After the special feature video of Ye Cang was broadcasted on Zhongjing TV, it attracted many fans to watch.

The editing of this special feature video was very attentive, and it also allowed fans to see another side of Ye Cang. In the last part of the video, there was a clip of Ye Cang discussing with others, but the sound was not played. However, even so, it can be seen that Ye Cang and Pei Ran were focused and serious.

The director said in the voiceover: "At the end of the interview, we followed Ye Cang to Yixing Studio. He wanted to show his friends some of the film scores he had just produced. This overly young musician and his equally young director friend also have the same persistent pursuit of art. They moved everyone who saw it. They made people believe that the future of Chinese art will get better and better."

With the consent of Ye Cang and Pei Ran, a short piece of the film's score was inserted at the end of the film. It was just right, but it made people want more.

Also making people want more was Pei Ran's face that flashed by in the film. Although there have been discussions about Pei Ran on Weibo and forums before, it was just a blurry photo taken by paparazzi at that time, which is not as good as the high-definition video broadcast on TV stations today.

So for a while, Pei Ran and his new movie became a hot topic.

Shen Huai also took the opportunity to release the promotion of the new movie "A Sheng" at this time. The trailer and the movie materials that were released continuously also triggered discussions among netizens.

[I originally thought that the little brother was an actor, but it turns out that he is a director! ! [Fist][Fist][Fist]]

[The music in the movie is so nice! I have to watch it even if it is just for Ye Cang's music! 】

【The trailer looks good, like the style of early Hong Kong, quite interesting】

【What's the point of a good trailer, the director is so young, does he know how to make a movie? Anyway, I'm not optimistic. 】

【That's right, what's the point of a handsome director, it can only attract some ignorant girls, I won't be fooled by such rubbish】

【Highlight the point, Pei Ran is Mr. Shen's man!! Produced by Mr. Shen, guaranteed to slap him in the face! 】

【Correction LS, although, only Cang Cang is Mr. Shen's man! Official stamp, no rebuttal allowed]

...

The online discussions have their pros and cons, but the extremely high level of discussion has still aroused many people's interest in the movie. Shen Huai looked at the feedback with satisfaction. At present, it seems that this wave of publicity has met their expectations. As for the quality of the movie that netizens are worried about, Shen Huai believes that they will definitely be surprised.

As time is approaching the Golden Week of October 1st, the competing movies are also showing their magical powers. On one side, half of the entertainment industry is called upon to help with the promotion, and on the other side, the sentimental card is played crazily, and netizens are inexplicably in debt of a movie ticket.

The entire movie market seems to be very lively, but this liveliness is also within the expectations of everyone. On the surface, the competition seems fierce, but in fact, each company is still relatively calm.

But who would have thought that in mid-September, a news suddenly came out that "The Dusk Murderer" starring Fu Cheng would also join the competition for the schedule of this year's Golden Week.

Fu Cheng previously refused to play in "Red Actors" and instead threw himself into the arms of "The Dusk Murderer". Many people in the industry laughed at him for having no vision.

But for ordinary audiences, it is because of this that they remember "The Dusk Murderer". Since his debut, Fu Cheng has been famous for his good vision and ability to choose movies. Although the output is not high, each one is very classic. Therefore, if Fu Cheng can give up a movie like "Red Actors" and choose another unknown movie, you can imagine how good this movie will be.

As the box office of "Red Actress" gets higher and the praise gets higher, the expectations of ordinary audiences for "The Dark Knight" also get higher.

Almost as soon as the news came out, it directly rushed to the hot search, and many audiences expressed their expectations of watching it.

The film company of "The Dark Knight" also released a promotional draft in a timely manner, comparing itself to "Red Actress". For a while, it was discussed a lot, completely overshadowing other movies.

As soon as the news came out, many distributors were immediately panicked, and there were complaints from the theaters. Everyone was caught off guard, and many people in the industry privately complained that Guanrui was greedy.

The originally peaceful Golden Week schedule of October 1st suddenly became unpredictable.

When Shen Huai returned to the company, the publicity staff of Yixing Studio cried: "Boss Shen, Guanrui is coming in strong, we have no way to compete, and the initial investment may be wasted..."

Shen Huai pursed his lips and said nothing. Now all they can do is to increase the publicity investment and compete with Guanrui with funds. However, Shen Huai's previous layout, which made a huge investment in film production and developed Yixing's old movies with Fanqie.com, has led to a shortage of funds at present. The publicity funds for "A Sheng" were all saved.

Besides, even if the investment is increased, the winning rate is not high. After all, Guanrui is a well-known company in the industry. The quality of the movies they have produced before is guaranteed. In addition, they just released "Red Actress" not long ago, and the audience's expectations for them are the highest. At this time, no matter who goes against Guanrui, it will be like hitting a rock with an egg.

