Chapter 61: Moving into the Media Age
In the early morning, the Huayan Mirror Palace faces the rising sun, shrouded in clouds. The well-arranged attics are dotted around the main hall in the middle. The floating clouds are rising, spreading the aura of the Holy Spirit in every corner of the palace.
The night fairies living outside the city also got up early, formed small teams of three or four, and each took charge of their own posts.
This place is filled with vitality that cannot be found anywhere else in the wonderland.
At this time, Mandola and Yue Heng were both sitting in the conference room. Also sitting on both sides of the round table were Abdu, the village chief, Duan Lingyi and other fairies in charge of various aspects of the empire.
By the way, there was also Zhou Yin who appeared in the meeting via video call.
Everyone was surprised that Yue Heng woke up, but they also celebrated it.
Now that the king has awakened, the already thriving empire will surely become even more prosperous.
Yue Heng was also very pleased that he encouraged every fairy and won people's hearts just right.
After all the decision-makers arrived, Yue Heng knocked on the table and announced the theme of the meeting: the era of diversified media.
"Next, the Empire will use the development of the Internet as the core and media publicity as the means to establish a media organization that radiates the entire Wonderland. I wonder what you think?"
Yue Heng asked earnestly, saying that only by pooling everyone's wisdom could we avoid possible small mistakes.
Before the meeting began, Mandola distributed a report to each fairy.
The above describes in detail the empire's future strategic policies and the media concepts of the human world, so everyone has some understanding of this meeting and has their own thoughts.
Zhou Yin was the first to raise the question, "How should we develop the Internet? After all, this is a fairyland. We can't use computers to lay network cables like humans do."
"And we don't have the supporting facilities and talent pool, so if problems arise we won't be able to solve them."
Yue Heng sat upright, "Don't worry about that. Fairies have their own way of doing things."
"We can use the Prime Minister's mirror spell as the core, imitate the televisions and computers in the human world, and form a fairyland-style Internet, and even realize the live broadcast function."
Zhou Yin nodded, this plan was indeed very feasible.
The village chief on the side showed concern, "With the Prime Minister's current strength, I'm afraid this will be a very large project."
Although Mandola has become the best among the fairies, the population of the entire empire is so large that it is a fantasy to accomplish everything in one go.
"Don't worry, the Internet system is not going to be completed now. This will be a long-term struggle."
"What we need to do now is to develop newspapers and periodicals with all our strength, strive to popularize Wonderland, and in the process slowly develop a Wonderland-specific network." Yue Heng explained patiently.
Yue Heng also considered the problem raised by the village chief.
It is indeed impossible for Mandola to complete such a huge workload now, but there is still a lot of time, so he can take it slowly.
It is entirely possible to develop newspapers and magazines first, and after they are developed, innovate and slowly launch a special mirror network.
In this way, people's resistance to new things will be reduced, and Mandola's pressure will be greatly reduced.
Hearing this, the village chief also smiled with relief.
As expected of a king, he is thorough and meticulous in everything he does.
"Does anyone have any questions?" Yue Heng looked around and asked everyone.
The two people who asked the question shook their heads repeatedly.
Of the remaining two, Abudu has always been a fool who only knows how to charge into battle. Although Duan Lingyi is smart, she only focuses on forging. They all shook their heads.
Seeing that no one had any doubts, Yue Heng made the decision, and the first "repeater" plan in Wonderland was officially implemented!
The core point of this plan is to influence the thinking of all fairies through repeated publicity through the media machine.
In 1972, American communication scholars McAbs and Shaw proposed a theory: agenda setting theory.
They believe that the mass media cannot influence people's specific views on an event, but can affect people's judgment of the importance of an event by providing information in the order in which it is provided.
The mass media can easily throw out a key point at the beginning and influence the importance of this matter in people's minds by constantly emphasizing this key point.
Even if there are later reports to the contrary about this incident, they will be ignored because the public has already been caught up in the agenda set in advance by the media.
And once it is caught up in the agenda, the media will continue to push related articles based on the focus of attention due to the associative characteristics of the human brain.
This is how an information cocoon is formed.
If the information cocoon is completely formed, the chance of breaking through again will become very slim.
This is what Yue Heng and the others have to do now.
First, spread newspapers, periodicals and other media throughout the fairyland to let the fairies get used to its existence.
Then enhance the authority of these media through various means.
Once newspapers and periodicals occupy a large part of the fairy's life, she can promote the empire openly or covertly.
As long as the fairies are curious about the empire, more related reports can be reasonably launched, and an information cocoon can be set up through repeated reports. At the same time, some smear reports about the alliance can be appropriately added to test the bottom line of ordinary fairies.
Unknowingly, the reputation of the Alliance and the Empire among the fairies was reversed, forming American-style remote breeding.
And it can be even more extreme in the later stages.
Opening up the submission columns of newspapers and periodicals allows many lower-class fairies to have a voice, and then reporting in an exaggerated manner with a mixture of truth and falsehood, intensifies the conflict between privileged fairies and lower-class fairies.
This will cause chaos within the alliance, and the fleeing lower-class fairies will have no choice but to come to the empire, which will naturally gain a batch of new labor force.
Yue Hen has always felt that a sentence in "Dream of the Red Chamber" is very true.
"If a family as big as ours is attacked from outside, it will not be possible to kill them immediately. We must first destroy ourselves at home before we can be completely defeated."
Isn't the Alliance just such a big family? It seems strict, but in fact it has loopholes everywhere.
…………
With Yue Heng's order, the entire empire began to operate slowly like a huge machine.
The wheel of history rolls forward. The privileged fairies are the remnants of the old era, and their only fate is to be drowned by the tide of the times.
The sea of flowers outside the southern forest,
Since that banquet, Mag has been waiting for the person Zhou Yin mentioned to appear.
After hearing about the empire, she always had a guess in her mind that the king of the empire was the fairy that Zhou Yin mentioned.
The fairy who can unify the fairyland and bring hope to all fairies.
She wanted to go to the empire very much, but the people of the empire were all night fairies. It would be a lie to say that they were not afraid of the rumored disaster.
When she finally made up her mind, she learned that all affairs of the empire would be temporarily handled by Prime Minister Mandola.
After going around in circles, she still stayed where she was.
Just as she continued to live in a daze, Zhou Yin contacted him again.
Funayashi told her that the Empire was going to implement a plan and hoped that she could participate and serve as an important member.
And Marg agreed without hesitation. If she hesitated, she would end up with nothing. She couldn't wait any longer!
And today is the day when the imperial envoy arrives.
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