Chapter 318: 200 million, officially deified
Break 5!
"Sisters Who Make Waves" ratings exceeded 5!
Let me say it again, the ratings of "Sisters Riding the Wind and Waves" exceeded 5!
Let me repeat it again, the ratings of Sisters Riding the Wind and Waves exceeded 5!!
At this moment, everyone went crazy.
The first wave of netizens who thought that the first episode of "Sisters Riding the Wind and Waves" was just luck and that the second episode would definitely flop went crazy.
"Oh my god, how is this possible??"
"There is no traffic, no so-called superstar who can carry the ratings. Can anyone tell me why?"
"I don't know, and I really don't know why this so-called 'Sisters Riding the Wind and Waves' can create miracles in ratings."
“Yeah, I don’t know why either?”
…
These are the first wave of people mentioned above. They didn’t like "Sisters Riding the Wind and Waves" very much in the first place. They were even devastated when the ratings for the first episode came out. Why did they think you could be successful?
In such a situation, these people are the ones who bet the most. They think that the second episode of "Sisters Riding the Wind and Waves" will definitely fail.
As a result, this slap was so hard that they fell to the ground.
Next came the second wave of audiences. This wave really thought that "Sisters Riding the Wind and Waves" was good. They also gave it some positive reviews, but how to put it, they felt that it would be good if the ratings could be maintained.
What's the result?
Oh shit.
Break 5.
The ratings actually broke 5.
What does breaking 5 mean?
It has been several years since a variety show broke 5 in ratings. If the first episode’s premiere broke 4, then it was not a phenomenal variety show. Then the third episode’s ratings would already be a god-level variety show.
That's right.
Become a god.
In the first episode, everyone might think that the title of deification was a bit exaggerated, but after the ratings of the second episode came out, this title of deification was really not surprising.
With ratings like this, who dares to say it can’t be a hit?
Correspondingly, the third wave of neutral viewers also lost their temper.
Some people originally thought that "Sisters, Stand Up" could have performed better.
In the end, they ended up arguing over nothing.
These people have flocked to "Sisters Riding the Wind and Waves".
In such a situation, who dares not say that "Sisters Riding the Wind and Waves" is rubbish?
Immediately afterwards, many media reported on "Sisters Riding the Wind and Waves".
Among them, the Entertainment Variety Magazine said: "It has been a long time since there has been such a variety show. There is no traffic, no superstars, only a bunch of outdated artists, and the production cost is not high. The broadcast platform is also not very good. It is a third-tier satellite TV station. More importantly, when no one is optimistic about it, the first broadcast broke 4 and the second episode broke 5. What kind of miracle is this?
No such miracle has happened in recent years.
At the same time, "Sisters Riding the Wind and Waves" is likely to become a benchmark, that is, in the future, the script will be king for variety shows, and only the content is the most important, and nothing else matters. "
Obviously, what the entertainment variety magazine said is absolutely correct.
Script is king, content is king.
The days of getting a bunch of traffic, putting it together, and then creating a phenomenal variety show with both good reputation and high ratings are gone forever.
Let’s take a look at “Sisters, Stand Up”.
This variety show is mainly based on traffic and superstars, and a lot of money has been spent on publicity and promotion. However, due to poor script and content, the ratings exceeded 3 in the first episode, and then dropped to 2 in the second episode.
Not only that, even if there are traffic fans and a huge number of fans swiping the screen and controlling the comments, it is still useless because the eyes of the masses are sharp.
The rating of "Sisters, Stand Up" on Douhu is only 3 points at the moment.
3 points.
This is really completely over.
Who would have thought that a variety show that was thought to be a phenomenal one, a benchmark for future variety shows, would end up achieving such a result?
It's really miserable.
Meanwhile, the Voice of Today put it more bluntly, saying: "Sisters Stand Up will become a landmark variety show, marking the official collapse of the appeal of popular artists."
Yes, after web dramas, TV dramas and movies, it is finally the turn of variety shows.
Over the years, traffic artists have begun to gradually fade away, but because there is still a buffer period before fading away, many traffic artists are still popular and everyone feels that they still have a chance.
