Chapter 40 Scarcity Marketing



"..."

After that, the hall became much more orderly and harmonious.

...

In the side room behind the main hall, Jing Zhe and Chen Mo, who had come early in the morning to show their support, sat inside, observing the activity in the main hall through the paper window.

"Congratulations, young master! If this trend continues, it won't be long before all your ice is sold out!"

Congratulations to you!

Jing Zhe pulled his head back and laughed, "My medals are half thanks to Brother Chen!"

"..."

Chen Mo was a little curious about where Jing Zhe's hometown was, and why he had so many fresh and witty remarks.

"Young master, I have a question. Since everyone wants to buy them so much, why not make more?"

Chen Mo has been with Jing Zhe and the others for the past two days, and he doesn't believe any of that nonsense about "working overtime to rush it out".

Jing Zhe smiled and shook his head, "We can definitely make it, but we can't sell that many at the beginning!"

"Oh? And the reason?"

"This is called scarcity marketing."

Jing Zhe explained, "They say things are valued for their scarcity. If I had supplied unlimited quantities of mung bean popsicles from the beginning, people would have bought them for the first few days, but once the hype died down, fewer people would have bought them."

After Jing Zhe explained it to him, Chen Mo understood the pros and cons and clapped his hands in approval.

"Yes, if we only sell a hundred a day, the mung bean popsicles will become more and more famous. Not only will those who haven't tried them want to buy them, but those who have will also want to buy them, since they can be something to brag about to others!"

"Clap clap clap!"

Jing Zhe applauded for love—oops, for Chen Mo, thinking to himself that he was a promising young man!

————

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