Chapter 280: Promotional genius, wait and see (I wish you all good luck in the college entrance examination)
Wednesday, September 18th.
It has been 4 days since the finale of "Go Go Squid!", and the popularity has naturally subsided. Currently, Baiqian Media's focus is on "All Is Well", and only the companies behind several other actors are building momentum for their actors.
After all, no matter how you look at it, "Go Go Squid!" has made quite a few people famous, right?
At the same time, as the popularity of "Go Go Squid!" waned, "Invincible Sisters" and "Soldiers Please Take Your Place" started spending money on promotion again.
And this time, Baiqian Media was also not idle.
After being low-key for so long, it's time to be high-profile.
At 11:00 a.m. on September 18, All Is Well released a trailer, which was basically only 3 minutes long and titled: "The Correct Way to Dance Square Dance."
This immediately became a hot topic as soon as it was released.
"Oh my god, this song is so catchy. It will definitely be a hit."
"I can't help shaking after listening to this, but this Tang Tian is really too funny."
"Who says it's not? Besides, this old man is also quite interesting."
"That's right, you're actually thinking of finding an old lady to dance with."
…
This scene is exactly the one where Su Daqiang is dancing in the square and then Su Mingcheng comes over to make trouble.
When editing the video, Yu Xiaoshu did some extra editing, and then paired it with Lou Zi's latest song "Curry Curry", which really created a great comedic effect.
The most important thing is that the square dance is performed very professionally. It looks more professional than the dance performed by the old men and women.
Later, a topic called "Challenging Square Dance" appeared on the hot search list, with some old men and women saying, "Their dancing is not good, look at ours."
Wow, in an instant, in less than a day, these basically dozens of old men and women’s dancing videos came out.
The most important thing is that they all use the song "Curry Curry", but the singing is different.
This is going to be fun.
"What the hell is this song called? Why do these old men and women know it?"
"Yes, I just want to ask what the song for this square dance is?"
"I've been brainwashed by this song, and I can only watch the trailer and listen to the song over and over again."
“+1, I also listened to the song after watching the trailer, MMP, can you please upload the song quickly??”
“What I actually want to ask is who sang this song?”
“It’s still good.”
…
Obviously, many people still like the light-hearted song "Curry Curry", and countless people are asking for the song.
but.
How to say it?
As long as it is square dancing, people will definitely dislike it and think it is not classy. For this reason, some music critics think that the song "Curry Curry" is just a slapstick song.
Too vulgar.
While everyone was criticizing, Lou Zi reposted the official V of "All Is Well" and wrote: "My song "Curry Curry" will be online at 8pm on time. I hope everyone likes it."
“Oh my god, this is the song sung by Zizi?”
"Are you kidding me? Zizi is singing such a cheesy song?"
"No, I think it sounds good. It really sounds good."
“I’ve been brainwashed.”
…
Obviously, if Lou Zi didn't say it, no one would be able to tell that this song was sung by Lou Zi.
Because Lou Zi changed his singing style when singing "Curry Curry", even Lou Zi's fans didn't recognize it as this song.
Compared with Lou Zi’s previous songs, “Curry Curry” cannot be said to be different, it can only be said to be completely different.
Even Lou Zi’s fans think that the song “Curry Curry” is a bit crude, let alone other netizens? ?
Among them, Guo Lin, a famous music critic, wrote on the social platform: "The music scene today is completely dead. There are fewer and fewer good singers. The songs on the charts are all for fans to entertain themselves. But it is understandable. After all, good songs don't make money. How much money can a good song make? But you can earn millions a day by just participating in a variety show. And not only that, as the market sinks, singers have also begun to go with the flow. I was optimistic about Lou Zi, but I didn't expect her to start singing catchy songs like "Curry Curry"..."
As a well-known music critic, Guo Lin has a pretty good reputation. He started criticizing Lou Zi after the trailer for "All Is Well" was released.
There is a chain of contempt in every industry.
Among TV dramas, web dramas are at the lower end.
In the movie industry, online movies are at the downstream.
In literature, online literature is at the downstream.
Among songs, online songs are at the downstream.
Just like on Earth, during those years when online songs were very popular, even if you could perform on the Spring Festival Gala, you were still looked down upon.