In such a situation, whether it is some variety shows, some online dramas, or even other aspects, basically everyone is still willing to use traffic.
After all, you don’t need to promote it if you use the traffic, because there will be traffic fans to help promote it.
But the purchasing power and consumption power of these people are actually not high.
Just look at the movie’s box office and you’ll know.
Traffic artists cannot carry the box office.
On the contrary, the box office of some veteran actors has gradually soared.
So this year, the film industry has started to use traffic more cautiously, as they have also suffered losses.
In the past, using popular artists to star in movies would at least earn hundreds of millions at the box office, which was simply a huge profit. But now it is no longer possible. The market has begun to become rational, and the same is true for the film market. And the most important thing is that the audience's taste has improved.
There was no other way before. Even if you fed me shit, I would have to eat it. But now it’s different. I just don’t go to the cinema anymore.
For this reason, traffic artists have gradually begun to either transform or think about finding other ways, and among these, traffic artists participating in variety shows is also a way.
Who would have thought the result would be?
Nowadays, even popular artists are not able to appear in variety shows.
This show "Sisters, Stand Up" has half of the top traffic, but in the end what's the use?
Their fans are quite good at reposting and commenting. One person has reposted thousands of times, and a single post can get over a million views.
But what’s the use?
The ratings won’t go up at all.
Without ratings, only data workers, what’s the point?
Precisely because of this, Today’s Voice said that these traffic artists have reached their doom in the field of variety shows.
It is indeed the end of the world.
No matter what, from now on, if any major variety show wants to use traffic artists, or to be more precise, use traffic artists to carry the main event, then they really have to think carefully about it.
See if it’s worth it.
After talking about the audience, let’s talk about sponsors.
It’s really as Yu Xiaoshu said, if you ignore me today, I will make you unable to reach me tomorrow.
To be honest, all the sponsors are regretting it. They really regret it. If they had agreed to Yu Xiaoshu earlier, then the phenomenal ratings of the first and second episodes of "Sisters Riding the Wind and Waves" would have been theirs alone.
As a result, because they didn't trust Yu Xiaoshu and thought there would be a turn for the better, they missed the opportunity.
Now, they can only try to make up for their losses.
But once the opportunity is gone, it's gone.
Before today's ratings came out, Yu Xiaoshu had a clear talk with these sponsors, saying that he could support the sponsors at a friendly price so that everyone could help each other.
But the sponsors are the type who won’t show their support until they see the rabbit. They even think that Yu Xiaoshu’s show of weakness must be because he has no confidence in the next variety show.
Do you think it’s ridiculous?
I actually thought so.
Then the sponsors in my imagination are absolutely unwilling to pay, no matter what so-called discounts will be accepted.
Yu Xiaoshu was not in a hurry.
On the one hand, sponsors are tied together by interests, so it is nonsense to talk to them about ethics, morality, and integrity at this time.
Capital is only bloodthirsty.
That's exactly the case. After seeing the ratings of the two episodes of "Sisters Riding the Wind and Waves" go up, what else do Yu Xiaoshu and others have to say?
On the other hand, Yu Xiaoshu also wanted to prove something, which was that he needed to show it to everyone.
I, Yu Xiaoshu, have never been defeated.
Follow me, Yu Xiaoshu, and if you want fame, I will give it to you. If you want profit, I will give it to you as well.
Whatever you want, we have it.
Look, the first two episodes of "Sisters Who Make Waves" have successfully proved the value of Yu Xiaoshu.
In fact, Yu Xiaoshu was a little worried at the beginning. After all, the core of "Sisters Riding the Wind and Waves" had been changed by Yu Xiaoshu, and it was completely different from the variety show on Earth.
How could Yu Xiaoshu not be worried? ?
Fortunately, as long as you work hard and seriously on variety shows, and as long as you put your heart into it, you will definitely not be disappointed.
Just now, Yu Xiaoshu received a call from Qidong TV, saying that all the sponsors now seem to be crazy and want naming rights, sponsorship, and exclusivity.
No problem.
Yu Xiaoshu told Qidong TV that he could make a bidding.
