So in Sheffield's hands, Ford still cut corners as it had in the past. The cooling system still uses water cooling, but the volume of the water tank has been reduced by one third, and the area of the heat sink has been reduced by half. In addition, the material has changed from brass to cast iron. The fan in front of the heat sink has also been cancelled. In addition, the water pump that speeds up the flow of cooling water has also been cancelled and replaced with a siphon, which allows the cooling water to circulate naturally in the cooling system due to the physical characteristics of hot water rising and cold water falling.
Cadillac cars have all the requirements of German mechanical engineers, but they are not currently in production. It is more important than anything else to make up for the boast of producing 100,000 vehicles per month.
Ramon Hess completed the task on behalf of his boss. When faced with this question, he did not evade it, but said with a frank attitude, "Starting from September 1st, all the prepared production lines will be fully loaded, working hard to achieve the goal of producing 100,000 cars per month."
Ramon Hess's speech basically confirmed that Sheffield Motor Company had really set a target of producing 100,000 vehicles per month. The reporters present were shocked and felt that they had encountered big news.
After all, Ramon Hess was not as experienced as his boss, but he still answered questions based on the principle of producing 100,000 vehicles per month in front of the reporters who flocked to him.
John Connor also returned from Cuba and brought 300 Black Gold employees to the automobile company's factory, temporarily taking charge of security work to prevent some bastards who were jealous of others from delaying their boss's plans.
"All industrial workers work twelve hours a day, in two shifts a day. The production line runs day and night, and the mechanics who repair the production line are on standby at all times! The goal of producing 100,000 vehicles a month must be achieved!" John Connor shouted to the workers present with a megaphone, "Once the goal is achieved, the first month's profits will be returned to all workers."
Late at night on August 31, the entire United Automotive Factory, covering an area of four square miles, was brightly lit, with six thousand workers on standby. As the clocks in the various plants began to count down and the hour approached, the various plants entered a boiling state, the conveyor belts were started, various auto parts were pulled up, and the workers who had been trained for a period of time entered the working state. From beginning to end, it took less than four hours for the first car to roll off the production line, followed by the second, the third, and so on.
The excrement collector who had come to wait in ambush was stunned to see cars coming out of the factory one after another and being parked on the open space outside! He couldn't believe what he saw.
On the first day, thousands of cars were assembled and became visible to everyone. On the second day, the number of cars parked on the open space doubled. With the number of workers and the reorganized parts and raw materials, everyone who paid attention to this matter, whether citizens or reporters, found that the monthly production of 100,000 cars was not an impossible task and seemed to be able to be increased.
"Perhaps we are witnessing an era where many wealthy people have their own unique nicknames. If this emerging industry will profoundly change our society, then the actual controller of this company, William Sheffield, who is only 20 years old, will undoubtedly be the king of automobiles. At this time, all newspapers, including the Los Angeles Times, are witnessing the birth of the king of automobiles. Cars will soon enter thousands of households and become the machines we rely on most."
"At the critical moment, our own newspaper is still trustworthy!" Sheffield laughed. Not only did he take Ford's job, he might even be able to make Detroit disappear.
(End of this chapter)
Continue read on readnovelmtl.com
