Chapter 25: Killing the chicken to scare the monkey, the arrow is on the string
"Directed by Jiang Tian, starring Ding Xiaoman and Pan Jianbo, co-starring Ruan Shangwei, Wan Xu and Wan Herong, and with guest appearances by Mu Lefeng and Huang Ming, "The Return of the Heroine" was officially launched on the three major platforms on January 1."
"The total number of hits for the premiere of 'The Return of the Swordsman' exceeded 100 million in the first hour, approaching the record for the premiere of an online drama."
"The popularity of "The Return of the Swordswoman" continues to grow, with the total number of hits exceeding 200 million in the first four hours of its premiere."
"The Return of the Swordswoman" has achieved remarkable results on the three major platforms and is worthy of being the strongest online drama."
…
"The total number of hits on 'The Return of the Swordswoman' exceeded 400 million within 12 hours of its broadcast. There may be a trend of swordswoman dramas in the future."
…
At 8 o'clock on January 2, the report of "The Return of the Female Swordsman" made the headlines of major entertainment reports, most of which were mainly about good news.
In addition, many celebrities in the industry have spontaneously promoted the online drama "The Return of the Heroine". Among them, Mu Lefeng posted a message to promote "The Return of the Heroine" at 8 o'clock last night, and then many fellow artists forwarded that message.
As it happens, "The Return of the Heroine" has already become a phenomenal online drama.
Fans including Ding Xiaoman, Pan Jianbo, Ruan Shangwei, Wan Xu, Wan Herong and others continued to collect data today.
One by one, the fans even started celebrating.
9 a.m.
Yu Xiaoshu reappeared in Tiger Star Films.
"Morning, Teacher Yu."
"Good morning, Mr. Yu."
"Mr. Yu, ok."
…
Yu Xiaoshu nodded to everyone and he didn't feel it was awkward.
He has been working at Tiger Star Films for almost two months. Except for the time he was filming "I Am Yu Huanshui", he has never received such treatment in the company.
On the contrary, many people looked at Yu Xiaoshu with disgust and tried to avoid him as much as possible.
And today, everyone was so…enthusiastic.
There is no other reason, it’s just because of the success of "I Am Yu Huanshui".
This is normal in the workplace.
Screenwriter of 2 films.
"Teacher Yu, congratulations."
"Teacher Yu, congratulations."
"Teacher Yu, I want to apologize to you. I watched "I Am Yu Huanshui" last night. It was really good."
…
As soon as Yu Xiaoshu entered the office, others came over to congratulate him.
The layman watches the excitement, while the expert watches the details.
Even though "The Return of the Swordswoman" is being hyped so much today, just look at the growth trend of "The Return of the Swordswoman" and you will know that it is just like a toad pulling a cart.
What does it mean? ?
No stamina.
"Teacher Yu, Mr. Wu asked you to go to his office."
Yu Xiaoshu had just said something when Wu Hai's assistant came trotting over and spoke to Yu Huanshui in a polite manner.
You know, before this, she had always called him 'Yu Xiaoshu'.
"OK."
Yu Xiaoshu had already gotten used to this, so he didn't need to get upset about it.
When I arrived at Wu Hai's office, Sun Hei and Xia Qing were both there.
"Xiaoshu is here, sit down."
Sun Hei laughed and said, "We were talking about you."
"Oh? What did you say about me?"
Yu Xiaoshu asked with a smile after sitting down.
Xia Qing said at the side: "They say you are our great contributor. The script of "I Am Yu Huanshui" is so good this time. Today's results surprised me."
10 million.
The total number of clicks for "I Am Yu Huanshui" in 12 hours was 10 million, which has broken the record of clicks for "Xiao Ma Video".
On Yuanxing, the number of clicks on online dramas is counted based on real clicks. At the same time, professional data will monitor the behavior of brushing clicks. If the relevant departments are caught brushing clicks, the production unit will be fined to the point of bankruptcy.
This is not only true for online dramas, the ratings for TV dramas are the same.
Unlike on Earth, if you don't buy the ratings, you're a fool. On Yuanxing, anyone who dares to buy the ratings, or anyone who dares to falsify the ratings, will have to wait for a huge fine and jail time.
That’s right, the number of clicks on online dramas will be the only criterion for measuring performance.
The first three episodes of Sun Hei's failed online drama received less than 3 million hits in the first week, and was directly cut in half by MiLi Video.
This time, "I Am Yu Huanshui" was broadcast on "Xiaoma Video", and the total number of clicks exceeded 10 million within 12 hours of its first broadcast.
This was not enough to excite the three.
What’s really exciting is that 8 million of the 10 million views and clicks were added only after 8 hours of broadcast.
That is to say, while "I Am Yu Huanshui" had only 2 million viewers in the first 8 hours of its premiere, it soared to 6 million in the last 4 hours.
So terrifying.
Yu Xiaoshu told Lin Feiyang yesterday to let the bullet fly for a while, but he also didn't expect the bullet to be so fast.
"I just asked Ding Yi specifically."
Wu Hai smiled and said, "I was really shocked. I was worried that Xiaoma Video would help us to increase our statistics."
"Who says it's not true? I was watching the broadcast the whole time yesterday, refreshing the page every 10 minutes, but the total number of hits was only 2 million until 12 o'clock."
Sun Hei also smiled bitterly and said, "My last web series had over 2 million hits in 4 hours after its premiere, and then less than 3 million hits in the first week. I didn't sleep all night. I never expected happiness to come so suddenly."