The atmosphere in the entire conference room became anxious. Shen Huai pondered for a moment and was about to say something when he saw Pei Ran, who had been keeping his head down and not speaking, raised his head and slowly said, "Expand the scale of the preview."

Shen Huai said nothing.

Pei Ran chuckled: "Didn't you mention this method after the previous media screening?" After the

media screening, everyone's response was very good. Shen Huai was indeed moved, but almost no movie had done this before. Most movies still rely on traditional promotion methods. Only a few movies will try to preview, but most of them have mediocre responses. So even if Shen Huai is confident in the quality of "A Sheng", he dare not make such an attempt easily.

Pei Ran finished speaking and stopped talking. After all, although he is the director, the producer is Shen Huai. He is the one who makes the decision and he has the greatest pressure. After all, every choice he makes is related to the future of the movie.

So no one spoke, and the whole conference room was quiet, waiting for Shen Huai's decision.

After a long time, Shen Huai let out a long breath and said, "Okay, expand the scale of previews. Xiao Zhao, contact the managers of major theaters and arrange at least three rounds of previews before the release."

Xiao Zhao nodded quickly.

"As for the next promotional model, it must also be changed. We will give up the market in first-tier cities and focus on third- and fourth-tier cities. "A Sheng" is more in the style of early Hong Kong movies, and it has a better market in third- and fourth-tier cities. Our previous promotional feedback also reflects this point. Moreover, compared with the gradually saturated market in first- and second-tier cities, third- and fourth-tier cities and even lower counties and cities are the blue ocean of the future film market..."

He arranged it in an orderly manner, and the publicity staff who were originally a little flustered immediately settled down and took on their work tasks.

The originally solemn atmosphere turned into fighting spirit again because of Shen Huai's words.

After everyone received their assignments and left the meeting room, Shen Huai heaved a sigh of relief and sat on the chair. His hair, which had been neatly styled, was now a little messy, and even his collar was pulled open a little.

Pei Ran saw this and went to the side to get him a glass of water.

Shen Huai took it and said thank you.

Although Shen Huai always appeared very calm in front of others, he was also uncertain in his heart.

There have been examples of media responding well to a film, but the reputation of the film plummeted after its release. The tastes of the public are unpredictable and much more difficult to predict than stocks.

He chose to expand the scale of previews and shift the focus of publicity to third- and fourth-tier cities. If the final result is not ideal, "A Sheng" will be made worse by his wrong decision.

In this way, he not only felt sorry for Pei Ran, but also for all the staff who worked so hard for this movie.

Pei Ran saw his worries, but did not try to persuade him. He just smiled and said, "Do you remember what Ah Sheng and Qianru said?"

Shen Huai was stunned.

Pei Ran was talking about the plot in the movie. After the protagonist Ah Sheng encountered the financial crisis in Hong Kong and was fired by the martial arts industry, in order to support himself, he could only work as an extra and a worker in various film studios. His life was even more humble than in the martial arts industry, but he became more proud.

Later, Qianru, the girl he liked, asked him if he thought this kind of life was good.

Ah Sheng replied: "It's good to have a clear conscience. Tomorrow will be better than today anyway." Shen

Huai immediately understood Pei Ran's intentions. His tense nerves relaxed a little, and he smiled and said to Pei Ran: "Thank you."

Pei Ran patted his shoulder gently, and everything was self-evident.

——As

this schedule war gradually came to an end, the National Day Golden Week also quietly arrived.

In the past half month, all the film companies have tried their best, one after another, especially in Zhongjing, Dongjiang and other first-tier cities known as big ticket warehouses, where several film companies have fought so hard that their brains are about to burst out.

"Ah Sheng" was quite Buddhist. In the fierce competition, it started the first round of large-scale previews without much enthusiasm.

Xiaolin is a big fan of Ye Cang. Although her idol is often not in the office, Xiaolin still pays attention to every detail of him.

Previously, Ye Cang's production of the soundtrack for "A Sheng" had already caused a stir in their circle. Later, Ye Cang also specially recommended the movie on Weibo. Xiaolin immediately decided to go to the cinema to support her idol.

Therefore, after learning about the preview of "A Sheng", Xiaolin immediately made an appointment with her girlfriends who like to watch movies to go to the cinema together.

The preview time was not very good, and the bestie was a little helpless: "You are really obsessed. You didn't watch the movies when I invited you out before, but now you come to watch a movie at this time for a man."

Xiaolin smiled and took her hand: "Maybe I will fall in love with watching movies in the future because of this?"

