Chapter 380 Who Else Can I Do?
That’s all the publicity for Lost on Journey.
Zhang Haotian himself has actually tried every possible means, but to be honest, there are not too many screenings.
There is no way.
On the one hand, everyone trusts Yu Xiaoshu. Not only do they trust Yu Xiaoshu, but all major cinemas actually have special trust in Yu Xiaoshu because of the success of "Let the Bullets Fly".
On the other hand, there is the finished film of "Lost on Journey", which at least all major cinemas think is pretty good.
Under such circumstances, the number of screenings of "Lost on Journey" was only 11.
Don’t underestimate this 11, in fact, it is already quite good.
There are a total of 6 highly anticipated blockbusters during this year's Spring Festival, and each of these 6 blockbusters has the potential to become a box office champion.
That's exactly the case. Under such circumstances, "Lost on Journey" can still get 11 screenings, which can almost be regarded as a kind of recognition.
But at this time, not only Zhang Haotian was panicking, but everyone else was also panicking.
After all, the first three days of the Spring Festival period determine life and death.
No.
To be precise, life and death are not determined in the first three days, but very likely on the first day.
Single-day box office, single-day attendance, and single-day reputation, these three can be regarded as data for theater managers to evaluate.
No one feels good, they only look at these three things.
At the same time, single-day box office and attendance are more critical.
Because the Spring Festival period is only a few days long, it's not the case that whoever's box office is good will get to release their movie during these days.
If a movie falls behind on the first day, its screening schedule on the second day may be directly eaten up.
It is very difficult to make a comeback during the Spring Festival.
As for "Lost on Journey", Zhang Haotian has really tried his best.
"Teacher Yu, there is indeed only this one screening. Now we just have to see how much the box office is on the first day."
Zhang Haotian said to Yu Xiaoshu somewhat helplessly: "As long as we don't fall behind, then when other movies fall behind, we will have a chance."
Yu Xiaoshu nodded gently: "That's true, but we can't always pin our hopes on others."
Zhang Haotian was a little puzzled: "So, Mr. Yu, what are you going to do?"
"How?"
Yu Xiaoshu laughed: "Of course I did that."
As for promotion, "Lost on Journey" has already achieved its peak so far, and the short film has almost been uploaded.
In this way, it can be said that basically everything is done according to Yu Xiaoshu's ideas.
He has confidence in "Lost on Journey", partly because of the script and partly because of the Spring Festival atmosphere.
Yu Xiaoshu has analyzed the six competitors of this year's Spring Festival.
Among these six blockbusters, two are animations, and one of them is known as the light of Chinese animation, and the other is released every year.
How to say it?
It's a bit like the bear hunt on Earth.
In fact, if you think about the Spring Festival period, Boonie Bears is really good. At first, Yu Xiaoshu thought that Boonie Bears was boring, but after watching a few of them, he had a different opinion on this genre.
Let’s talk about the six blockbusters during the Spring Festival.
Yu Xiaoshu knew that each of the other four were blockbusters, one was a disaster drama, one was a martial arts drama, one was a fairy tale, and one was a science fiction drama.
How to say it?
Each of these blockbusters has an investment of over 100 million yuan, and even the fantasy films have an investment of over 500 million yuan.
These blockbusters can be said to be coming in full force.
It is precisely because of the types of these six blockbusters that Yu Xiaoshu is so confident.
This is because none of these six blockbusters are pure comedies.
Yu Xiaoshu was stunned after hearing the news.
MMP.
Spring Festival season, brother.
Who doesn’t want to watch a comedy during Chinese New Year?
It is precisely because of this that Yu Xiaoshu can be said to be more confident.
Yu Xiaoshu of "Lost on Journey" is not planning to arrange a premiere.
He asked all the actors to go home and spend a peaceful Spring Festival.
Then what?
Gather in Qicheng for Valentine's Day.
They are preparing to hold their first roadshow in Qicheng.
Zhang Haotian didn't understand this arrangement.
After all, the shooting is already imminent. Other films must have their premieres in the capital, which is generally a must. The premiere is always a good opportunity for publicity.
As a result, "Lost on Journey" did not hold a premiere.
The first roadshow will also be arranged in Qicheng.
What is this? ?
On Valentine's Day, the roadshow was held directly in Qicheng.
why???