Xia Qing laughed and scolded, "How dare you say that? Last night you harassed me like you had lost all hope in life, and even my wife was upset."
"Okay, Xiaoshu is here, so let's get down to business."
Wu Hai waved his hand and said, "The performance of I Am Yu Huanshui has the potential to become a hit. Ding Yi has agreed to renew the contract, so Xiaoshu, you have to hurry up and write the script in the next few days."
"no problem."
Yu Xiaoshu nodded slightly.
Sun Hei sneered at this time: "I wonder what the three of us are thinking of rejecting? In my opinion, "The Return of the Heroine" will definitely fail."
Xia Qing nodded gently: "Now "The Return of the Heroine" has been promoting the total number of views, but if you average out the three major platforms, there are not many."
“We don’t need to consider whether this drama is successful or not for now.”
Wu Hai shook his head and said, "There's no point in us stepping on him again. Let's finish filming the rest of the script for 'I Am Yu Huanshui' as soon as possible."
"That's right."
Xia Qing deeply agrees: "A good iron must be made strong. No matter how much publicity resources are available for "The Return of the Swordswoman", it won't fail. But it's different for us. Xiaoma Video doesn't have enough traffic after all. If this wave of word-of-mouth doesn't rise, then it will be difficult for this drama to go to the next level."
"My crew is fine, it has not been disbanded, and as long as Xiaoshu writes the script, I can start shooting at any time."
Sun Hei looked at Yu Xiaoshu at this time: "Xiaoshu, how many days do you think it will take to finish the remaining script?"
"It will take about a week, but I can write episodes 4 and 5 first, and then I can write while filming."
Yu Xiaoshu thought for a moment and said, "After all, we still have to look at the audience's feedback."
"Can."
Sun Hei said it was no problem: "Then I'll trouble you for the next two days."
"good."
Yu Xiaoshu nodded gently: "This is what I should do, it's not hard."
"Tonight, "Justice Never Dies" and "Kill That Woman" will also be aired. The next two days are crucial. I will communicate with Ding Yi at any time. At the same time, the company will also increase the promotion of "I Am Yu Huanshui"."
Wu Hai said to the three people, "You just need to do your job well. When "I Am Yu Huanshui" comes to an end, if it really becomes a hit, the company will celebrate for you."
Yu Xiaoshu and the other two naturally nodded repeatedly.
Everyone is full of fighting spirit.
Of course, although Wu Hai said that there is no need to step on "The Return of the Swordswoman" for the time being, Yu Xiaoshu believes that Xiaoma Video will definitely not miss this opportunity.
If they don't take advantage of the popularity of "I Am Yu Huanshui" to show off their popularity and then step hard on "The Return of the Swordswoman", Yu Xiaoshu will think that the people at "Xiao Ma Video" must have had their brains kissed by a dog.
…
Pony video, conference room.
Ding Yi said to Wang Fei: "Vice President Wang, tell me what you think."
"Mr. Ding, the performance of I Am Yu Huanshui has indeed exceeded expectations."
Although Wang Fei felt bitter in his heart, he had to continue to say, "I think the company should indeed increase its investment in publicity."
"If you had listened to me and invested all your resources in "I Am Yu Huanshui", then "I Am Yu Huanshui" would have reached a higher level by now."
Ding Yi snorted coldly at this time.
I get angry when I mention Ding Yi.
He didn't expect that the people under him would actually disobey his orders.
If "I Am Yu Huanshui" really flopped, then Ding Yi's prestige would be greatly reduced, and he might even be transferred.
When he thought of this, Ding Yi became even angrier.
"Director Li, I asked you to put all your resources into "I Am Yu Huanshui", but who told you to give them to "Love Me, Hug Me"?"
Ding Yi looked at the publicity director Li Qing.
Li Qing wiped the sweat off his forehead and said, "Boss Ding, this "Love Me, Hug Me" is an idol drama, and our rating is SSS. We managed to get it with great difficulty, so..."
"So what???"
Ding Yi said at this time: "Who bought "If You Love Me, Hug Me"? "
"Boss Ding, it's me."
Hou Yong, director of the online drama department, said: "This drama is mainly..."
"No need to worry about anything. As the boss of the web drama department, you don't even have the ability to appreciate it. Now that it has been on the air for 12 hours, the number of views of "Love Me, Hug Me" is less than 500,000. What use do I have for you?"
Ding Yi slammed the table and said, "You have been demoted to deputy director. Liu Miao will temporarily take over the post of director of the online drama department."
"But, Mr. Ding..."
Hou Yong became anxious when he heard this. He wanted to explain something, but when he saw the look Wang Fei gave him, he swallowed it back.
"But what??"
Ding Yi sneered in his heart. He couldn't touch Wang Fei, and he couldn't touch the publicity director for the time being, but he could still touch the director of the online drama department.
This is called killing the chicken to scare the monkey.
At this time, he looked at Hou Yong and wanted to say something, but he looked at Hou Yong with an inexplicable expression on his face.
"Nothing more, I accept the company's arrangement."
Hou Yong lowered his head and said.
"Next, I'll say it again, give all the resources to 'I Am Yu Huanshui'."
Ding Yi looked around at everyone and said, "If anyone dares to give me a discount again, don't blame me for being ruthless."
The authority has been established.
Others didn't dare to say anything at this time.
Just as Yu Xiaoshu said.
Strength, performance, and ability determine your right to speak.
in this way.
The popularity of "I Am Yu Huanshui" is already building up.
The arrow is drawn.
…
…
(End of this chapter)
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