Hearing Jing Zhe say that, Zhou Ziqiong suddenly felt that she was being pretentious. All of this was to save the Zhou family's cloth workshop!
She took a breath and said, "I feel...good."
"Specifically? In what ways is it good?"
"that is…"
Zhou Ziqiong thought for a moment and said, "After putting it on, it's almost the same as not wearing anything at all. You can't feel anything. Plus, it's thin and soft, much more comfortable than a cloth bag."
Because Zhou Ziqiong had just used a cloth bag, the experience of switching to sanitary napkins was much more direct, and she felt that sanitary napkins were much better than cloth bags.
Jing Zhe nodded, then asked the other three women.
Seeing that Zhou Ziqiong had spoken, the other three women began to speak freely.
"It does feel more comfortable to wear than a cloth bag. However, the fabric seems a bit too rough and feels prickly."
"Yes, if it were made of a smoother fabric, it might feel even better."
"Also, although these sanitary napkins are small and soft, and you can't feel much when you wear them—but they're so small that they're fine when you're still, but they move around a lot when you move, which isn't very good..."
"..."
Therefore, it's never good to work in isolation before developing any product; listening to everyone's opinions is very helpful.
After listening, Jing Zhe also deeply understood.
Because when we were making the sanitary napkins, we only considered the absorbency of the cotton and didn't take the outer fabric into account, which is why the cotton clothing we're wearing now has a rough surface and feels a bit scratchy.
Furthermore, because women in that era wore relatively loose underwear, sanitary napkins were not securely placed inside, and would easily slip out with the slightest movement.
So, Jing Zhe asked Zhou Ziqiong to find some more fabrics, and after trying them several times, they finally decided on the right fabric.
Jing Zhe then drew a picture of underwear and had Zhou Ziqiong cut and sew one herself. When the underwear was finished, the four women blushed at its bold and sexy appearance.
"This is... what I'm wearing?"
"Isn't it a bit too small?"
"And it must be really tight, right?"
The women whispered among themselves.
"Yes, these are called underwear. They're basically a modified version of sanitary pads. They're more form-fitting and comfortable to wear, and most importantly, they won't slip when you put a sanitary napkin on them!"
The four women were skeptical, but they put on the clothes anyway, and just as Jing Zhe had said, they felt completely different after putting them on.
The prototype of the sanitary napkin has been formed.
The next step is to negotiate the price.
Because a cotton-padded coat costs five hundred coins, and according to Zhou Ziqiong's calculations, if the cotton from one cotton-padded coat were used to make sanitary napkins, one coat could make about fifteen or sixteen.
So, the price of a sanitary napkin would be around thirty coins, but it still needs to be disinfected with alcohol. Actually, it would be reasonable to set the price at one hundred coins.
However, there is another point. The reason why Zhou's cloth shop sets the price of cotton-padded clothes at 500 coins per piece is not only because the raw materials are expensive, but also because the process of making a cotton-padded coat is much more complicated than that of making a sanitary napkin.
After thinking it over, Jing Zhe said directly, "A sanitary napkin costs thirty coins. During a period of menstruation, a woman usually needs seven to ten napkins. So it's like a woman has to spend the money she would have spent on a cotton coat every month to buy sanitary napkins!"
Zhou Ziqiong frowned after hearing this.
"Zhe'er, the reason why cotton-padded coats are so hard to sell is because people think the price is too high. If we set the price of sanitary napkins at the same level as cotton-padded coats, will no one buy them?"
Jing Zhe smiled and shook his head.
"Sixth Sister, it's different. As for cotton-padded clothes, one or two pieces per person is enough. The Qu Family Cloth Shop also sells cotton-padded clothes, and they are much cheaper than the Zhou Family Cloth Shop. Naturally, everyone chooses the Qu Family Cloth Shop instead of the Zhou Family Cloth Shop."
Seeing Zhou Ziqiong nod, Jing Zhe continued, "But sanitary napkins are different. Every woman has her period every month and needs sanitary napkins, so even if the price is set at this level, they can accept it."
"But if they use cloth bags, they don't have to spend any money!"
Zhang Xiaoyu said.
"Yes, using a cloth bag is free, but is it comfortable? And after using a cloth bag, nine out of ten women will feel itchy and uncomfortable. In fact, this is a gynecological disease, and going to the doctor and getting medicine will cost a lot of money. If you use that money to buy sanitary napkins, you will be comfortable and won't suffer. Isn't that great?"
After hearing Jing Zhe's explanation, Zhang Xiaoyu immediately nodded.
Because he was right, every time she used a cloth bag, no matter how clean it was beforehand, she would still feel itchy after using it. At this time, every woman would go to the pharmacy to buy some Chinese medicine such as Phellodendron bark, Cnidium monnieri, and Sophora flavescens, boil water, and then wash herself.
Indeed, the money spent on medicine each time is not a small amount, and it's also a painful experience. If sanitary napkins could eliminate itching, I believe many people would be willing to buy them.
Mu Qingren thought for a moment and agreed, "If these sanitary napkins are really as my husband says, able to eliminate itching after use through sterilization, even at fifty coins each, there will definitely be people who buy them. After all, spending four or five hundred coins a month can save women from the suffering of itching. At least I am willing to buy them, and I believe that once they have used the sanitary napkins, they will be willing to continue using them!"
Wang Yingqiu nodded in agreement, but then raised a new question: "That makes sense, but the most crucial thing is how to get everyone to use it the first time!"
"That's easy."
Jing Zhe laughed and said, "Once all the sanitary napkins are ready, we'll give away two hundred for free on the first day. The first two hundred women can take one home for free. No one will refuse something free, right? Whether they want to continue using them after they've used them up is up to them!"
"Hmm, and these underwear...should we send them along too?"
Jing Zhe nodded: "Since we're already giving away sanitary napkins, let's give away underwear too! Of course, just like the sanitary napkins, two hundred is enough. If anyone else wants more, they'll have to buy them themselves!"
"Zhe'er, since we want everyone to know the benefits of sanitary napkins and underwear, isn't sending them to only two hundred people a bit too few? There are so many women in Ruzhou City, it won't be enough for only two hundred people to know!"
Zhou Ziqiong asked.
Before Jing Zhe could speak, Zhang Xiaoyu interjected, "I know that, it's called scarcity marketing! Just like the 'Havoc in the Dragon Palace' drama that was performed in the newspaper office today, everyone wanted to keep watching, but my husband just wouldn't let it be performed, which made everyone want to watch it even more! The same principle applies now, apart from the two hundred people who got free tickets, everyone else is probably getting impatient!"
"..."
————
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