Later, when square dancing became very popular, it went without saying that any song related to square dancing was considered vulgar. It’s not that they were low-brow, but that some so-called elegant people looked down on them.
Well, in fact, as long as there is continuous output, this trend can always be changed.
But it's too difficult.
So...Phoenix Legend is awesome.
Think about it, Phoenix Legend was also ridiculed a lot in the past.
However, Yu Xiaoshu did not expect that a song called "Curry Curry" would be criticized like this.
That's a bit bullshit.
Yes.
Yu Xiaoshu thought it was a bit nonsense. The song "Curry Curry" was originally based on a light-hearted Southeast Asian style, and it was created as an interlude for the TV series "All Is Well". People were performing square dance from the beginning.
At this time, what are you saying about vulgarity, or this song being a cliché, etc., are you saying that it is nonsense or not? ?
The most important thing is that music critics have always had the freedom to criticize. If they responded to Guo Lin’s criticism, they would be in a lower position.
So, no matter whether it was Yu Xiaoshu or Lou Zi, they basically ignored this guy.
Anyway, music critics sometimes cannot represent the general public. Those self-proclaimed elegant music critics do not understand that songs are divided into different categories, and listeners are also divided into different types of fans.
Just like some people like to eat garlic and some people like to drink coffee.
You say drinking coffee is elegant and eating garlic is vulgar.
Then go to your grandma's leg.
Anyway, for the time being, Yu Xiaoshu doesn’t have the leisure to debate the difference between elegance and vulgarity. The current priority is to promote the TV series "All Is Well".
When Lou Zi's song "Curry Curry" was about to be released on the music platform, Yu Xiaoshu instructed the publicity department to continue promoting "Curry Curry" after it was launched.
As early as after the song "Curry Curry" was recorded, Yu Xiaoshu asked Chen Fang to go to various cities to find the best square dancers, and then shoot the video in advance.
Otherwise, how could it be possible to release dozens of square dance videos in one go?
You should know that "Curry Curry" has not yet been officially launched.
Now, with this first wave of promotion, the second wave of promotion will come when "Curry Curry" is officially launched at 8 o'clock in the evening.
By that time, there will definitely be imitations following suit.
Now the topic of "Challenging Square Dance" is about to become a hot search because Yu Xiaoshu has been controlling the popularity.
Let me put it this way, if the first trailer of "All Is Well" came out today, and then "Challenge Square Dance" became a hot search, and everyone clicked on the hot search to see that there were only dozens of videos posted, would you feel embarrassed?
Being on the hot search list is also a technical job.
Why are some celebrities not liked even if they are on the hot search list every day?
The reason is very simple. You can tell at a glance that these are bought hot searches. An advertisement posted by a marketing account with dozens of comments made it to the hot search list.
Do you think netizens are fools?
Public opinion should never be manipulated, because Yu Xiaoshu has seen too many cases of people manipulating public opinion and end up getting backlashed by it, so when he was a manager, Yu Xiaoshu had direct conversations with the artists under his management.
That is, it is not easy to establish a personality. Look at the earth. The one who is set up as a top student fails. The one who is set up as a good man fails. The one who is set up as a good wife and mother fails. The one who is set up as a dedicated person fails. The one who is set up as a veteran cadre also fails.
For this reason, Yu Xiaoshu only asked his artists to be careful in what they said and did, and stop acting like a troublemaker.
Really good propaganda does not involve manipulating public opinion, but taking advantage of the wind and taking advantage of public opinion to go one step further.
Take the promotion of "All Is Well" for example, the first point at present is like this.
Yu Xiaoshu threw out the hot search for square dancing.
Then it all depends on the talents of netizens.
Of course, netizens will never let people down.
And so, the next day, that is, on September 20, the topic "Challenge Square Dance" successfully topped the topic list.
Not only on social platforms, but also on short videos, "Curry Curry" is also extremely popular.
Short videos are popular nowadays, and many people just edit a little bit and upload it, and then naturally the spread is extremely high.
This is the first reason, and the second reason is everyone’s mentality of following the trend.
You see, if one person starts dancing the square dance of "Curry Curry", then others will naturally follow suit quickly.
In short, comparison is king.
