Chapter 444 You Can't Represent the People (Seeking Monthly Tickets and Subscriptions)
No matter it is the summer vacation, National Day, Spring Festival, or even some other smaller periods, the first day is often the one that sets the tone. If your box office on the first day is not strong, it will be very difficult to make a comeback later.
After all, not every movie is those few.
For this reason, everyone often strives to get an early position. If you fail to get it in the early stage, that is, on the first day, then you will have no chance later.
Blockbusters may still have a chance, but for small and medium-sized films, especially small films, the success rate is often determined on the first day.
If there is no opportunity on the first day, it will be extremely difficult to rebound later.
If some small films fail to rebound on the first day, they will not be scheduled for screening the next day.
Unlike blockbusters, even if the performance on the first day is not ideal, it will not have any impact if a few screenings are reduced.
But for some small films, the first-day screening rate may be only 2% to 5%. With such a schedule, what else can you say? ?
It's basically cannon fodder. If it doesn't hold up on the first day, then failure is basically a foregone conclusion.
Just like this time's movie "I Really Came from Another World".
Although Zhang Haotian has worked very hard, and although Baoying Company has also made some efforts, the theaters have only scheduled 3.5% of the screenings for "I Really Came from a Time Traveler".
Such a schedule can be said to be quite good, even Li Zijing thinks so.
If it weren’t for Baoying Company, then “I Really Came from a Time Traveler” probably wouldn’t even have gotten this screening schedule.
Because no one is willing to support it.
Think about it, if even the distribution department of Yuexing Media where Li Zijing works is unwilling to support it, what else can you ask for?
But fewer screenings means less discussion.
Especially, the screenings of "I Really Came from a Time Traveler" were basically scheduled in non-prime time slots. After all, the prime time slots on the first day were basically given to the three movies "Lost in Thailand", "A Man's Revenge" and "Blood Case".
Especially "Lost in Thailand" and "A Man's Revenge" almost monopolized the prime time slot.
In addition, the prime time movie is "Blood Case", the third one.
Because the screening schedule for the movie "I Really Came from a Time Traveler" is too crappy. Of course, it's not just because the screening schedule is too crappy, but also because the publicity for this movie is almost zero.
At the beginning, it was just because the release date was suddenly moved up that everyone felt that there was a movie that volunteered to be a cannon fodder, which was a commendable courage.
But that’s all.
Not to mention other promotions for now, even if Zhang Haotian was optimistic about this movie, he would not have focused on the movie "I Really Came from a Time Traveler" on the first day.
The reason is simple, that's because "Lost in Thailand" is so fucking awesome.
Because of insufficient publicity, because the release date was suddenly advanced, and because there were not enough screenings, in short, when everything is added together, there is no one to even discuss the film among the audience.
Look, there are only three movies that people are discussing during the National Day holiday.
The first "Lost in Thailand".
The second part is "One Man's Revenge".
The third part is "Bloody Case".
In short, basically, the three movies are discussed. Whether it is Douhu or other major social platforms, "Lost in Thailand" is the most popular topic.
Under such circumstances, more people want to know another thing, which is how much the box office of "Lost in Thailand" can be.
The first-day box office of "Lost on Journey" exceeded 100 million yuan, creating a box office dark horse at the time.
But don’t forget that the screening schedule for “Lost on Journey” was only 10% at the time, while the screening schedule for “Lost in Thailand” is now as high as 36%.
That's right.
This is the first-day screening schedule for "Lost in Thailand". It can be said that such a first-day screening schedule is truly a sign of confidence in "Lost in Thailand".
In addition, "A Man's Revenge" took up 32% of the screenings.
The screenings of these two people account for almost 68% of the total.
Even though Wang Ze is a platinum director and even though he has made many classic movies before, the screening of his "A Man's Revenge" is still not as good as "Lost in Thailand".
In addition, the first-day screening schedule for the movie "Blood Case" was 25%.
These three movies almost took up the entire National Day screening schedule.
You tell me, how can other movies survive?