Zhang Haotian expressed his incomprehension.
In response, Yu Xiaoshu said with a smile: "It's actually very simple. One of my company's employees is getting married today, and I want to attend the wedding."
Zhang Haotian: “???”
At this time, Zhang Haotian's face was full of question marks.
What the hell? ?
An employee of your company is getting married?
So you are going to go directly to Qicheng for the road show? ?
Brother, we have prepared so many things and have been preparing for so long, is it just for your employee's wedding? ?
"Mr. Zhang, don't get excited yet."
Yu Xiaoshu waved his hand and said, "Listen to me first."
After Yu Xiaoshu finished expressing his thoughts, Zhang Haotian stopped talking.
If that's the case.
Then "Lost on Journey" is really okay.
Attend a wedding and use this wedding to hype up the whole thing. Not only hype it up, but more importantly, you can completely combine "Lost on Journey" with the wedding.
Of course, there is a more important reason, which is that the initial layout of "Lost on Journey" was third- and fourth-tier cities.
Then, with Qicheng as the center, propaganda will be carried out in the central cities of other provinces.
In short, there is absolutely no problem in third- and fourth-tier cities.
Thinking of this, Zhang Haotian looked at Yu Xiaoshu in disbelief and said, "Teacher Yu, have you considered this wedding before?"
"How is that possible? I don't even know when my employees are getting married?"
Yu Xiaoshu laughed: "I started with the third- and fourth-tier cities because I believed that Lost on Journey is very suitable for them. It is a down-to-earth movie, and only people in third- and fourth-tier cities can truly feel how difficult the Spring Festival travel rush is every year..."
That's true.
Every year, it is really not easy for people from third- and fourth-tier cities to return home from other places.
Because of this, these people will definitely have a deeper feeling when watching "Lost on Journey".
This is what Yu Xiaoshu planned.
As for Zhu Zhichao's wedding, it was also an accident.
Of course, what’s more important is that Yu Xiaoshu really has no intention of using the wedding to hype anything.
Because that would be disrespectful to Zhu Zhichao.
He didn't want Zhu Zhichao's wedding to become snobbish.
At that time, no media will be allowed to enter Zhu Zhichao's wedding.
He wanted to give Zhu Zhichao an unforgettable wedding, and at the same time, Yu Xiaoshu would definitely be the witness.
Then what? ?
The roadshow in Qicheng was the real start of promoting Lost on Journey.
How to say it after all?
February 11th is New Year’s Eve, and "Lost on Journey" was released on the day of the Spring Festival, which is the first day of the Lunar New Year.
The day is February 12th.
When the roadshow was held on February 14, the film had actually only been released for two days.
It's definitely in time.
In short, during the Spring Festival, Yu Xiaoshu asked all the leading actors to spend some time at home, and then gather in Qicheng on February 14th.
At the same time, "Lost on Journey" will begin to take off in Qicheng.
Can it fly?
This is Zhang Haotian’s plan for promoting Lost on Journey.
At the same time, two hours later, news about "Lost on Journey" on the Internet expressed confusion.
"Fuck, can someone tell me what's going on?"
"I'm also drunk. There's no premiere for Lost on Journey?"
"Is Baiqian Media trying this again? They did it before with Let the Bullets Fly."
"I'm a little confused, I don't understand it at all. Do you think Lost on Journey is okay?"
…
Many people don’t quite understand.
Some people think that Baiqian Media has always been doing these so-called shady things.
That's right.
Some people have long been unhappy with Yu Xiaoshu, and even more unhappy with Baiqian Media.
They think Baiqian Media’s publicity is too fucked up.
Every publicity seems to be a trick.
Look at "Let the Bullets Fly", the cast was never announced, and then a big satellite was released during the preview.
This really caught many people off guard.
Have you watched Lost on Journey again?
It seems to have always been like this.
Everyone felt that it was really incomprehensible.
Yes.
It's just an incomprehensible trick.
And what do some haters think?
They think that you won the movie "Let the Bullets Fly" with your unorthodox tactics, but this time in "Lost on Journey", it is impossible for your so-called unorthodox tactics to win.
Hehe.
Impossible.
That's what everyone thinks.
On the contrary, Baiqian Media didn’t care about the online discussions and didn’t even respond, because as the saying goes, publicity is based on one’s own ability.