In such a situation, Baiqian Media does not even need to do any promotion for the time being and can directly promote the drama "All Is Well".
It's so unfair.
Compared with the huge amount of publicity spent on the two TV series "Invincible Sisters" and "Soldiers Please Take Your Place", it has to be said that the publicity and promotion of "All Is Well" is really cost-effective.
A square dance trailer will do.
Is this okay? ?
Many people looked stunned.
"MMP, Baiqian Media is really a genius in publicity and promotion."
"MMP, it's true, All Is Well has always been ignored, but now a square dance is damn good enough."
"Yes, it suddenly changed from a two-horse race to a three-horse race."
“It’s really awesome.”
…
It is very obvious that both netizens and people in the industry think that Baiqian Media is a real genius in publicity and promotion.
But, so what?
Jiang Tian, who was about to go to Star City to promote "Invincible Sisters", looked at the online promotion but did not take it seriously.
In his opinion, it is said that bad movies can produce great songs.
What's more, there are about 10 days left before it is aired, and at this time there is nothing else about "All Is Well" except a square dance trailer.
Well this can only prove one thing.
Baiqian Media is not confident about the TV series "All Is Well".
What's the point of being popular now?
"Yu Xiaoshu, I want to see how you can face me after your drama flopped."
Jiang Tian sneered in his heart.
This time, "Invincible Sisters" is a once-in-a-lifetime opportunity for Jiang Tian. You know, before this, he has never directed a TV series with such a cast.
Not to mention that this drama also has the bonus of Best Actress.
The cast is strong, the broadcasting platform is strong, and the script is equally strong.
In such a situation, Jiang Tian did not think he would lose.
Ever since he was caught cheating by Yu Xiaoshu last year, Jiang Tian felt that he had been unlucky. The performance of several of his online dramas were not very good. It can be said that he had been in despair, but he did not expect to have such an opportunity.
If this time, Jiang Tian fails again.
Then Jiang Tian decided to buy a piece of tofu and just crash into the ground and die.
Jiang Tian wasn't the only one who thought so.
At the same time, Su Dong thought the same thing.
Su Dong doesn't care much about the drama "All Is Well". Just as he asked his assistant to respond, he doesn't care whether the drama is good or bad.
He simply hated Yu Xiaoshu.
What made Su Dong even angrier was that he received a call from his daughter in which she gave him a lecture, basically saying that everything was in the past and asked him not to bring up the past again.
It's all over? ?
No one knows a daughter better than her father. In Su Dong's opinion, if it was really over, why would his daughter stick with the publishing house as an editor? ?
What made Su Dong most angry was that he had no choice but to listen to his daughter.
Because he had a daughter when he was old, Su Dong loved his daughter very much.
A few days ago, when we were having dinner at home, my daughter said something like that she believed in Yu Xiaoshu, and thought that Yu Xiaoshu’s first TV series would definitely be good, and might even beat her own "Soldiers Please Take Your Place", because my daughter was not optimistic about her own drama.
Are you angry?
It is said that girls are extroverts.
This really is true to me.
Su Dong has shot so many classic works over the years, and he can still maintain a very high work enthusiasm at this age, which comes from his self-confidence.
He has great confidence in himself.
Self-confidence, when taken to its extreme, often becomes a bit conceited.
So it is exactly like that. Su Dong thinks his daughter is extroverted, but Su Dong's daughter thinks that there must be a generation gap between Su Dong and young people. He should stick to his own style of shooting, instead of not understanding what young people understand, but adapting to the style of young people.
You are an editor in a publishing house. What do you know about the market?
Therefore, Su Dong did not say too much to his daughter. He wanted to use practical actions to prove that his daughter's vision was wrong.
"All Is Well" is bound to fail.
Because of this, Su Dong has stopped targeting Yu Xiaoshu recently.
He wants to speak with practical actions.
Therefore, when faced with the promotional points of the drama "All Is Well", I shook my head slightly.
It seems that there is really nothing to promote.
But at Baiqian Media, Yu Xiaoshu is very satisfied.
Square dancing is invincible.
…
…
(Just finished the exam, quickly updated a chapter, wish all the high school students like gorillas good luck in the exam)
(End of this chapter)
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