So in such a situation, many people think that it is very smart to withdraw Guo Han's "Back to Youth" from the schedule. After all, if it is not withdrawn, it would be really difficult to compete with these three movies for screenings.
"With a screening schedule of 93, there really is no chance for other movies to survive."
"Who says it's not? The key is that other people can't really come up with any other opinions about this kind of scheduling, because it is indeed quite normal."
"That's true, but I still want to know the box office performance of these three movies."
…
That's right.
People discuss this a lot, but for movies it basically depends on the box office.
What will be the final box office revenue of these three movies, and what will be the final box office revenue of the movie "Lost in Thailand".
Many people actually have no idea about this.
Some people speculate that with a screening schedule of 36, "Lost in Thailand" might set a record, a miracle.
But how much can be achieved?
The current box office forecast given by Douhu is over 300 million.
Over 300 million.
This is not the ceiling of Chinese films at the moment, but it is already quite remarkable. In the past two years, there has been only one Chinese film that has earned over 300 million yuan on the first day.
As such, everyone is certainly expecting "Lost in Thailand" to set a record.
I am not only looking forward to "Lost in Thailand", but also looking forward to "A Man's Revenge" to set a record.
The reason is simple, everyone is relatively confident about these two movies.
Relatively speaking, no one discussed whether the movie "Blood Case" could set a box office record or break any box office record.
Please.
We are not stupid.
How could one possibly think that Blood Case could set any record?
It’s just that Yuexing Media is a little bit unwilling to give up, and plus “Blood Case” can’t really be considered a bad movie, so Yuexing Media is still promoting “Blood Case” very aggressively.
In particular, "Blood Case" also has a prime time at 8 o'clock in the evening.
This time, Yuexing Media focused on its reputation.
"Good movies should not be buried, so I hope everyone will support this "Blood Case"."
"I want to do some publicity for Blood Case. Why don't we support such a good movie?"
"Draw a prize. If you go to see Blood Case, I'll reimburse you for the box office expenses."
…
Obviously, "Blood Case" still follows the propaganda route of the upper echelons.
This is inseparable from Sun Qi.
He has always been one of the top people in the entire entertainment industry, especially now that he has capital, so it is impossible for Sun Qi's publicity to be down-to-earth.
To be precise, Sun Qi was the most down-to-earth director at the beginning, but now, he has long been out of touch with reality.
After all, he has been a superior for a long time, and Sun Qi hasn't been a director for so many years, so he no longer understands what the audience likes.
In the beginning, Sun Qi, as a director, was a trend-setter, but now, as capital, Sun Qi is a trend-blocker.
In fact, other people at Yuexing Media did not approve of the movie "Blood Case" at the beginning, because people in the current market no longer like so-called sad stories.
The abuse here refers to all kinds of abuse.
Everyone still liked it a few years ago. At that time, people basically liked all kinds of abusive stories.
wrong.
It’s not just a few years ago, it must have been at least ten or twenty years ago.
At that time, the hostesses were often raped by this man or that man.
I remember watching a TV series when I was a kid. Basically, the heroine went out for revenge, then got caught, and then was raped by a bunch of guys.
In short, it's not just this kind of theme. There are also some stories where the heroine is controlled by the big boss, and then she has to coax the hero while sleeping with the big boss.
Such subject matter was normal at that time for Sun Qi.
But now it's not normal.
The movie "Blood Case" doesn't even give you a satisfying sense of revenge, some of it is just for the sake of torture.
Speaking of this, some of the previous Hong Kong movies were like this.
MMP.
As luck would have it, there comes a scene where the heroine is tortured in various ways.
But my lord, times have changed.
How could you possibly like a movie like "Blood Case"?
Su Qing and Su Dong were also discussing this topic.
Today is the National Day, Su Qing is taking a break, and she plans to spend some time with her father.
Ever since his last complete failure, Su Dong has been on a complete vacation.
Yes.
Su Dong started his holiday.
He thought he didn’t understand the market. If he didn’t understand the market, what else could he shoot?