Why respond?
On Douhu, Jiji2m8 said more directly: "Is this an unconventional move? Can you please not just learn a term and use it randomly?"
Good job.
On Douhu, Ji Da always supports Yu Xiaoshu.
This does not need to be considered.
For the other six films, they regarded Yu Xiaoshu as their competitor.
There is no way.
It's impossible not to be a competitor.
During the National Day holiday, "Let the Bullets Fly" left a huge shadow on everyone.
kindness.
On the one hand, other movies regarded "Lost on Journey" as their competitor, but on the other hand, they were not surprised when "Lost on Journey" did not have a premiere.
The layman watches the excitement, while the expert watches the details.
Let’s leave it at that.
Why didn’t Lost on Journey have a premiere?
It's very simple.
They are all newcomers.
Except for Lin Feiyang and Ding Ge, the rest are really not good enough.
They are all newcomers.
Since Baiqian Media has hired new people, it must bear the costs brought by them.
But some people think so.
That is because no one promoted this premiere, so it's probably not the case.
Because if Yu Xiaoshu really wanted to invite some big names, he would be able to do so.
Given Yu Xiaoshu's current status in the television industry, he can definitely do it.
That's right.
The movie "Let the Bullets Fly" has successfully disrupted the film and TV drama circles a little bit, but it was only a little bit.
Because if one really wants to bring down the status quo in the film industry, then it won’t just be a matter of one or two films.
At least 5 copies are required.
5 movies??
Yu Xiaoshu said that he could wait.
Since he is prepared to change this matter, he must do it.
This time in "Lost on Journey", we can only say that Yu Xiaoshu is just trying out his skills, the real thing is yet to come.
If Yu Xiaoshu wants to break the status quo in the film industry, he feels that he is the only one who can do it.
Be it the online criticisms of Lost on Journey, the so-called disparagement of Lost on Journey, or the fact that some people think Lost on Journey is a fast-food movie, Yu Xiaoshu doesn't care.
He currently doesn't make movies for the so-called box office.
Honestly speaking, even if Lost on Journey flopped during the Spring Festival, Yu Xiaoshu wouldn't care.
First of all, he is no longer the same as he was two years ago. We cannot say that he has real capital now, but it’s almost the same. Although Liu Qianqian is the big boss of Baiqian Media, outsiders and Liu Qianqian himself all know that he is the real soul of Baiqian Media.
Secondly, Yu Xiaoshu has actually made a lot of money from online dramas and TV series. Now Baiqian Media has several TV series and online dramas to be broadcast one after another, and all this money is money.
So, Yu Xiaoshu is no longer short of money now.
When you have enough money, you will naturally pursue art.
Who else but me can do art?
It is precisely because of this that Yu Xiaoshu will proceed step by step.
He has the confidence.
And unlike other big directors, who, because of the so-called gambling and the so-called face, become more and more eager for quick success and instant benefits when making films, the films will only fail.
Just like Eastern Sudong, this is what Eastern Sudong is like now.
Su Dong had long forgotten why he became a director. Now he just wanted to do one thing, which was to make a TV series, a successful TV series to slap Yu Xiaoshu in the face.
This is nonsense.
As a big director, when you are shooting a TV series, you need to be responsible to the investors and the hundreds or even thousands of people in the crew.
The result is to slap yourself in the face? ?
Bullshit.
Of course, Yu Xiaoshu didn’t say anything to Su Dong.
Because he knew that even if he really said something to Su Dong, Su Dong probably wouldn't pay any attention to him.
As I said, let’s talk about it after Su Dong fails.
For now, let’s just watch the Spring Festival movie.
And a week later, on February 12, the first day of the Lunar New Year, the real Spring Festival period officially began.
At the same time, the six blockbusters, plus "Lost on Journey", make a total of seven blockbusters and they are finally going to compete with each other.
Yu Xiaoshu and Zhou Xiaozhi, who were in the imperial capital, went to the cinema together.
This year, Zhou Xiaozhi did not go home for the New Year.
The reason for using it is simple, for work.
Of course, Zhou Xiaozhi was indeed there for work, because she had a role in "Lost on Journey".
But only Zhou Xiaozhi herself knows about it. She said that it was only half for work.
…
…
(End of this chapter)
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