The bestie rolled her eyes, and the two girls walked into the theater with popcorn and Coke noisily.

At first, Xiaolin and the bestie ate a few popcorns and laughed at the movie, but later, they both stopped what they were doing and focused on the screen.

When the movie ended, the two came to their senses and found that there was still half a bucket of popcorn and the Coke was not touched at all. But

the two could no longer care about this matter, because their minds were still immersed in the movie at the moment.

Xiaolin sniffed: "It was really funny at first, but it made me feel really bad later. I don't know why, but when I saw Ah Sheng, I thought of myself. Although I don't know why, I still have to live desperately..."

The best friend also wiped her tears. Her feelings were actually deeper than Xiaolin's. Her enlightenment film was a Hong Kong movie. After that, she fell in love with watching movies. In recent years, Hong Kong movies have gradually declined. She also felt very sorry. Now when she saw "Ah Sheng", she was simply surprised.

Xiaolin asked with a strong nasal tone: "Next time when it is officially released, let's come and watch it again."

The best friend nodded vigorously, and then suddenly remembered something: "By the way, I want to recommend this movie to our movie appreciation group..."

After she finished speaking, she opened her mobile phone and started editing information.

Xiao Lin also slapped his head and said, "Yes, I will post it on WeChat Moments too!"

Under the same sky, there are many people who have the same behavior as the two of them. The Douban rating of "A Sheng", which was originally deserted, has been rising, and most people have given it a five-star rating.

As the reputation of "A Sheng" continues to ferment, time has quietly come to the end of September.

Almost all film companies are paying attention to the scheduling, and when the results came out, Guanrui's 33% scheduling defeated all competitors and proudly topped the list.

The living space of other films has been compressed to the extreme. "A Sheng" has a scheduling rate of less than 10% in several major theaters, which seems quite shabby, but no one noticed that the scheduling rate of "A Sheng" in third- and fourth-tier cities is much higher than that in cities such as Zhongjing, reaching 30%.

At the same time, the reputation of "A Sheng" finally reached its peak on social networks such as WeChat Moments. On

the first day, the screening rate of "Dusk Murder" was 33%, and the attendance rate was 41.2%; the screening rate of "A Sheng" was 9.8%, and the attendance rate was 55%.

On the second day, the screening rate of "Dusk Murder" was 34.1%, and the attendance rate was 29%; the screening rate of "A Sheng" was 12%, and the attendance rate was 63%.

The evaluations of the two parties were even more different.

So Guan Rui didn't have time to be happy for a few days, and he was almost stunned by a wave of negative reviews.

[Rubbish movie! What a mysterious thing, it's not good at all! Waste my money! ]

[What the hell is "Dusk Murder", this is fucking murder! I couldn't watch it anymore after watching half of it, it was boring and childish, I had no idea what the director wanted to say]

[Is Fu Cheng an idiot? ! You actually gave up "Red Actors" to take such a stupid movie? ! ]

[I've been a fan of Fu Cheng for several years, but after watching "The Dark Knight Rises", I think I might stop being a fan]

[Really, I haven't seen such a bad movie with so many flaws in many years! ! ]

[Compared with "Red Actors"? ! How can the film producers have the nerve to say that! 】

【Actually, "Twilight Zone" is not without merits. After all, I slept soundly and it cured my insomnia that had lasted for many years...】

In addition to the audience's angry criticism, this movie has supported major movie public accounts and most of the movie UP hosts on Bilibili. It can be said that all kinds of spoof videos and review videos are released every day, and the number of views is probably higher than that of the movie.

The attendance rate of "The Dusk Murderer" dropped from 41% on the first day to 17%, which was beyond everyone's expectations during the golden week. The managers of major theaters were about to curse, so they quickly reduced the screening of "The Dusk Murderer" and increased the screening of other movies, especially "Ah Sheng", which had a terrible performance despite its poor screening schedule in the past few days.

After three rounds of previews, "Ah Sheng" has attracted a lot of people to promote the movie. They spared no effort to promote "Ah Sheng" on WeChat Moments, Weibo and major forums.

This kind of "marketing" is far better than the film company's efforts. So in the past few days, although the screening schedule of "Ah Sheng" was heartbreaking, the attendance rate was terrifyingly high. Some places were even full and tickets were not available at all.

Audiences complained constantly, but many fans in third- and fourth-tier cities proudly boasted that "Ah Sheng" was highly screened here, and many people watched it twice or even three times.

As a result, many people noticed that in just a few days, the box office of "Ah Sheng" has accumulated 500 million, far exceeding the following movies.

The theaters began to urgently adjust the screening schedule, and "Ah Sheng" was like a long-lurking giant beast, showing its true strength.