Su Dong put away his so-called arrogance and conceit, and now he really began to regard himself as an elementary school student.
For some TV series, he doesn’t understand why they are successful. Since he doesn’t understand, Su Dong plans to watch them carefully. He believes that if he watches more, he will understand the market.
Regarding today's National Day movies, Su Qing and Su Dong have all been watched.
"The movie Blood Case is indeed quite exciting. The control of the plot, the setting of the plot, and the practical significance it brings are huge. I think this movie may rebound strongly with word of mouth..."
In the evening, while Su Dong and Su Qing were having dinner, they were commenting on "Bloody Case".
"Dad, are you serious??"
Su Qing said with a strange look on his face.
Today, Su Qing accompanied her father to watch three movies, namely "Lost in Thailand", "A Man's Revenge" and "Blood Case".
Su Qing and Su Dong were the last ones to watch the movie "Bloody Case".
Good job.
Su Qing felt that she had made a selective mistake. She now felt that "Blood Case" should be watched first, and "One Man's Revenge" should be watched second.
As for "Lost in Thailand", it should be the last one.
Because at least after watching "Lost in Thailand" you should feel happy and cheerful.
That's what comedy movies are all about.
Watching a comedy movie can at least make people feel happy and relaxed.
Because she watched movies all day today, Su Qing has not had time to write a review about "Lost in Thailand". However, she has actually read Xiang Fei's review. She personally thinks Xiang Fei's review is well written, at least one-tenth of her own.
And Su Qing agreed with the last few sentences.
Comedy movies are meant to make you happy.
In recent years, this problem exists not only in comedy films but also in some skits. It is obviously a comedy, but you have to be sensational and tear-jerking at the end.
Deep down, Su Qing didn't like this.
Laughing is laughing, crying is crying, and you can't sell dog meat under the guise of selling mutton.
This is what Su Qing is most unhappy about.
Of course, everyone has their own opinions, but Su Qing doesn't like it.
Even for "Lost on Journey" written by Yu Xiaoshu, Su Qing actually raised some opinions, that is, the forced sensationalism in the middle is actually not very good.
Because it seems to be sensational just for the sake of forced sensationalism.
But this time "Lost in Thailand" is different. This time "Lost in Thailand" is obviously a pure comedy.
Su Qing quite liked this.
She feels that no matter what, "Lost in Thailand" is not just an upgraded version of "Lost on Journey". On the contrary, "Lost in Thailand" can be said to have the potential to create another comedy peak.
peak.
When Su Qing talked about this with Su Dong, Su Qing didn't take it seriously.
"Lost in Thailand is too vulgar. What with the ladyboys and other things, it's obviously skirting the line. There are also some pornographic things. In the end, Shang Ying was invited to appear, which is really vulgar."
It seems that Su Dong really has no good impression of "Lost in Thailand".
It's not that he has no good impression of the film, but he thinks that Lost in Thailand is not a qualified comedy film. Su Dong even thinks that these people's so-called flattery is really a bit too much.
The audience's appreciation level is now plummeting.
Take a look.
The generation gap has emerged.
It can be said that the views of Su Dong and Su Qing are not diametrically opposed, but rather completely different.
Let’s not talk about “Lost in Thailand”, let’s take “Blood Case” for example. Su Qing believes that the market is unlikely to accept this movie because the times have changed.
This kind of cruelty is actually not suitable for today's market, just like some art films, which are too cruel and have actually become detached from the masses.
Therefore, if you fail, you cannot blame the people for not appreciating you. Why don’t you say that you are out of touch with the people?
The more important point is that some people always think they represent the people.
Just like Su Dong.
"Dad, I think you should continue studying."
Su Qing looked at his father and said, "Believe me, when the box office figures come out tomorrow, you'll know what the people really like to watch."
Su Dong frowned: "Do you think Blood Case will flop at the box office?"
"It can't be called a flop, after all, it's not a bad movie, but the box office will definitely not be high."
Su Qing shook his head slightly and said.
…
…
(End of this chapter)
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