Because "Sisters Who Make Waves" is so successful now, it is naturally willful. Not only is it willful, it also has some autonomy.
In this regard, Qidong TV has long given privileges to "Sisters Riding the Wind and Waves".
So, two days later, a massive advertising bidding event began.
The smell of gunpowder in the bidding was quite strong.
Let’s put it this way, everyone wants to be number one.
And in the beginning everyone was still rational, after all, even if the deal failed, there was still some righteousness. But later on, everything was completely gone, as if everyone had torn their faces apart.
Everyone wants to take it down anyway.
Just like that, after three days, "Sisters Riding the Wind and Waves" sold 200 million advertising spaces alone.
200 million! !
This number once again shocked the industry.
"Oh my god, is this Sisters Riding the Wind and Waves a money-grab??"
"Oh my god, I never thought it could be sold for 200 million. This time, Sisters Riding the Wind and Waves really made a fortune."
"Yes, Qidong TV has rebounded, but Baiqian Media is the biggest winner."
"That's right, Baiqian Media is indeed the biggest winner. It's so damn strong."
…
For a while, when everyone looked at the price of the advertising space sold for "Sisters Riding the Wind and Waves", many people felt complicated.
Qidong TV is bleeding, but they are still doing better.
After all, no matter what, the first broadcast of "Sisters Riding the Wind and Waves" was on their Qidong Satellite TV.
But other TV stations and some second- and third-tier TV stations are really a pain in the ass.
It’s better in first-tier cities, but second- and third-tier cities don’t have many opportunities. But now that there is finally an opportunity, they push it away.
You say, what can I say?
Of course, many people are still worried about the fact that the advertisements for "Sisters Who Make Waves" were sold for 200 million yuan.
"There must be some incentive clauses. If the ratings weren't good, there wouldn't be so many."
"I don't understand why this 'Sisters Riding the Wind and Waves' is so powerful? And are these sponsors really not afraid of failure?"
…
Many people can’t figure it out, but many people have thought about it quite thoroughly.
For them, they know that the ratings of "Sisters Riding the Wind and Waves" may drop later, but so what?
If they don’t take it now, it is very likely that the advertisements of "Sisters Riding the Wind and Waves" will be taken by others.
Who can tolerate this?
We have already lost the first two issues, how is it possible to lose the rest?
This is Baiqian Media’s conspiracy, but don’t other sponsors have to get involved?
Those who are willing will take the bait.
Everyone must have been willing to take the bait, and many people even hope that the ratings of "Sisters Riding the Wind and Waves" will be even higher.
In fact, the following "Sisters Riding the Wind and Waves" did not let down.
The third episode of "Sisters Who Make Waves" exceeded 5 in ratings!
The fourth episode of "Sisters Who Make Waves" exceeded 4 in ratings!
When the ratings broke 4 in the fourth episode, many people were actually gloating. Yes, they thought that "Sisters Riding the Wind and Waves" was still a success with a rating of over 4, but it was a little worse than the previous rating of over 6.
So if it breaks 4 today, will it only be able to break 3 tomorrow, and then only break 2...?
Everyone hopes that "Sisters Who Make Waves" will be like "Sisters Stand Up", but it also fails miserably.
Unfortunately they were disappointed.
The ratings for the fifth episode of "Sisters Riding the Wind and Waves" once again exceeded 6!
Because as the competition became more brutal and as each actor gave their all to compete, everyone found it really enjoyable to watch, and because it was so enjoyable, of course they wanted to continue watching.
As for the rating, it still remains at 8 points.
Let me put it this way, Qidong TV has really started to make great efforts in the past few weeks. If nothing else, they believe that they have finally gotten their reward after all the hardship they have endured.
At the same time, the ratings of "Sisters Stand Up" have dropped to 1, and Star City TV has once again become a joke.
These first five episodes officially made "Sisters Riding the Wind and Waves" a hit.
With such stable reputation and ratings, it would be really funny if it didn't become a god.
Baiqian Media was actually already planning on preparing a celebration banquet, but Yu Xiaoshu said, "No rush, there are more important things to do next."
…
…
(End of this chapter)
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